191 CHAPTER - 10 ON CHINA CROSS-BORDER ONLINE DISPUTE SETTLEMENT MECHANISM-FOLLOWING UNCITRAL TNODR AND ALIBABA EXPERIENCE Zhang Juanjuan* I INTRODUCTION The world's largest one-day online sale, 11.11 Global Shopping Festival of 2016, has generated RMB 120.7 billion ($17.79 billion) in gross merchandise volume in just 24 hours over Alibaba's e-commerce platforms - mostly on B2C site Tmall.com and C2C site Taobao Marketplace. It has generated 657 million delivery orders and covered 235 countries and regions. 1 With the economic globalization and construction of "One belt, one road", the development of Chinese internet and e-commerce has shown a vigorous trend. According to iResearch Global, in 2014, Chinese e-commerce market transaction amount totally amounted to RMB12.3 trillion, which has surpassed USA to be the biggest global internet retailing market. In 2015, the amount has been up to RMB16.4 trillion.2 The increasing of the transaction amount will i...