Personal information protection management norms Update time: 2021/12/06    Effective date of this edition: December 14, 2021 I. Personal Information Protection Initiative Taobao's open platform and partners in the merchant service market (hereinafter referred to as "partners") recognize that personal information protection is the cornerstone of the long-term and stable development of enterprises, and agree to follow the following principles to protect users' personal information rights and interests: 1. Deepen the awareness of personal security and implement the main responsibility of the enterprise:  adhere to customer first, attach great importance to data security and the protection of users' personal information, firmly establish the awareness of personal information protection, actively implement the main responsibility of the enterprise, and effectively protect the legitimate rights and interests of consumers. 2. Protect the rights and interests of users ...