AliExpress platform rules (seller rules)

Update time: 2020-11-09

Overview

Alibaba Global AliExpress ("AliExpress", "Platform" or "We") is committed to promoting a new business civilization of openness, transparency, sharing and responsibility. In order to maintain and optimize the business order of AliExpress (www.aliexpress.com), we can better protect the majority of AliExpress users. AliExpress formulates this AliExpress platform rules (seller's rules) (hereinafter referred to as AliExpress rules" or "this rule"). These rules include [basic rules, industry standards, intellectual property rules, sales prohibition and restrictions rules, marketing rules, investment rules, seller protection policies and other platforms that restrict relevant sellers from time to time] are only applicable to AliExpress sellers from China (including Hong Kong, Macao and Taiwan). These rules are AliExpress and sellers. Part of the merchant service agreement is binding together with other agreements and rules of the platform (also known as "platform rules"), including but not limited to website use agreements , privacy policies, website registration membership agreements , Alibaba online transaction service agreements, etc. In order to maintain the order of the platform, protect the rights and interests of sellers and consumers, AliExpress reserves the right to change these rules and will announce them through the platform website when changing these rules. Relevant changes will take effect after a reasonable period of time stipulated in the announcement. If the seller does not agree to the relevant changes, it shall stop using the relevant services or products of AliExpress platform immediately before the relevant changes take effect; on the contrary, you shall be deemed to have accepted the changes in these rules.

Basic rules

[Chapter I Basic Obligations of Sellers](javascript:void(0);)

AliExpress platform rules (seller rules)

Basic rules

Chapter I Basic Obligations of Sellers

Article IAny behavior of the seller on the platform shall comply with the applicable laws, regulations, regulations, decrees, judgments and other normative documents that can be applied in China and other countries. The platform has the right to punish or deal with any suspected illegal behavior in accordance with these rules. At the same time, AliExpress's handling of sellers does not exempt them from any legal liability.

Article IIAs a seller in the trading market, the seller shall be independently responsible to the buyer for the transaction reached between the two parties, and earnestly fulfill the seller's obligations such as information disclosure, quality assurance, delivery and service, after-sales and quality assurance. At the same time, sellers have the obligation to understand and be familiar with the platform's market regulations on buyers in the transaction process, and abide by and provide goodwill and reasonable cooperation.

Article III Comply with the platform's rules for the release of goods for various purposes; it is prohibited to publish prohibited goods or information, please refer to the Global AliExpress Prohibited and Restricted Goods Catalogue for details.

Article IV Respect the intellectual property rights of others, and strictly prohibit unauthorized publication and sale of goods that infringe the intellectual property rights of third parties, including but not limited to trademarks, copyrights, patents, etc. For details, please refer to AliExpress Intellectual Property Rules .

Article 5Sellers shall abide by the principle of honest operation, fulfill the order requirements in a timely manner, fulfill service commitments, etc., and shall not have dishonest behaviors such as false transactions, false delivery, improper goods, etc., as detailed in the transaction rules.

Article VIProtects consumers' right to know and fulfills the obligation of information disclosure. The published goods should be truthfully described, including but not limited to providing real and complete descriptions of the goods and services provided to buyers in all platforms such as product description pages, store pages, in-station letters, AliExpress communication systems, etc., including but not limited to the methods and prices of logistics, after-sales, insurance and other services. The basic attributes, functions, packaging, color, price, etc. of the goods should not be false or misleading. It is prohibited to carry out, but not limited to the following acts:

I. Issue misleading discounts. Before the promotion begins, the original price of the product will be greatly increased and then sold at a discount, inflating the value of the discount to induce buyers to consume.

II. Publish unreasonable or false prices. Including but not limited to setting too high or too low commodity prices to attract attention, there is no sale of this commodity in real times; raising prices in special periods, disrupting the market; setting a variety of reference prices, not clarifying the meaning of various prices; fictitious original prices in the promotion activities, the original price marked does not exist or has never had a transaction record. .

III. Fictitious promotion period and commodity value when carrying out price promotion activities such as limited-time price reduction and discount, use false language such as "last day" and "today only" or other deceptive and misleading language, text, pictures and other price tag prices to induce buyers to consume.

IV. When selling goods and providing services by means of price-out-giving or bundling, it is not as good to mark the real price, name and quantity of the gifted items, or the gifted items are fake and inferior goods.

FAQ:

1. How to determine whether there is a false discount?

The platform will consider the historical price change and the promotional price (compared with the original price before the discount). If the price change obviously exceeds the reasonable range, it will be deemed to be a false discount.

2. What is an unreasonable price?

The price of the product shall be within the reasonable range of the price of the same type of product. Excessively higher or lower than that reasonable range is an unreasonable price.

Article VIIGuarantee that the goods sold can be used normally within a reasonable period of time, including that the goods do not have a risk of endangering the safety of people and property, have the use performance of the goods, meet the standards indicated on the goods or their packaging, etc.

Article 8 Theseller does not comply with the provisions of this chapter and seriously violates the seller's basic obligations. AliExpress reserves the right to manage the market in accordance with these rules. For the purpose of maintaining a good and sustainable market and protecting the rights and interests of buyers, AliExpress has the right to conduct commodity quality spot checks and authenticity identification (including but not limited to obtaining through self-purchase or from consumers, through independent third-party quality inspection institutions or brand owners, ordering cooperative logistics companies to assist in spot checks, etc.); When the seller regularly checks whether the goods sold by the seller have a legal source and whether they are true, the seller is obliged to keep and show the certificate of the legal source of the relevant goods purchased. For AliExpress who has reason to believe that the inspection results are bad, or the seller is unable to provide relevant certificates, AliExpress has the right to take restrictive measures against sellers or stores, including but not limited to deducting points, deleting goods, closing stores, restricting other technical services, etc.

[Chapter II Transactions](javascript:void(0);)

AliExpress platform rules (seller rules)

Basic rules

Chapter I Basic Obligations of Sellers

FAQ:

1. How to determine whether there is a false discount?

2. What is an unreasonable price?

The price of the product shall be within the reasonable range of the price of the same type of product. Excessively higher or lower than that reasonable range is an unreasonable price.

[Chapter III Violations and Punishment Rules](javascript:void(0);)

AliExpress platform rules (seller rules)

Basic rules

Chapter III Violations and Punishment Rules

Section I Measures to Deal with Violations

Article Sixty-nineIn order to protect the legitimate rights and interests of consumers, operators or AliExpress, AliExpress shall take the following illegal measures against members during the period of illegal handling, in accordance with the circumstances stipulated in these rules, until AliExpress confirms that the risk is basically controllable and partially or completely released:

(i) Warning refers to AliExpress's verbal or written reminder and warning of the seller's misconduct;

(II) Adjust the search ranking, which refers to adjusting the ranking of some or all of the products in the store in the search results;

(III) Blocking refers to all goods of the seller (including illegal goods and non-violation goods). Except for those seen in the seller's store, there will be no penalty for display on the front desk search page;

(IV) Restrict the sending of in-station letters refers to the prohibition of AliExpress members from sending in-station letters.

(V) Delete comments, refer to the deletion of store ratings, etc. without scoring points, and delete comments.

(VI) Restricting the release of goods refers to the punishment measures that prohibit AliExpress members from releasing new goods;

(VII) Brand hang-up refers to restricting or prohibiting the display of the brand's goods on the platform;

(VIII) Removed goods from shelves refer to AliExpress's punishment measures for removing member goods from shelves;

(IX) Deleting goods refers to AliExpress's penalty measures for deleting member goods;

(X) Restrictions on participation in marketing activities refer to restricting merchants from participating in marketing activities initiated or assisted by the platform;

(XI) Closing business permissions refers to closing the seller's permissions to a single business category/the whole business category.

(XII) Turn off the early lending function, which refers to turning off the seller's use of early lending.

(XIII) Freezing accounts refers to all goods for sale in stores and restricting the release of goods;

(XIV) Freeze the funds of the seller's account (including but not limited to the international Alipay account/ AliExpress account) until the platform believes that the risk is controllable.

(XV) Closing an account refers to the penalty of freezing the account, restricting the sending of in-station letters, stopping store access, and freezing the seller's account funds for 180 days.

(XVI) At the same time as closing the account, the platform has the right to review and process the remaining orders of the seller according to the serious violation;

(XVII) Restricting sellers from selling to specific countries refers to penalties that restrict sellers from selling goods to specific countries.

(XVIII) Deletion of credit and sales refers to the deletion of all or part of the store's credit points and the deletion of the sales records of all or part of the store's goods.

At the same time, in addition to the above-mentioned illegal measures, if the seller violates relevant laws and regulations or platform rules, directly or indirectly causes AliExpress to suffer any major losses, AliExpress has the right to require the seller to bear full losses. The above losses include but are not limited to any administrative department due to the above-mentioned seller's illegal behavior. Direct or indirect penalties, the costs borne by AliExpress to ensure the reasonable rights of the platform, most sellers or buyers, the liquidated damages or compensations that AliExpress must bear against third parties, the refunds, liquidated damages or compensation paid by AliExpress to buyers on behalf of sellers, and the laws paid by AliExpress Divisional costs, necessary expenses incurred to eliminate the impact, etc.

AliExpress will process its ongoing orders as follows:

1. Orders that the buyer has placed an order but has not paid: close the order;

2. Orders that the buyer has paid (under risk control review) and the seller has not shipped: close the order and refund the buyer in full (Note: the platform determines whether the shipment is whether the seller has filled in and provided the waybill number on the platform);

3. Orders that have been paid by the buyer (after the risk control review) and the seller has not shipped: if the order is frozen, the seller needs to provide the shipping certificate, the purchase certificate (and some products need to provide relevant qualification certificates); if the seller is unable to provide relevant certificates, close the order, the order will be refunded to the buyer in full, and if the seller provides relevant certificates , the order is unfrozen, allowing this order to proceed according to the normal transaction process; (Note: The platform determines whether the delivery standard is whether the seller has filled in and provided the waybill number on the platform);

4. Orders that have been shipped without disputes: If the order is frozen, the seller needs to provide the shipping certificate and purchase certificate (and some products need to provide relevant qualification certificates); if the seller is unable to provide relevant certificates and close the order, the order will be refunded to the buyer in full. If the seller provides relevant certificates, the order will be unfrozen, this is allowed. Orders are carried out in accordance with the normal transaction process;

5. Orders that have arisened: Sellers need to provide evidence within the limited appeal period of the global AliExpress platform, and AliExpress will judge the dispute based on the evidence materials provided by the seller and the seller;

6. Orders with successful transactions but not lending: Freeze the order funds, the seller needs to provide delivery certificates, purchase certificates (and some products need to provide relevant qualification certificates). If the seller is unable to provide relevant certificates, the order payment will be refunded to the buyer in full;

7. Other order situations: If there are other order situations, AliExpress platform can handle them at their discretion and require sellers to provide relevant supporting materials before making a judgment;

8. If the member is suspected of registering or controlling the use of other accounts on the AliExpress platform at the same time, the above order processing methods also apply to orders with such associated accounts.

Section II Classification and Handling of Violations

Article Seventie Theplatform classifys violations into four sets of points systems according to the nature of violations: intellectual property prohibition and sales restrictions, transaction violations and other violations, commodity information quality violations, and serious intellectual property violations. The four sets of points are deducted, accumulated and punished separately.

Article seventy-firstViolations of intellectual property prohibition and restriction include: general violations of intellectual property infringement and illegal acts of prohibited and restricted goods release; points totaling up to 48 points, the account will be closed.

Article seventy-twoSerious violations of intellectual property rights include: serious violations of intellectual property infringement; serious violations of infringement, three violations are closed by those who have closed their accounts (those with particularly serious infringement circumstances can directly close their accounts)

Article seventy-thirdTransaction violations and other violations include: transaction violations and other violations that are eliminated by platforms; if the points accumulate to 48 points, the account will be closed.

Article 7ty-fourCommodity information quality violations include: search cheating and other commodity release violations; points total 12 points and 12 times, the account will be frozen for 7 days.

Article 7ty-fifthPoints Zero Logic: The score of each violation of the four sets of points is calculated according to the year of behavior. The year of behavior means that each deduction of points will be recorded for 365 days. For example, 6 points were deducted at 12 o'clock on February 1, 2013, and this 6 points will not be zeroed until 12 o'clock on February 1, 2014.

Article seventy-sixthList of penalty nodes of AliExpress's four sets of points system:

Type of violation

Violation node

punish

Serious violations of intellectual property rights

the first violation

Freeze (subject to the display of violation records)

The second violation

Freeze (subject to the display of violation records)

The third violation

Illegal prohibition and restriction of intellectual property rights

2 points

warning

6 points

Restrict the operation of goods for 3 days

12 points

Freeze the account for 7 days

24 points

Freeze account for 14 days

36 points

Freeze the account for 30 days

48 points

Transaction irregularities and others

12 points

Freeze the account for 7 days

24 points

Freeze account for 14 days

36 points

Freeze the account for 30 days

48 points

Commodity information quality violations

12 minutes and 12 minutes multiples

Freeze the account for 7 days

Article Seventy-seventhIf the member is suspected of registering or controlling the use of other accounts on the platform at the same time, AliExpress can freeze and cancel such accounts at the same time.

Article Seventy-eightIf the seller is closed or refunded by the platform due to violating the rules of the platform, in order to protect the legitimate rights and interests of the buyer and the right holder, the platform will freeze the Alipay international account and AliExpress account of such sellers at the same time for six months; if the violation is particularly serious or serious, the platform has the right to decide to freeze it. One or two years. In case of serious disturbance of the order of the platform and actual damage to the platform or other sellers, AliExpress has the right to freeze the Alipay international accounts and AliExpress accounts of such sellers until the platform believes that the injured party receives reasonable compensation.

Article seventy-ninthDuring the freezing period, the seller cannot withdraw funds from Alipay international accounts/Express accounts, and the funds in Alipay international accounts/Express accounts will also be frozen.

Article Eighty During thefreezing period, if the seller does not have refunds, compensation or other disputes, the freezing period expires, and the platform will return the funds (if any) in the Alipay international account to the seller, and the Alipay international account will be closed at the same time.

Article eighty-firstDuring the freezing period, if the seller has a refund or compensation obligation due to disputes, bank refusal to pay or other reasons, the platform has the right to refund and compensate the funds in the seller's Alipay international account/AliExpress account accordingly; at the end of the freeze, the platform will refund and compensate the funds in the Alipay international account/AliExpress account. If the balance (if any) is returned to the seller, the Alipay international account/Express account will be closed at the same time.

Section III Four Types of Violations and Punishments

Illegal prohibition and restriction of intellectual property rights

Article eighty-secondIntellectual property prohibition and sales restrictions violations

For details, please refer to: AliExpress Intellectual Property Rules and List of AliExpress Prohibited Sales and Restrictions Information for details

Serious violations of intellectual property rights

Article VIII-threeSerious violations of intellectual property rights

For details, please refer to AliExpress Intellectual Property Rules

Transaction irregularities and others

Article VIII-fourthTransaction Violations

(I) Order Internet Rate Rules: Click to view AliExpress Order Internet Rate Rules Effective Announcement

(II) False Shipping: Click to view AliExpress "False Shipping" Rules

(III) Serious goods are wrong: Click to view AliExpress's "Severe goods are not available" rules

(IV) Malicious Harassment: Click to view AliExpress "Malice Harassment" Rules

(V) Unlawful profit: Click to view AliExpress "Unlawful profit" rules

(VI) Seriously disrupt the order of the platform: Click to view AliExpress "Severely Disrupt Platform Order" Rules

(VII) Unfair Competition: Click to view AliExpress's "Unfair Competition" penalty rules

(VIII) Breach of Promise: Click to view AliExpress's "Breach of Promise" Penalty Rules

(IX) Induce early receipt: Click to view AliExpress's penalty rules for "inducing early receipt"

(X) Guide offline transactions: Click to view AliExpress's "guide offline transactions" penalty rules

(XI) Stores seriously maliciously ultra-low prices: Click to view AliExpress's punishment rules for "Seriously maliciously ultra-low prices in stores"

(XII) Falsification of qualification certificates or appeal materials: The seller needs to ensure that the qualification certificates or appeal materials provided are true and legal. If there is a clear suspicion of fraud, or if the authorized party, official or other certification authority is identified as fraud, AliExpress has the right to punish the seller's account, or even close the account clearance office. reason

(XIII) Other improper business practices that AliExpress believe violate these rules, disrupt market order, and infringe on the legitimate rights of consumers or other sellers. AliExpress reserves the right to announce or notify the addition or modification of other violations within a reasonable period of time.

(XIV) AliExpress "Leaking Others' Information" Rules: Click to view AliExpress's "Leaking Others' Information" Rules

(XV) AliExpress "Transaction No Sale" Rules: Click to view AliExpress "Transaction Non-sale" rules

(XVI) AliExpress's "unlawable profit" rule: Click to view AliExpress's "unlawable profit" rules

(XVII) AliExpress's "Credit and Sales Speculation" Rules: Click to view AliExpress's "Credit and Sales Speculation" Rules

Article eighty-fifthOther

I. Unfair profit-making

Unfair profit refers to the behavior of members using improper means to seek benefits, including:

(I) Provide property, consumption, hospitality or business opportunities to AliExpress staff and/or their affiliates;

(II) The act of members seeking illegitimate benefits from AliExpress staff through other means.

If the member is making improper profits, whether or not he or not, the member's store and its affiliated stores will be permanently closed, and AliExpress will permanently not provide or accept any products or services provided to him; use AliExpress affiliates' websites (including but not limited to Alibaba China Station, International Station, Taobao, Tian Cat website, etc.) In the process of providing services, if the account is closed by the above website in violation of the unfair profit clause of the above website or other acts involving dishonesty, AliExpress has the right to perform the same operation on the account owned or actually controlled by the member on AliExpress website.

If an operating service provider commits improper profit, AliExpress permanently does not provide or accept any products or services provided by it. Other stores operated by the operating service provider shall also operate or change its operating service provider within three months from the date of receiving AliExpress notice. If it expires, AliExpress will supervise the relevant stores. Until its execution is completed.

AliExpress shall take mitigating measures as appropriate if a member who commits improper profit-making has truthfully and voluntarily declared and/or reported truthfully and actively.

From the date of improper profit investigation against members, AliExpress will restrict the member store and its affiliated stores from participating in AliExpress marketing activities until the end of the investigation.

If a member clearly expresses his improper profit intention to AliExpress staff and/or his affiliates or has begun to commit improper profit-making, but fails for reasons other than the will of the member, the member's store will be permanently closed.

If any of the following situations are regarded as improper profit-seeking behavior:

(I) If the merchant is a AliExpress staff member's store, it shall be directly closed;

(II) If the merchant is an affiliated person of AliExpress staff and the AliExpress personnel fail to make a truthful declaration in accordance with the provisions of the Alibaba Group Business Code of Conduct, and the AliExpress staff takes advantage of the convenient conditions of their positions, the member's store shall be directly closed;

II. Improper marketing behavior

Sellers should carry out marketing in a legal, compliant and reasonable way. Without the prior consent of the buyer, the seller shall not reach the buyer by disturbing the buyer, including but not limited to sending emails, making phone calls, sending text messages, and contacting the buyer through the system services provided by AliExpress platform for marketing purposes.

Commodity information quality violations

Article eighty-sixth. Commodity information quality violations

(I) Search cheat Click to view: "Analysis and Punishment Rules for Search Cheat Cases"

(II) Merchant Picture Embezzlement Click to view: "Merchant Picture Embezzlement Rules"

(III) Complaints about merchant watermark theft

The seller improperly uses other people's watermarks in the published commodity information or the store name, domain name, etc. used, or the commodity information published by the seller or other information used causes consumers to misidentification and confusion; 6 points/time deductions, and points will not be deducted points for the first complaint; the first complaint is counted within 5 days; if there are multiple times in the next day Points will be deducted once for the establishment of the complaint. The time is subject to the time when the complaint is closed.

(IV) Rules for Publishing Non-Agreed Goods Click to view: Rules for Publishing Non-Agreed Goods

(V) Keep contact information or advertising goods

Contact information is prohibited in any field or picture, such as email, WeChat, mobile phone number, QQ, MSN, SKYPE, etc. For the purpose of promoting stores or goods, publish advertising nature (including but not limited to leaving contact information in product titles, pictures, detailed description information or non-Express The information of tripartite links, etc.) attracts buyers to visit, and the product description in the information is unknown or there is no actual product. Website links to the AliExpress platform are prohibited in any description.

If contact information or advertising goods are retained, the platform has the right to return or delete the commodity information. If there is too much information about illegal goods or repeated violations, AliExpress will reserve the right to deduct points and punish direct accounts according to the circumstances of the violation.

(VI) Other improper publishing behaviors

1. Falsely published goods, that is, the published goods are used to trade other goods or for other purposes, concealing real illegal or illegal transactions in a way that formally meets or similar to the requirements of the platform, including but not limited to:

1) Publishing or displaying goods through any third-party platform or application (e.g. Facebook, Whatsapp, Vkontakt), but setting up links to other items on the platform for jumping to AliExpress goods and using the commodity to complete transactions (based on AliExpress trackers) );

2) Leave off-site contact information and other commodity advertisements to platform buyers on the platform, including but not limited to commodity message areas, dialogue with buyers, or through emails, telephones, etc., to guide buyers to carry out illegal or illegal transactions on other third-party platforms or applications. The above contact information includes but is not limited to Facebook accounts and in-station letters, Whatsapp, Google, telephone, email, etc.

3) Describe the product with unconventional quantitative units, styles, models or other information or attributes, which is enough to mislead normal consumers. Commodity information cannot be understood according to general social cognition. The platform independently judges the existence of illegal or illegal suspicions such as selling fake sales (subject to the platform's independent judgment). The above unconventional releases include but are not limited to, the price of shoes in the seller's store is consistent with socks, significantly lower than the average price, the goods have no information or are extremely simple, the buyer has no communication but has a large number of transactions;

4) By editing key attributes such as commodity categories, brands, models, etc., it is impossible for normal consumers to judge or choose, which is enough to mislead normal consumers. It cannot understand commodity information based on general social cognition. The platform independently judges whether there are illegal or illegal suspicions such as selling fake sales (by platform itself Subject to the main judgment) The above unconventional releases include but are not limited to marking all footwear sizes in non-footwear products, color, size, materials and other attributes in the supplementary freight link.

5) Other publishing behaviors that have unconventional and abnormal information, and the platform has reason to believe that the seller has illegal or suspected illegal behaviors such as selling fakes (subject to the platform's independent judgment).

2. Avoid platform rules. Refers to the release of commodity-related information deliberately circumventing AliExpress commodity SKU settings or hiding, blocking or blurring commodity-related information.

3. Illegal or unethical text pictures with offensive, blasphemy, false and other illegal text pictures in the product, store title, description, or the content of the information is not related to the published commodity or has inducement or other inappropriate language, such as:

1) Publish Chinese information;

2) Violate industry release specifications

3) Incorrect information type setting: such as confusion between purchase and sales information;

4) Non-commercial information: such as simple factory, workshop display, job hunting, marriage solicitation, complaint, medical treatment, etc.;

5) Improper use of third-party software to publish goods.

6) Other improper publishing behaviors through false and malicious circumvention

4. Other violations of industry publishing rules.

In view of the above-mentioned other improper publishing behaviors, the platform has the right to impose any or all of the following penalties according to the seriousness of the violation:

1) Release, return or delete all individual or related goods;

2) If there is too much illegal information, repeated release of illegal information or the bad nature of the illegal information published (including but not limited to causing a large number of complaints and harming the interests of buyers), 6-12 points/time deduction points, and/or direct suspension or closure of the account, and/or freezing store withdrawal;

3) AliExpress has the right to close the order for illegal orders that violate the commodity release specifications of specific industries; if the seller publishes illegally, but the buyer has paid, the platform has the right to fine the seller for a full refund to the buyer (regardless of logistics status)

4) Penalties stipulated in other industry rules.

Section IV Liquidated Damages

Article eighty-seventh If the seller has paid the deposit, AliExpress has the right to deduct the corresponding amount from your margin in the event of paragraph 3) below:

Type of violation

Violation scenarios

AMOUNT OF LIQUIDATED DAMAGES AND OTHER PENALTIES

Illegal deduction of points

A total of 2 serious violations of intellectual property rights

RMB 3000

Points deducted for violations due to intellectual property bans and restrictions reached 24 points

RMB 3000

Points deducted for violations due to intellectual property bans and restrictions reached 36 points

5000 yuan

Points are deducted due to illegal quality of commodity information, and every 12 points are deducted.

500 yuan

48 points were deducted or their accounts were directly closed due to intellectual property bans and sales restrictions, transaction violations and other violations, and serious intellectual property violations.

If the seller applies the margin system of Article XVII, the amount of liquidated damages is the amount of the deposit; if the seller applies the performance guarantee system of Article XVII, the amount of liquidated damages is the amount of the performance guarantee deposit.

Violation of false shipping rules

General violations that constitute false shipping rules are deducted 2 points for each time.

500 yuan

Serious violations that constitute false shipping rules shall be deducted 12 points for each time.

1000 yuan

Violate the transaction non-sale rule

It constitutes a general violation of the non-sale rule of the transaction, and 2 points will be deducted.

500 yuan

Serious violations that constitute the non-sale rule of transactions are deducted 12 points.

1000 yuan

Article eighty-eighth In order to avoid ambiguity, if the seller constitutes multiple default scenarios stipulated in the eighty-seventh article, AliExpress has the right to take restrictive measures against the seller according to each default scenario.

Article eighty-ninth If the margin balance is insufficient, so AliExpress cannot deduct the liquidated damages of the corresponding amount, the seller shall pay AliExpress the insufficient part. If MYbank only fulfills part of the liquidated damages to the platform, the seller should pay the insufficient part to AliExpress.

Article Ninety If the seller's behavior causes greater actual damage to the platform, the platform has the right to continue to recover from the seller until all losses are made up

[Chapter IV By-laws](javascript:void(0);)

AliExpress platform rules (seller rules)

Basic rules

Chapter IV By-laws

Article eighty-seventhOther

(I) In the absence of other instructions, the days and months in these rules refer to natural days and months.

(II) If there is a conflict between the basic rules and the investment promotion rules, the basic rules shall prevail; if there is a conflict between the basic rules and the Industry Rules, Marketing Rules, Intellectual Property Rules, and Prohibition and Restrictions on Sales, the latter shall prevail.

Industry standards

AliExpress platform rules (seller rules)

Industry standards

Announcement of AliExpress 3D Printer Product Release Specification

Qualification requirements for some categories in 2019

Adult Products/Sex Products Industry Standards

Jewelry industry standards

Clothing industry standards

3C digital industry standard

3C digital accessories industry standard

Announcement of AliExpress Platform Xiaomi Series Brand Usage Specifications

Intellectual property rules

Prohibition and restriction rules

AliExpress platform rules (seller rules)

Prohibition and restriction rules

List of information about AliExpress's ban and restrictions

Detailed list of AliExpress restricted goods requirements

Marketing rules

In order to promote the growth of sellers and increase more trading opportunities, sellers should abide by the following rules in the platform's regular or irregular organization of sellers' promotional activities and sellers' own promotions.

Article 1Sellers' transactions on AliExpress platform need to meet the following conditions before they have the right to apply to join the promotion activities organized by the platform:

(I) Sellers and goods with transaction records shall meet the following conditions:

1. Store praise rate >=92%;

2. DSR description score of goods in the store >=4.5

3. The dispute rate of store goods incorrect edition is ≤8%;

4. The 5-day Internet access rate of goods in the store >80%;

5. There are no problems with honest operation of merchants, no fraudulent consumers or any other acts that harm consumers' rights and interests, no cheating, fraud or other means to obtain platform protection policies or other rights and interests, or any act that disrupts the business order of AliExpress platform;

6. Other conditions set by AliExpress platform for specific promotions.

Remarks: The requirements of the above-mentioned store "good comment rate", "good board dispute rate", "DSR description score" and "7-day Internet access rate" of the above stores are not fixed values. The platform has the right to make appropriate adjustments according to different categories, specific activities or the impact of force majeure events.

(II) Sellers without transaction records: AliExpress platform formulates specific seller access standards according to actual activity needs and commodity characteristics;

Article IISellers shall abide by national laws, regulations, policies and AliExpress rules in the promotion activities. They shall not be suspected of harming the legitimate rights and interests of consumers, AliExpress and any third party, or engage in any suspected violation of relevant laws and regulations, and cannot participate in platform marketing activities. Types include but are not limited to:

1. Serious infringement of intellectual property rights twice or more times;

2. Individual violations of intellectual property rights 18 points or above;

3. Prohibit sales restrictions and violate 18 points or more separately;

4. A total of 24 points or more will be deducted for transaction violations;

Article IIIIf the seller violates the law in the promotion, AliExpress platform has the right to prohibit or restrict the seller from participating in various activities of the platform according to the circumstances of the violation. If the circumstances are serious, AliExpress platform has the right to freeze, close or take other restrictive measures on the seller's account. The specific provisions are as follows:

AliExpress has the right to deal with violations by sellers in platform activities and sellers' independent promotions according to the details or specific circumstances of the activities.

Article 4Seller's behavior in the promotion violates other provisions of these rules or other website rules will be punished in accordance with the corresponding rules.

Article 5AliExpress reserves the right to change the promotion rules and publish separate rules according to specific promotions.

Article 6Sellers are unable to participate in promotional activities due to some force majeure factors (such as earthquakes, floods). If the situation is true, the platform will deal with it according to the situation.

Article VIISpecific marketing activities, including but not limited to regular or irregular marketing activities, marketing activities held at specific venues and channels, or marketing activities mainly aimed at a country and market consumers, merchants and commodities shall also meet other requirements, including but not limited to business conditions, business scale, dispute rates, Complaint rate, praise rate, commodity sales, inventory quantity, discount requirements, free shipping, etc.

Investment rules

2019 Seller (China) Investment Rules

2018 Seller (China) Investment Rules

2019 AliExpress Merchant Service Agreement

AliExpress Merchant Service Agreement (current running version)

Logistics rules

Rules for the control of rookie merchants' violations

Community Code (Chinese version)

Seller protection policy

Force majeure emergencies during the transaction (such as the large-scale strike in Brazil in 5.6, 2014), the platform will:

1. Comprehensive judgment on whether the "transaction does not sell" and "dispute" orders caused by this incident are included in the relevant indicators. The specific judgment and scope shall be subject to the platform announcement.

2. Corresponding adjustments will be made to the dispute handling rules and time limit, and the specific judgment and time shall be subject to the platform announcement.

The seller protection rules you will find in multiple sections.

• In the Worry free shipping section

• In the Worry free combined shipping section

• In the merchants agreement

( here you find the explanation of the annual fee that sellers/merchants need to pay to enjoy the worry free shipping seller protection service and also the aftersale treasure service)

Search rules

Search window rules

Merchandise optimal price rules

Country-specific rules

Announcement on the DDP Plan Agreement and Launch of Turkish Business Clearance

CE and other EU export generic requirements

CE certification authority related

AliExpress's Notice on Opening UP EU CE Qualifications

Required Notice of EU CE Certification Attributes

Summary of export instructions and control announcements involving CE compliance industries

AliExpress's compliance notice on EU market supervision regulations

Announcement of Rules Publicity