AliExpress 2020 old store renewal rules and new seller investment rules! Must-read for new and old sellers
Dear AliExpress sellers: AliExpress has always been committed to improving the consumer experience, protecting the business experience and rights and interests of honest merchants, and jointly creating the preferred platform for global brands to go abroad with you for "good goods are inexpensive, rich and diversified, and fun".
Meigull Headlines:
Dear AliExpress sellers,
AliExpress has always been committed to improving the consumer experience, protecting the business experience and rights and interests of honest merchants, and jointly creating a preferred platform for global brands to go abroad with you.
AliExpress has always been committed to improving the consumer experience, protecting the business experience and rights and interests of honest merchants, and jointly creating a preferred platform for global brands to go abroad with you.
In order to better protect the consumer experience and standardize the seller's business behavior, the platform will launch a new investment policy at about 14:00 p.m. Beijing time on November 27, 2019.
For new merchants who apply to settle in after the function is launched at 14:00 on November 27, 2019, you do not need to pay an annual fee to the platform, but you should provide a deposit in accordance with the seller's rules. When you apply to settle in the business category, you should specify the Alipay account that pays the deposit and ensure that there is enough balance. The platform will freeze the relevant amount through Alipay after your entry application is approved. If the amount in Alipay is insufficient, the permission will not be opened.
In this regard, please note:
· Once the Alipay account used for margin payment is designated, it shall not be changed before the store completely withdraws or is liquidated. After the deposit penalty occurs, you should also make up the payment through the designated Alipay account in accordance with the seller's rules (but please note that after the seller withdraws, the same business category shall not be allowed to enter the same business category within the same business year).
· In the future, the platform will introduce MYbank as an additional guarantor for sellers with good business ability to provide guarantees for sellers to abide by and fulfill seller rules. For sellers with MYbank as an additional guarantor, the platform will release the deposit frozen by Alipay. After release, MYbank has the right to deduct the amount consistent with the guarantee range directly from the deposit released by the platform as your performance guarantee to MYbank. Please pay attention to the future platform announcement for specific details.
For the old merchants who have settled in before November 27, 2019, Beijing time, the platform plans to start the renewal or re-entry process in January 2020. Please also pay attention to the platform's announcement in December 2019 for details.
Other common problems in the new investment promotion policy are clarified as follows. For details, please refer to the Seller Agreement and AliExpress Platform Rules (Seller Rules) ("Seller Rules"). In particular, please refer to Chapter III of the Seller Rules Section 2 (Agration), Section 14 (Margin), Section 15 (Compliance Guarantee), Chapter III. Section 4 (Ilment Damages).
1. Payment of deposit
If you apply for new merchants to settle in after November 27, 2019, you do not need to pay an annual fee to the platform, but you should deposit a deposit with your designated Alipay account for the stores you open and freeze it by Alipay.
The deposit is charged according to the category (business category) where your store settles in, and the collection standard refers to the existing annual fee standard link. If your store is stationed in multiple categories (business category), the margin is the maximum amount in multiple categories (business category) and will not be superimposed.
2. Margin management
1) If the seller has deposited the deposit, AliExpress has the right to deduct the corresponding amount from your deposit in case of paragraph 3 below (but the following fines do not affect the original penalty that the platform should impose in accordance with the seller's rules, see the link for details):
a. Sellers should pay AliExpress corresponding liquidated damages due to the following serious violations:
b. Other situations stipulated in the seller's rules.
3. Return of margin
1) If the seller pays the deposit, the seller withdraws from the business and there is no violation of contract stipulated in the seller's rules, the full amount of the deposit will be returned to the seller's bound Alipay account (or unfreezing directly in the Alipay account). If there is a violation of contract stipulated in the seller's rules, after deducting the corresponding part, the balance part will be returned to the seller's bound Alipay account (or unfreezing directly in the Alipay account).
4. Platform management mechanism upgrade
The platform encourages sellers who continue to provide good services to consumers to continue to grow their business volume, but opposes business behavior that damages the consumer experience. The platform will upgrade the assessment rules:
1) The platform will launch the store service ability assessment: on the basis of the growth of merchants, the platform will upgrade the original "service ability" module, redefine the service ability assessment index, and then assess the service ability score every month. If the platform does not meet the requirements of the platform three times, it will not be re-entered after clearance. For specific service indicators and rules, please pay attention to the platform's announcement in December.
2) Commodity governance: The platform will increase the punishment for cheating in commodity search, and at the same time, it will be removed from the shelves regularly for continuous no order or browsing exposure, so as to remind sellers to refine their own products. The specific rules are followed by the platform's December announcement.
These new regulations will take effect on November 27; from the date of promulgation to November 23, any user can submit your valuable comments to the platform through links. ( Source: Official Account Jason View Cross-border)
Disclaimer: The purpose of reprinting this article by Meiou.com is to convey more information and does not represent the views and positions of this website. The content of this article is for reference only and does not act as investment advice. Investors operate accordingly, at their own risk.
AliExpress's "serious disruption of platform order" rule
Version time: 2018-2-8
In order to maintain the healthy and orderly market order of the platform, stop the behavior that seriously disrupts the order of the platform, and improve the user experience of members, these rules are formulated. Seriously disturbing the order of the platform refers to the act of interfering with the management of the platform, seriously disturbing the order of the platform, and harming the legitimate rights and interests of other users or platforms. Including but not limited to the following situations:
(1) Malicious circumvention of platform rules or regulatory measures;
(2) Interfere with the normal transactions of other users through malicious violations and other means;
(3) Behaviors that bring serious bad experiences to the buyer's shopping process and have a bad impact on the business environment of AliExpress platform;
(4) Other acts that seriously disrupt the order of the platform.
Interpretation:
1. What does malicious circumvention of platform rules or regulatory measures refer to?
Including but not limited to:
1) Avoid the supervision of platform operation categories and the issuance of non-entry business categories of goods;
2) Avoid platform category supervision and release a large number of goods that are not suitable for cross-border sales and should not be sold (such as perfume; edible health products such as tea, powder animal/plant extracts, food, etc.)
3) Guide the buyer to modify the reason for cancellation of the order or the cause of dispute to avoid platform assessment.
2. What does the behavior that brings a serious bad experience to the buyer's shopping process and has a bad impact on the business environment of AliExpress platform mean?
For example, if you sell goods of poor quality for a long time, choose logistics mode with poor timeliness experience, etc., the overall business indicators of the store are far lower than the industry level (i.e., the store dispute rate is high, the DSR is far below the average level, the praise rate is low, etc.), which seriously affects the consumer experience and brings serious bad experience to buyers;
Penalties:
For acts that seriously disturb the order of the platform, the platform shall:
General: 2 points/time;
Serious: 12 points/time;
Particularly serious: 48 points/time.
According to the severity, AliExpress will be able to take the following market supervision measures at the same time according to its behavior and in combination with the urgency and severity of the incident:
Search low ranking, block, restrict the sending of in-station letters, restrict the release of goods, return/delete published goods, restrict participation in marketing activities, close business permissions, turn off the early lending function, freeze seller account funds (including but not limited to international Alipay accounts/ AliExpress accounts), clear and refund the seller's rest at the same time Order review and processing, etc.
Friendly link:
AliExpress Rules Channel
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