AliExpress Merchant Delivery Time Incentive Plan
Update time: 2020-12-13
Release time: 2020-9-12
Dear AliExpress sellers,
We spent the most unforgettable first half of the year together this year. At the same time, we are also deeply aware that the main concern of overseas buyers' cross-border transactions is logistics timeliness. Fast delivery and strong certainty of performance are important reasons for consumers to continue to repurchase. Therefore, the platform will take the Internet access rate as the key service improvement direction this year, and there will be more policy support for sellers with fast delivery timeliness! We look forward to building a cross-border logistics experience with sellers and friends!
We hereby introduce AliExpress merchants' delivery time incentive policies to you as follows: 5 days of logistics Internet access is the bottom line of the platform. Merchants can enjoy the platform's N-view rights and interests by 48 hours/72 hours of surfing the Internet. In the future, the platform will continue to vigorously help merchants with fast delivery improve cross-border competitiveness. ( The platform has launched the merchant logistics performance Kanban in the business staff. Sellers can check the Internet access rate of 5 days, 72 hours and 48 hours)
I. 72-hour Internet access is the platform's incentive goal
1. Positive impact of search sorting: 72-hour Internet access and faster and more stable delivery time limit will enable your products to gain a higher ranking advantage on the basis of the original natural search sorting. At the same time, 72-hour online access or signing overseas warehouse/cross-border 10-day delivery/completion order has become some key countries, and commodity acquisition search settlement One of the basic conditions of the Top resource bit of the fruit page.
2. Western-French Cross-border Ten-Day Delivery Plan: After merchants sign up for the "West-French Cross-Border Ten-Day Delivery" plan, the platform will provide additional marking, exposure and exclusive marketing venues for goods with a 72-hour Internet access rate of more than 85% in the store. At the same time, rookies will improve the worry-free standard line logistics time limit for free. Click to view.
3. " Full Upgrade "Full Order Plan": Merchants sign up for the "Full Upgrade" plan. The platform will provide additional marking, exposure and other rights and interests for goods with a 72-hour Internet access rate of more than 80%. At the same time, rookies will upgrade merchant packages to standard channels for free, see the rules for details.
4.72-hour Internet access rate will be the basic threshold of national shopping guide channels: for key European countries such as Spain and France, the 72-hour Internet access rate will be planned as the basic threshold requirement of some national shopping guide channels. Please pay attention to the platform notice.
2. 48-hour Internet access is the target of platform sprint
1. Russian logistics AE plus project: After merchants sign up for the "Russia AE plus" plan, the platform will provide additional marking, exposure and other rights and interests for goods that are more than 80% online for 48 hours. See the rules for details.
2. Shipping incentive: The platform launches delivery subsidy plans from time to time. At present, for merchants who join the "Western-French Cross-border Ten-Day delivery", during the activity period (August 10-September 30, 2020), orders meet 48 hours of surfing the Internet, each order will be rewarded with RMB 1-2, and the specific check rules; for Russian AE plus orders, in (September 7, 2020- During the period of October 7th, if you use ASCAN to operate the delivery order, you can package the order within 48 hours, and you will be rewarded with RMB 2. Please pay attention to the platform notification.
III. 5-day Internet access is the minimum requirement of the platform (except for orders that do not involve Internet access rate assessment, please refer to the rules for details)
1. Platform marketing activity threshold: "5-day Internet access rate of goods/merchant" will be included in the threshold of platform marketing activities, and goods that fail to meet the standards will not be able to participate in platform activities;
2. Gold and silver medal access threshold: "Internet rate" has been included in the gold and silver medal access assessment threshold;
3. Merchant growth assessment: Store Internet access requirements will be upgraded from "4 working days Internet access rate" to "5 days Internet access rate", which will be included in the merchant growth service score assessment standard, affecting store scores and store rating rights and interests. For details, you can enter AliExpress background-store-store performance-seller service score to view the score (specific implementation time Pay attention to platform notifications);
4. Penalty for orders that fail to meet the standard:
Ø Whether the order meets the requirements of "5-day Internet access" will be included in the criteria for determining whether the order is delayed. If the delivery is delayed too many times or the circumstances are serious, it will be punished by the platform.
Assessment period: 30 calendar days. If your 5-day Internet access index is significantly lower than the average level of stores in the same industry after the expiration of the assessment, the platform will punish you, including but not limited to search reduction and 2-point deduction penalties.
* It is recommended that you improve the Internet access rate by:
1) Equip a certain amount of inventory, do a good job in inventory management, deliver orders as soon as you receive them, and improve customer satisfaction.
2) Please use a logistics carrier that can provide a valid order number and deliver quickly. It is recommended that you use the platform for online delivery.
3) If your product has customized attributes, please be sure to set the correct lead time in the background.
4) It is recommended that you use the method of "Rookie Collection Internet Front" to improve the time limit for surfing the Internet. The online time of packages can be increased by 12 to 48 hours. Please check it for details. If your area is not within the collection range, it is recommended that the seller use the "Rookie Remote Area Collection Service";
* Internet Access Rate Information Reference: Announcement of Effective Internet Access Rate Rules for AliExpress Orders
AliExpress
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