Cainiao Post Station Business Model

Creation Statement: Content includes fictional creation

Business model and insights of Cainiao Station

I. rookie station

Cainiao Network, a company affiliated to Cainiao Post Station, is positioned as a "social logistics coordination platform driven by data", and clarifies five strategies: express delivery, warehouse distribution, cross-border, rural areas and post stations.

It is the main goal of Cainiao Station to let the goods of online shopping users be delivered safely and quickly, and to relieve the pressure of logistics services on the "last kilometer".

Cainiao Post Station is a logistics service network platform led by Cainiao Network to establish a community and campus. It mainly provides parcel collection and delivery services for online shopping users, and is committed to providing consumers with diversified last kilometer services, including comprehensive life and online shopping.

In terms of the construction of urban post stations, through the construction of rookie post stations with partners, through entrepreneurial students in colleges and universities, through the whole family, Sheistor, etc. in chain stores, and through social coordination, an end-of-end public service network covering major cities across the country has been formed.

At present, in the construction of the terminal distribution network, more than 40,000 rookie post stations in the city form the urban terminal network of the rookie network to provide people with comprehensive logistics and life services.

Get TOP1 of Internet + Community Service Provider in 2019.

Development history

Alibaba - Logistics Bottleneck

Alibaba Group has successively tried to invest in logistics companies and form alliances with logistics enterprises on the road to solving the logistics bottleneck problem, but they have failed. In the end, Jack Ma chose the fourth-party logistics as Alibaba's logistics development direction and proposed new solutions to the bottleneck of the "last kilometer" of logistics.

In 2013, Alibaba, Yintai Group, together with Fosun Group, Fuchun Holdings, SF Express, Tiantian, China Post Group, Santong Yida and other relevant financial institutions, jointly established Cainiao Network Technology Co., Ltd., and cooperated with the top ten logistics companies to launch the Cainiao Post Station project. Cainiao Post Station is a logistics service platform for campus and community to provide parcel collection and delivery services for online shopping customers.

rookie was founded.

Alibaba Group led the establishment of "Rookie" company in cooperation with a number of companies, aiming to provide better logistics services for Tmall and Taobao customers, eliminate the shackles of Alibaba Group's development, and provide guarantees for the company's continued rapid development.

At the beginning of its establishment, Cainiao Post Station, also known as Alibaba Service Store, is an offline physical store officially authorized by Tmall to provide convenient services such as receiving, express delivery, preferential shopping guides, Taobao purchasing and Tmall members. Simply put, Cainiao Post Station refers to the establishment of a community-oriented logistics service platform led by Cainiao, which is committed to providing diversified "last kilometer" services for consumers. Up to now, more and more Taobao and Tmall members have chosen Cainiao Post Station to help them receive express delivery on their behalf of others. The franchise team of Cainiao Post Station is also expanding and spreading. Cities across the country have established a number of Cainiao Post Stations one after another.

Integrated logistics service platform

With the gradual increase in the number of rookie post stations, the network planning of post stations has become more and more complicated. The network coverage has expanded from the bustling areas of first-tier cities to the ordinary areas of third-tier cities, covering areas ranging from private objects at the beginning to multi-type and multi-service objects now.

In the past two years, the number of rookie stations has been increasing, and the target market has also been expanding, covering the bustling areas of the city and many universities. By the end of 2016, Cainiao Post Station had been standardized online in 400 colleges and universities, providing an effective way to solve the "last kilometer" distribution problem.

In 2016, Tong Wenhong, CEO of Cainiao Network, said that Cainiao Post Station will gradually become a community-based public third-party service platform that provides diversified logistics services through professional services and big data in the future. In this way, it has become a part of China's intelligent logistics backbone network, build a commercial infrastructure in China, and especially support the vigorous development of e-commerce.

Business model

It mainly provides collection + delivery services to reduce logistics costs, optimize timeliness and increase the use experience.

collect parcels on behalf of others.

For users who are inconvenient to receive goods and have privacy protection needs, when filling in the address after placing an order on Tmall and Taobao platforms, select the "cainiao Station" launched by Cainiao Network from the page to use the package collection service for free.

Scattered user mail

In addition to the continuous efforts of the "cainiao post station" to receive parcels for free, Cainiao Network will also cooperate with partners on sending to improve the service capabilities of the industry.

The location density, distribution advantages and standardized services of its service points make it easier for online shopping users to choose the nearest receiving point to get high-quality services in the future. By integrating the delivery needs of scattered users, the logistics cost of the last kilometer will be reduced, the timeliness will be optimized, and the user experience will be improved. ( Sina Technology)

Business layout

Cainiao Yizhan forms an end-of-end public service network covering major cities across the country through entrepreneurial students in colleges and universities, through the whole family in chain stores, Sheshiduo, etc. through social coordination.

(1) Cainiao Campus Station

"Rookie Campus Post Station" specially proposes college logistics solutions for colleges and universities. More than 1,000 rookie campus post stations have been established across the country.

According to a survey report on online shopping for college students released by Alipay in 2013, more than 55% of college students in the country have joined the online shopping army, and for a while, it has become a common scene for couriers to set up stalls at the school gate. With the entry of Cainiao Post Station on campus, this situation will be improved. Major express companies are equivalent to having special parcel collection and collection points on campus, which greatly reduces work pressure. For schools, it can also operate campus express and avoid risks. ( Global Network)

(2) Social network station

Campus Cainiao Post Station is part of Alibaba's last kilometer layout. In addition to campus Cainiao Post Station, there are also community convenience stores, supermarket chains, post office newsstands, etc.

Strategic cooperation, open up data platforms, jointly open up and share resources such as outlets, management systems, etc. to the public, and provide industry infrastructure for logistics enterprises.

Among them, convenience stores are an important part. At present, convenience stores that cooperate with rookies to pick up by themselves include the whole family, Shanghai Lianhua Kuaike, Hebei National University, Zhejiang Full, etc.

In April 2015, China Post opened 5,000 postal self-pickup outlets to the public through the rookie network as rookie post stations, postal self-pickup outlets, including post offices, postal newsstands, and agency points, to provide parcel collection services for online shopping users;

In June 2015, Baishihuitong and Yuantong announced that they would join Cainiao Post Station in advance, and said that Cainiao Post Station would be open to all express delivery enterprises, which was equivalent to allowing Cainiao Post Station to leave the campus, enter the community, and provide parcel collection services for online shopping users. ( Sina Technology)

At present, in the construction of the terminal distribution network, more than 40,000 rookie stations in the city form the urban terminal network of the rookie network.

(3) Cainiao Yizhan Smart Cabinet

On March 13, 2019, Cainiao Network announced that from now on, all Cainiao Post Station smart cabinets with cameras in China have opened the face-scanning and pick-up function. Consumers can choose independently, authenticate and authorize on the cabinet, and use the face-scanning and pick-up function.

II. terminal delivery

the last kilometer

The "last kilometer" of e-commerce logistics serves customers, that is, consumers. The "last kilometer" of e-commerce logistics is the last link of distribution, that is, the end of distribution, which is a link in direct contact with customers.

literature	author	description
E-commerce logistics "last kilometer"	Lin Yue	The essence is the terminal of e-commerce enterprises.
The last kilometer distribution problem and countermeasures under the background of e-commerce	Liu Yongfeng	It is the end of distribution, which is to deliver goods directly from the consignee's location to the customer's warehouse or home.
Research on the "last kilometer" in e-commerce logistics	Yang Juping	Refers to delivering the goods to the end user
Brief analysis of the solution to the last kilometer problem of e-commerce enterprises	Liu Dan	It is the last distance to deliver small items to customers and complete logistics.
Self-pick-up business: the last kilometer of competition	Shi Zhangqiang, Zhang Jun	It is the last link of online shopping, which refers to the arrival of packages from the express delivery point to customers.
HierarchicalmodellingofLastMilelogisticdistributionsystem	Issad, Slay	It is the last part of the delivery process in the supply chain logistics, that is, the distribution from the last transit point to the final pickup point, directly facing consumers.

Terminal logistics distribution system

With the rise of the online shopping market, the "last kilometer" problem of e-commerce logistics is becoming increasingly prominent. The "last kilometer" distribution cost of e-commerce logistics is high, the failure rate of one-time distribution is high, and the satisfaction of online shopping express delivery services is low. In addition, with the improvement of consumers' service quality requirements, express delivery methods are required to be diversified to meet consumers' personalized needs. The distribution of the last kilometer is easily limited by the regional environment, and the distribution objects are relatively scattered.

According to relevant reports and academic literature research statistics, there are mainly several types of problems in logistics distribution at the end of the "last kilometer". 1) Poor delivery timeliness, frequent delivery failures, damage to express delivery goods, and express delivery hinder public order; 2) It is difficult to deliver express mail into the house and sign for express mail; 3) Traditional distribution mode and lack of innovative systems; 4) High delivery failure rate increases distribution costs. Figure 1 shows the existing logistics distribution solution system.

Figure 1 The "last kilometer" system of existing terminal logistics distribution in e-commerce

running errand crowdsourcing

Trends and directions

According to the data of the State Post Office, China's express business volume exceeded 50 billion in 2018, an increase of 26.6% year-on-year, ranking first in the world for five consecutive years. It is expected that China's express business will continue to grow by more than 20% in the next five years. With the rapid development of the logistics industry, terminal distribution, as the closest peripheral nerve closest to consumers in the logistics chain, has gradually attracted people's attention. The existing terminal distribution model is becoming more and more difficult to meet the growing needs of the people for a better life. Although China's Contract Law, Interim Regulations on Express Delivery, Electronic Commerce Law and other relevant policies clearly stipulate that express mail needs to be delivered to the agreed address and accepted in person by the recipient, its actual implementation is difficult. In order to avoid terminal costs and pressure, major express companies do not provide this service at present, which has caused negative user experience. Face-to-face impact.

According to 2017 statistics, the logistics cost of the "last kilometer" accounts for 30% of the total logistics distribution. How to effectively reduce the distribution cost of the "last kilometer" can also greatly reduce the logistics cost. However, reducing the distribution cost of the "last kilometer" has become a bottleneck in the development of many express delivery enterprises.

The China Intelligent Logistics Research Institute pointed out in the China Intelligent Logistics Terminal Distribution Trend Report that terminal distribution will present five major trends of intelligence, diversification, greening, Facebook and quality with "cost reduction and efficiency improvement" and "user experience" as the core. The report points out the direction for the future development of terminal logistics.

III. Cainiao Yizhan Business Scene

At present, schools, residential areas and office areas in the city are relatively concentrated. Express delivery from all directions is first delivered to the local express distribution center. Generally, for the convenience of transportation vehicles, the distribution point is generally set up in the suburbs of the city, and the realization of the "last kilometer" needs to be delivered through the courier. To realize door-to-door service. At present, terminal logistics distribution is mainly based on schools, residential areas and office buildings.

Campus delivery scenario

With the rise of college students shopping, campus express delivery has gradually been valued by express delivery companies and schools. Facing the personalized high-end needs of college students, in order to meet the college express market different from the ordinary needs of static society and meet the express needs of colleges and universities, the segmentation of the logistics market is becoming more and more obvious. In the past, college express delivery might be school-centered or franchisee-centered, but in the future, campus logistics must be consumer-centered. In order to meet the balance between supply and demand in the college express market, the power and responsibility relationship of all parties is now in an inevitable adjustment period, and will eventually form a multi-party collaborative supply chain system. .( Alibaba Research Institute. Campus e-commerce logistics (2016) development report)

Logistics and distribution characteristics of colleges and universities

Express logistics in colleges and universities in China is characterized by differences, imbalance and dispersion (Sun Zhen, 2014), which makes the service quality of college express services low in the actual operation process (Liu Zhen, 2013; Dai Jinhui, Cao Chaoqing, Zhu Wenhua, Li Bolin, 2015; Liu Renjun, He Zinc, Wang Qi, 201 5; The problems of Deng Xuyu, Xie Yongbo, Fan Linbang, Zhang Xilin, 2015) are lingering. The reasons for low service quality and low customer satisfaction are mainly reflected in the large number of agents and miscellaneous, and large instability (Zhu Hong, Wang Suhui, Lu Xiaochen, 2009; Mao Mengyuan, Lou Hong, Yang Zhenhua, 2013; Hu Xiaozhao, 2015), and the low professional quality of staff (Chang Qingping, 2014; Wang Sijing, Sun Yubo, 2015), low service security (Li Shuyan, Huang Haowen, Lin Senmao, 2016), insecure customer rights and interests (Yang Lu, 2017) and other aspects. In addition, the operating cost of the agency is high, the profit is low (Guo Xin, 2016), the lack of overall planning (Zhang Xiaoyu, 2016), the unreasonable allocation of resources (Lu Jiahui, 2016), the non-standard pick-up system (Hu Yuzhou, Deng Ling, 2016), low distribution efficiency (Jiawei, Liu Wenjun, 2015) It is also a prominent problem in the current situation of express delivery in colleges and universities.

Most of the existing reports on the current situation of college express delivery are aimed at a specific university or region, and the current situation described lacks generalization. In addition, most reports only expound the superficial problem of the existence of college express delivery, and the traceability of the root cause of the problem is the key.

The indefinite spatial and temporal trajectory of teachers and students in colleges and universities, the non-standard management of enterprises, and the unclear positioning of the school side make Cainiao Post Station unable to completely tear off the label of chaotic express delivery management in colleges and universities, which is particularly prominent during the peak period of online shopping in colleges and universities.

Customer trajectory is not fixed

On the one hand, the customer's space trajectory is not fixed. Teachers and students in colleges and universities attend classes and live in different locations. In order to meet high-quality services, the location of the best agent points needs to refer to the customer's movement trajectory and choose crowd-intensive points. When the agent actually chooses the site, it needs to comprehensively consider the flow of people, rent, warehouse area and other problems.

On the other hand, the customer's time trajectory is not fixed. Customer activities are obviously limited by time. Students gather to pick up at the goods at the same time. Due to the small space at the agency point and the small number of staff, the pick-up process is time-consuming, the pick-up process is not standardized, it is easy to make mistakes, and it is difficult to achieve "unpacking and inspecting goods"... resulting in poor service satisfaction.

Non-standard enterprise management

First, the proxy points are disorderly. Cainiao Post Station provides terminal comprehensive logistics services through joint construction with partners. The upstream organization of Cainiao does not interfere too much in the daily operation of the agent point, but only provides decoration projects such as signboards for campus Cainiao Post Station that meets the standards, provides operating systems such as express scanning, SMS notification and related hardware equipment, and pays the corresponding SMS fee. Franchisees need to contact the express delivery company to reach cooperation and discuss profit distribution. This leads to the instability of the cooperation between Cainiao Post Station and the express delivery company, resulting in disorderly parcel collection points on campus.

Second, the staff lack professional quality and poor service quality. Campus rookie station agents are mainly entrepreneurial college students, campus retailers, etc. They do not receive or less receive relevant training and learning in logistics services, operations, etc., and lack professional literacy. Moreover, most rookie stations pay too much attention to profitability and ignore the service quality, and the rights and interests of customers cannot be effectively guaranteed. In addition, the emergency response capacity of the campus rookie post station is poor. During the peak period of online shopping in colleges and universities, the number of parcels has soared, and the "open-air express stall" has reappeared in the world. Parcels are coded in public places on campus, with low pick-up efficiency and low safety.

Third, the service scope is small and the profit model is single. The service objects of the campus rookie post station are mainly teachers and students on campus, with a small range of services. The cost of college express delivery to serve this special customer group is high, but the profit is low. Campus Cainiao Post Station mainly provides express delivery and mail collection as its main business, randomly provides less after-sales service, advertising and other businesses, with a single profit model. Most colleges and universities are located in low-density suburbs, and the "last kilometer" delivery distance has been lengthened, increasing distribution costs and weakening profits.

The school's positioning is unclear.

The nature of college express delivery sites has always been controversial. Is it public affairs, market behavior, or what aspect is more focused on? The division of powers and responsibilities between the school and logistics enterprises is unclear, there are no corresponding rules, and the transaction cost is high. The school only intervenes in rent and site selection for the agent points where they are settled, and there is no clear management order.

Campus distribution pattern

At present, the main express delivery companies in the market, including Yuantong, Zhongtong, Shentong, Tiantian, Baishihuitong, Post and SF Express, etc., carry out express delivery business on or around the campus of colleges and universities. Its main forms include the following:

2.1 Campus Express Distribution Center and Other Temporary Distribution Points

Campus express distribution centers are generally warehouses allocated and built by university property management departments or logistics management departments in accordance with the college's plan to place express mail and intelligent express cabinets to facilitate the operation of teachers and students and express companies. This mode is convenient to operate, low-cost and easy to manage, which has become the express management mode adopted by most college campuses.

2.2 Cainiao Station

Cainiao Network relies on the platform sharing of big data, logistics services and logistics product research and development to develop. Cainiao Campus Post Station is a professional campus intelligent logistics platform affiliated to Cainiao Post Station, a brand of Cainiao Network (affiliated by Alibaba Group). Through the independently developed express parcel receiving and receiving system, on the basis of Cainiao network data support, it provides parcel collection for teachers and students in colleges and universities in the form of campus "cainiao Post Station" stores. Post and other comprehensive logistics services. Campus post stations provide comprehensive logistics services such as parcel receiving and sending for teachers and students in colleges and universities in the form of stores. First of all, through PC + wireless handheld PDA, or wireless gun and other equipment, low-cost and fast package entry and exit, as well as the classification and processing of general problem cases and official documents; secondly, through the rookie electronic bill system, combined with rookie wrapping, Alipay mobile terminal, Tmall Taobao and other online mailing entrances, can be provided with express delivery. Handwritten service for face-to-face sheets.

In addition, this platform is connected to the information systems of major schools, which can swipe student ID cards, teacher ID cards, etc. at Cainiao Post Station to obtain corresponding services. At present, there are many colleges and universities with rookie post stations in Guangdong. The business models are mainly divided into two types, one is operated by the school or entrusted to a third party, and the other is operated independently by college students.

2.3 JD Campus Store

In order to better meet the challenges of rookie network ecology, JD.com's large-scale self-built logistics and more policy support are the future development directions. Since the beginning of 2015, JD.com has actively communicated and cooperated with major universities, fully recognized the importance of the campus express market, and set up a "JD Campus Store" in a high-profile manner for students and teachers, aiming to provide JD Campus customers with better quality and more thoughtful services, reflecting JD.com's many, fast, The concept of goodness and saving makes life simple and happy. JD.com's campus store is near the college's star restaurant. It is mainly because enterprises arrange JD personnel to be responsible for daily operation and management to provide high-quality campus express services to teachers and students.

2.4 Other modes

For example, campus express supermarkets, university express centers, etc. are all models of innovation and development of colleges and universities according to their own characteristics, aiming to solve the last kilometer of campus express delivery and provide more efficient express services for teachers and students. Wheat communes choose to build physical stores of wheat communes on campus, so that campus users can send and receive express delivery "one-stop solutions" and expand on a large scale in many colleges and universities. Using the front desk + monitoring + identity verification system, students come to pick up the goods according to the SMS reminder received. Signing, verification, scanning the code is the same as buying goods in supermarkets. Express parcels can be taken away in a very short time, and the express delivery process is also completed through self-service in a very short event. This way of communication costs low and fast execution.

3. Cainiao Post Station Campus Strategy

Talent strategy

Cainiao Post Station, as a new express delivery development enterprise, should first increase the training of high-quality professionals. Cainiao Post Station should formulate a series of talent training strategies, increase the training and education of relevant technical personnel and service personnel, and improve the work efficiency and service quality of Cainiao Post Station. Secondly, it should strive to retain talents and pass Improve salary and treatment, improve corporate culture, and create a good and happy working atmosphere. For example, Cainiao Post Station can cooperate with colleges and universities to set up student internship sites, which can not only solve the shortage of high-quality talents in Cainiao Post Station, but also exercise students' working ability and interpersonal skills. Moreover, due to the low internship salary of college students, it can greatly save enterprise costs.

Customer spatiotemporal law mining

It is difficult to force the irregularity of customers' spatiotemporal trajectory, but the customer's spatiotemporal trajectory is regular and traceable. Explore these potential laws, take advantage of their special characteristics to improve the current situation of express delivery in colleges and universities, meet customer needs, and improve customer satisfaction.

Establish an ecosystem of college express supply chain

Campus logistics supply chain is a multi-party collaborative supply chain ecosystem centered on consumers and maintains the rights and responsibilities between schools, platforms, logistics enterprises, franchisees, and thrifty scholars. In this logistics supply chain ecosystem, each node needs to clarify management rules, rights and obligations, standardize and centralize college express delivery resources, and provide high-quality logistics services.

Innovative logistics model: logistics + media + commodities

Build a new campus logistics model from service, technology, integration and other aspects, use automation technology and information technology to optimize process operations, pay attention to quality services, and take into account the interests of many parties. In addition to optimizing the layout process and pick-up process in the station and the basic logistics services of receiving parcels and sending express delivery on behalf of others, it integrates media publicity and advertising projects to show personalized services with characteristics. For example, for Taobao merchants, Cainiao Post Station can be used as an advertising release point for merchants. Merchants push preferential information and advertising information to Cainiao Post Station from time to time to increase the sales volume of goods.

Establish a consultation platform to continuously improve the quality of services

Standardize customer complaint channels, organize special personnel to receive and handle customer complaints, and establish a variety of complaint channels, such as telephone, text message, Internet, message and other means.

Expand business, integrate business + job hunting + service + features

According to offline scenarios, actively expand logistics-related businesses, collect large and small parcels, send express delivery, preferential shopping guides, buy Taobao and recharge payments, etc. For example, for the expansion of students' unique business, it is troublesome for students from other places to go home. If you can entrust a logistics company to check luggage, it can not only facilitate students, but also bring objective benefits to logistics companies. For graduates, they can provide packaging, bags and other services, door-to-door pick-up and removal and other businesses. You can cooperate with relevant companies to carry out marketing activities and use express center personnel to distribute small gifts and gifts centrally. Carry out O2O with the help of express delivery points, so that students can scan the code at the express delivery point or place orders online on the computer, and pick up the purchased products at the express delivery point. Provide purchasing services on behalf of others, which can help students buy products online and recharge phone bills and other businesses, and expand their business to surrounding merchants, residents, etc. Drawing on Wal-Mart's smart shelf plan, we should scientifically plan the shelf layout of Cainiao Post Station, improve efficiency, and pay attention to simplifying the express delivery and exit process and receiving steps. For example, Zhejiang University of Traditional Chinese Medicine has set up campus student recruitment advertisements for express logistics. Longyan College employs students on campus to carry out errands as part-time jobs, and derivative other delivery and shopping services.

Differentiation strategy: reverse logistics + green

If Cainiao Post Station wants to achieve results in the competition of multiple peer enterprises, it must put forward a differentiated strategy. On the one hand, Cainiao Post Station can carry out price differentiation and provide it with services that meet its needs by providing differentiated services; on the other hand, although the current development of the express delivery industry has brought a lot of business, there are more and more return and exchange situations. Therefore, Cainiao Post Station can develop reverse logistics business to make the express delivery industry Green development, seize the green recycling market of products, and realize transformation.

Community delivery scenarios

1. Research progress of urban logistics distribution

With the acceleration of urbanization and the popularity of online shopping, the rapid development of the express delivery industry has been promoted. With the transformation of the industry, residents' needs and government promotion, express self-up space has gradually emerged around the world.

pick-up space

Since 2000, it began to appear in the self-pick-up space in Western countries. It refers to the place where customers can withdraw or return goods purchased online, and also serves as a solution to the unsuccessful solution for the first home furnishing. The forms include CDP (Collectionand DeliveryPoint) in the United Kingdom, relying on the layout of public service facilities such as supermarkets and gas stations, and PickupPoint in France relying on small independent commercial service spaces such as bars and bookstores, and self-service locker A. PS (AutomatedParcelStations), a SND (SustainableNetworkedDelivery) pick-up point set up in the United States based on spaces commonly used by residents in their daily lives, such as grocery stores, and Singapore self-service The pick-up point of SAMplus and the pick-up space set up by Japan Express in conjunction with convenience stores.

The first batch of self-pick-up spaces led by express delivery companies and e-commerce companies in China only appeared around 2011 and began to expand rapidly in 2014. The main forms are cooperation spaces with shops, newsstands, property companies and campuses, as well as independent spaces such as independently rented facades and self-service express cabinets. Nowadays, the express delivery industry has also attracted the attention of national policies. Postal Group has launched the construction of self-pickup outlets, and suggestions and plans for the construction of self-pickup service facilities have been added to the urban common distribution system with the goal of improving social logistics efficiency. In some regions, such as Jiangsu, Shandong, Nanjing and other provincial and municipal governments, express delivery facilities have been integrated into the construction of community service infrastructure and regional comprehensive transportation service demonstration zones. Therefore, in this article, "express self-pick-up space" mainly refers to the place where express delivery enterprises, e-commerce enterprises and other self-built and self-built or in cooperation with convenience stores and other third parties to provide express delivery and related services under the guidance of government planning and layout policies.

Scholars at home and abroad are increasingly in-depth in the study of self-pick-up space. On the basis of summarizing and analyzing its development model, they have carried out a series of investigations and studies on the spatial layout. In the early study of self-pick-up space, Browne raised the space behavior problems to be solved and studied, that is, the acceptance of consumers to the distance between the self-pick-up point and the mode of transportation used. Through the systematic analysis of the self-pickup point network, scholars such as MorgantiE believe that population indicators, living patterns and land use properties have a great impact on their formation and layout. These domestic and foreign studies take into account the importance of user behavior and willingness for spatial layout, as well as the discussion of the relationship between residents' behavior and space demand, including the study of users' subjects, that is, residents' lives, employment and travel behaviors.

Logistics terminal pick-up point

At present, the main way to solve the "last kilometer" problem of logistics is to set up logistics terminal self-pick-up points (also known as collection delivery points or distribution points, Collection and DeliveryPoint, or CDP), which usually includes on-duty collection delivery points (Attende). dCDP, such as Cainiao Station) and Unattended CDP (such as various express delivery cabinets) are two categories. Foreign studies have pointed out that they can overcome the failure of door-to-door delivery (Browneetal, 2001), unattended points can significantly reduce logistics costs but are limited by capacity (Punakivietal, 2001); there are studies that combine service providers and e-commerce companies. Strategies and consumer preferences compare and analyze the key drivers of the development of pick-up points and lockers (Morgantietal, 2014); and explore the impact of the environmental attitude of Polish young people shopping online on the way urban logistics is organized from a consumer perspective (Morozetal,20 16); either use focus group interviews to explore the factors affecting residents' acceptance of CDP (Kediaetal, 2017); or conduct semi-structured interviews with express delivery companies to analyze the contributing factors and obstacles to the spread of CDP delivery models (Zenezinietal,20 18). In addition, there is also a study on program optimization from the perspective of service cost and quality to adjust the spatial structure of urban logistics facilities (Baldietal, 2018; Sakaietal, 2019).

Compared with foreign countries, domestic logistics terminal self-pickup points appear a little late. At present, most of them are express self-pickup points on guard. In recent years, intelligent express self-pickup cabinets have also been gradually developed. Most of the domestic research starts with the development of logistics industry and the location and model of express delivery pick-up points. Early analysis of the development status of e-commerce distribution and convenience stores in China, and pointed out the feasibility and constraints of combining the two with distribution (Wen Haitao, etc., 2008); through comparative analysis of the similarities and differences of various distribution modes of terminal logistics, relevant cooperation models and decision-making paths were put forward (Zhang Xin, 2013); or in the center Build a coverage model based on theory, market location theory and other theories, and carry out self-pick-up point site layout research (Li Na, 2013); data samples and logistics popularity data samples analyze the layout characteristics of China's logistics industry, and put forward the corresponding logistics industry planning basis (Wang Chengjin et al., 2014; Li Guoqi, etc., 20 15); Or conduct an in-depth discussion from the aspects of residents' self-pick-up behavior and consumer types, analyze and study the bottleneck of express delivery "last kilometer", campus logistics development and network location model construction (Tan Rushi, etc., 2016; Huang Tao, 2017; Zhang Zhi, etc.); Use nested selection models Quantify customers' self-pick-up behavior, establish a "self-pick-up cabinet site selection-time window allocation-path planning model" aimed at the maximum number and minimum cost, and provide decision-making reference for the operation of self-pick-up cabinets (Qiu Hanguang, etc., 2018).

Empowering big data technology

In recent years, research based on big data has been increasing, constantly opening up new research directions and methods. Point of Interest (POI) is a point-shaped data representing real geographical entity. It usually has rich semantic characteristics and spatial and spatial dynamic correlation characteristics. It is widely used in urban spatial point pattern analysis (She Bing et al., 2013) and urban format location selection. Tong Network Pointing (Shen Weiyan et al., 2015), spatial distribution pattern and difference analysis of urban public cultural facilities service level (He Dan et al., 2017) have become important resources for geographers to analyze the physical geographical environment and perceive the laws of human social activities (Guan Xuefeng, etc., 2018). In the field of express self-pickup points, some research has been based on POI data to explore the spatial pattern and spatial relationship of express self-pickup points in Xi'an (Li Gang, etc., 2018), pointing out the future research direction.

2. Community distribution model

How to scientifically complete the last kilometer delivery of urban express delivery has become an urgent problem for express delivery enterprises. Typical modes of China's last kilometer delivery, Cainiao Station mode, Renren Express crowdsourcing mode, third-party cooperation mode, pick-up cabinet mode and door-to-door delivery mode. According to the survey, there are three modes of community scene distribution at present, namely, post station couriers delivering doorsteps, "end + community O2O" and intelligent express cabinets.

(1) The post station courier delivers goods to your door. This model has the advantage of face-to-face acceptance, but the problem is that most of the community express delivery addresses are residential communities, unit compounds and office buildings. Nowadays, many communities and units are prohibited from entering for safety and management reasons. Therefore, the courier can only notify the recipient by phone to pick up the goods, and their waiting time reduces the delivery and productivity." The inability to contact the recipient or contact person is not here" causes more than 10% of the failure of one delivery and requires secondary delivery, which further increases the pressure on terminal delivery. Although the front desk of some community properties or office buildings can help them free of charge, the help service not only affects their normal work, but also easily causes loss of parts and damage disputes. What's more, the continuous rise in the cost of land, housing, facilities and equipment and manpower has continuously reduced or even lost the profit level of the terminal station, which has had a great negative impact on the quality of terminal distribution services. It is not difficult to find that this relatively original distribution model cannot meet the actual demand.

(2) End + Community O2O. This model uses commercial institutions as carriers for grafting express delivery functions, which is welcomed by some residents. Under this model, community convenience stores provide various retail services while assuming the function of "last 100 meters". In the early days, JD.com opened convenience points, and SF Express also cooperated with 7-Eleven. In the past two years, "WOWO Convenience" reached a comprehensive strategic cooperation with Baishi Group; Yuantong opened a "Mother Jingxuan" convenience store with storage cabinets in the store; China Post launched a "Friendly Neighbor Convenience Store". However, the key problem that the "terminal + community O2O" model cannot be sustainablely developed is that the location factors of convenience points and post stations are different. If it is built near a community completely to facilitate customers to pick up up up goods, it will inevitably limit the flow of people and affect the sales of goods. If door-to-door services are added, it is still necessary to hire the corresponding The number of clerks.

(3) Intelligent express cabinet. This model was once regarded as the best solution to the "last 100 meters" problem. Since China Post Express launched its first intelligent express cabinet in 2012, its market has expanded rapidly, and Express, Fengchao, Cainiao Network, JD Logistics, Suning Tesco, zhong e-stack, Riri Shunlejia, etc. have entered the game one after another. In the first three quarters of 2018 alone, the e-commerce department or third-party platform set up by major enterprises in China reached 250,000 groups of intelligent express cabinets. Intelligent express cabinets not only have high security, but also avoid "time mismatch" between the two sides in the door-to-door delivery mode. SF Express, together with Shentong and Zhongtong, has realized the cooperation of intelligent express cabinets - Fengchao intelligent express cabinets. Fengchao Intelligent Express Cabinet uses the 24-hour self-service open platform to truly realize consumers from "waiting for express delivery" to direct "picking up express". However, the investment cost of Fengchao intelligent express cabinet is high, which is only suitable for those small and medium-sized items, and is not convenient to store large items. However, having these advantages does not mean that the express cabinet service is developing smoothly - the main providers in Wuhan, Express, Fengchao, Gege, rookies, etc., are difficult to solve the following practical problems: First, it is difficult to make profits in the free distribution mode. Most of the relevant enterprises are widely distributed and promoted free of charge in the early stage to cultivate public envoys.

3. Cainiao Yizhan Community Service

Cainiao Post Station is a market-oriented private distribution outlet under Alibaba. There is no hierarchical relationship between the sites, and it is generally paid by piece (income and delivery). In addition, some Cainiao Post Stations are also self-pickup points for postal services, which belong to the "joint venture" operation mode of Cainiao Post Station and Postal Station. To sum up, Cainiao Post Station mainly has three business methods: "specialization", "part-time business" and "joint", which is not only directly related to the size of business volume, but also affected by the owner's business strategy and other aspects.

Urban Distribution Alliance

Alibaba's "cainiao post station" is a relatively successful case of urban distribution alliance. First of all, through cooperation with many express delivery companies, relying on the location density, distribution advantages and standardized services of its service points, consumers can choose to pick up at the nearest receiving point; secondly, Cainiao Post Station protects users' information and provides free use of parcel collection services. However, "Rookie Post Station" not only brings convenience to consumers, but also has its own shortcomings. First, its business hours are relatively short, which is not suitable for customers with special needs to carry out convenient pick-up services; second, employees have heavy work tasks, but the remuneration is not satisfactory, resulting in serious loss of employees. According to Alibaba's adjustment According to the survey, the staff turnover rate of Cainiao Post Station was as high as 14.3% in 2015.

Urban distribution alliances have gradually formed in other parts of China. First, Zhengzhou established China's first urban distribution alliance; second, in order to promote the development of Weifang urban distribution alliance and reduce logistics costs, Weifang Logistics Association officially announced the establishment of nine Shandong enterprises of "urban joint distribution alliance", providing 460,000 square meters of public warehousing area and 170 new terminal outlets; finally There are 208 logistics enterprises with warehousing and supply chain qualifications in Changsha, accounting for about 16.3% of all logistics enterprises in Changsha, and are expected to establish urban distribution alliances.

Cainiao Post Station integrates convenience stores (such as long-term business service stores such as community property management centers, Stoopers stores, convenience stores and other long-term service stores) as express delivery services. The convenience store outlet resources owned by this model simplify the distribution process, save costs, relieve traffic pressure, provide customers with long-term services, and protect personal privacy such as customer names, telephone numbers and addresses. This kind of resource cost is low, which can quickly improve the distribution scale of express delivery enterprises and gain a competitive advantage.

Service strategy

Develop a distribution mode mainly based on self-pick-up mode and supplemented by manual delivery mode.

Considering the aspects of time cost, customer experience, and security, it is recommended to give priority to the use of intelligent pick-up cabinets and rookies in places with a large population and concentrated personnel. First, it can make customers' pick-up time more freer and flexible, reduce the delivery time of couriers and reduce the time cost, and ensure The safety of such people in multiple areas reduces the access of strange people. Third, it can largely avoid being disturbed at work, study and rest, and workers can also pick them up and go home directly after work. At the same time, it is recommended to maintain manual delivery of bulk and fresh goods to ensure that customers enjoy complete logistics services and the integrity rate of goods. Before that, couriers are required to contact customers in time before delivery to determine the delivery time to avoid unnecessary disputes.

Accelerate the layout of smart pick-up cabinets and rookie post stations

Although express self-pickup has more advantages over other methods in terminal logistics distribution, when the intelligent self-pickup cabinet or rookie station is far away from the customer, customers are still more willing to choose the traditional manual delivery method. To a certain extent, it is necessary to scientifically distribute the location of intelligent pick-up cabinets and rookie stations. Under the premise of considering costs, increasing the density of outlets as much as possible can effectively improve the customer experience.

Reduce operating costs and increase revenue

At present, people are enjoying the convenience brought by logistics without paying any fees. The whole industry of intelligent pick-up cabinets is still in a serious state of loss. According to the financial report of Honeycomb Technology, its current charging mode is mainly to charge couriers who use self-pickup cabinets according to the express specifications, and use the screen of self-pickup cabinets to place advertisements. Profits and an interface will pop up to guide customers to reward the courier when entering the pick-up code. In terms of customer convenience, the "door" location of the pick-up cabinet is more advantageous than the rookie post station, but it cannot be fully popularized due to the large investment cost. Therefore, it is recommended that intelligent pick-up cabinet enterprises actively cooperate with the property management, not only in residential communities, but also office buildings and campuses, reflecting the convenience of pick-up cabinets and improving mailing. Pieces can be discounted, advertising can be increased, and overexpured fees can be charged. By guiding customers to pay attention to the official account to promote goods, user viscosity can be improved, and value-added service functions such as inquiry and payment can be developed.

Professional division of labor, learn from each other's strengths, and realize the alliance of strength.

Resources, including finance, manpower, organization, information, social relations, law and materials, are heterogeneous and incomplete, and the information owned by enterprises is also incomplete and valuable. Each express delivery enterprise has key resources to support core competitiveness, but express delivery enterprises have limited capital and low scientific and technological content. Finding strategic partners and implementing a professional division of labor can maximize the use of resources. For example, Alibaba's rookie network empowers decentralized capacity and cooperates with express delivery companies to promote intelligent express delivery through the overall social optimization of big data and algorithms. Cainiao Network has technology and cloud computing, express delivery companies such as Yuantong and Zhai Express have services and data. Alibaba and Yunfeng Fund have strong capital. They rely on social collaboration, cloud computing and data, and build multiple networks to reduce costs, promote the transformation and upgrading of the express delivery industry, and achieve strong alliances. The problem of express terminal delivery cannot be effectively solved in a simple mode. It requires an organic combination of multiple measures to achieve complementary advantages. Express delivery enterprises should conduct a comprehensive assessment according to the actual situation, including the strategic positioning, business scale, market analysis, capital strength and resource integration ability of enterprises, carry out multi-mode integration according to various resource advantages, adopt different combination models in different regions and different stages of development, and follow the guidance of national policies. Xiang, seize social hot spots, formulate more practical implementation plans, and solve the pain points of terminal distribution, so as to continuously improve the refinement and professional level of express delivery services.

smart container

Smart cabinets, also known as smart express boxes, smart storage cabinets, electronic receiving boxes, etc., are a 24-hour self-service facility with basic receiving and pick-up functions. Some smart express cabinets also provide customers with mailing services. The definition of National Standard - Smart Express Box GBYZT0133-2013 is that smart express box is a self-service device set up in public places for delivery by delivery enterprises and users to extract express mail, referred to as express boxes for short, which consists of dozens of grids and control cabinets. A set of standard intelligent express cabinets includes a control cabinet and two secondary cabinets. The cabinet is about 2 meters high and has dozens of grids of sizes. There is a keyboard area, a scanning area, etc. in the control cabinet. There is a 24-hour monitoring system around the cabinet to ensure the safety of express delivery.

Major e-commerce enterprises have launched corresponding intelligent express cabinets to solve problems such as difficult to pick up and deliver goods, such as JD Express Cabinet and Cabinet No. 1. At the same time, express delivery enterprises have also launched self-built express cabinets, the most typical of which is Fengchao Intelligent Express Cabinet. Another form is self-built and self-built by third-party enterprises, represented by express delivery and E-mail cabinets, for all couriers.

More and more communities have begun to introduce intelligent express cabinets. Compared with the traditional express terminal delivery mode, this mode can effectively solve the problems of secondary delivery and inflexible pick-up time. However, at present, the operating cost of intelligent express cabinets is relatively high, and the waiting time for express delivery is long. It is particularly important to reasonably set the size and storage ratio of express cabinets. At the same time, when express delivery receives services, the service time is too long and the storage space is occupied, which will affect the utilization efficiency of smart cabinets. It is urgent to establish a set of standardized "punishment" measures. The implementation of the intelligent express cabinet model on college campuses can not only standardize the order of campus express delivery and ensure the safety of students' pick-up, but also provide express delivery services normally during winter and summer vacations. From a long-term perspective, the development prospect of the intelligent express cabinet model is worth looking forward to.

IV. Intelligentization of logistics numbers

Application of information technology

Time efficiency

The application of information technology can be said to greatly shorten the time efficiency of all links of logistics, improve the logistics speed and pick-up time. Cainiao Logistics uses barcode technology and artificial intelligence technology for warehouse distribution management, which speeds up the entry and exit of items without manual registration operations; artificial intelligence technology automatically sorts goods and accelerates the flow of objects. With the support of GPS and GIS, Cainiao Logistics shortens the response time of emergencies, so that it can know the logistics status as soon as possible and make adjustments in time. Cainiao Post Station adopts an intelligent service mode, which saves the tedious steps of manual ordering, greatly shortens the recording time and improves the delivery efficiency.

Package accuracy

With the use of barcode technology, logistics companies can identify and track the goods transported to avoid manual registration errors and reduce the error rate. In addition, Cainiao Logistics uses RFID and artificial intelligence identification before the package is out of warehouse to identify the image of the packaged goods to ensure the accuracy of the order.

Package security

Through the use of barcode technology, RFID and artificial intelligence identification, the packaging is complete and safe, and GPS and GIS track cargo to ensure the safety of packages during transportation. Cainiao Logistics adopts post station pick-up and express delivery, which protects customer privacy to a certain extent.

Logistics information tracking

Through the combination of barcode technology with GPS and GIS, the whole process of goods can be tracked, the cargo information can be feedbacked in time, which is convenient for enterprises to assemble, and ensure that the goods are accurately delivered to customers. Customers can also inquire about the transportation of goods at any time.

Ways to pick up and send express delivery

The development of information technology has made the logistics pick-up/express delivery methods diversified. Cainiao Post Station, Fengchao, Le Collection, etc. can meet the various service needs of different consumers to the greatest extent.

cost

Using logistics information technology, enterprises have optimized the warehousing and distribution links, reduced human resources cost investment, and thus reduced logistics costs.

Smart logistics platform

JD Group announced the establishment of JDX business department, and JD Intelligent Logistics Open Platform was officially unveiled. JDX Business Department will focus on "Internet + Logistics" and arm the logistics system with technology and technology to provide smarter and more efficient technical support for logistics and warehousing centers such as "Asia No. 1" and JD Automation Sorting Center. It is understood that JDX Business Department includes a series of high-profile cutting-edge intelligent logistics projects such as JD Fully Automatic Logistics Center, JD Drones, JD Warehousing Robot and JD Self-driving Vehicle Delivery, and conducts multi-directional and three-dimensional research and creation of cutting-edge and high-end intelligent equipment and intelligent systems in the industry. New. In addition, JD Express Intelligent Tracking Equipment is a second-generation intelligent hardware device based on NB-IOT technology. It applies its technical characteristics of low power consumption, wide coverage and large connection to realize the real-time positioning of the whole process of cargo transportation. Whether the goods are in a fully closed truck or in a warehouse that cannot be covered by GPS signals, intelligent hardware equipment can capture cargo positioning information and upload them to the cloud platform in time to fully ensure the safety of cargo transportation and make delivery more reassuring. This series of intelligent hardware devices rely on the cloud platform of AIOT technology. Through the cloud platform, they receive cargo positioning information uploaded by intelligent hardware, and then apply big data analysis and machine learning algorithms, combined with the historical path information of cargo transportation and routing node information to achieve abnormalities such as cargo loss and yage of goods. Intelligent identification makes sendings safer. At the same time, the cloud platform also applies blockchain technology to upload the whole process of "Ji Maoxin" intelligent safe transportation to the public chain in real time. Non-sent recipients cannot unbox it, and the whole process of transportation is more transparent, eliminating users' concerns about security risks.

Cainiao Network began to establish a Cainiao campus post station platform in 2013. After express parcels arrive at Cainiao Post Station, through PC terminals and wireless devices, express parcels can be entered and quickly entered and out of the warehouse at a low cost, and all kinds of parcels and official documents can be classified and processed. After the package is put into the warehouse, students will receive a pick-up notice sent by the system. They can enter the rookie station to find the package by themselves. In a visual environment, they can bring the package out of the warehouse with student cards, mobile phone verification codes and other information. Through the Cainiao electronic noodle list system, Cainiao Post Station also provides students with various online mailing entrances and realizes that express noodle list is handwritten. At the same time, big data has also been applied on this platform. By docking users' logistics data on e-commerce platforms, the operation of parcels can be monitored in real time to ensure that the number of orders can be predicted and venues and manpower can be configured in peak seasons such as the beginning of the school year and "Double Eleven". Cainiao Yizhan has made real-time early warnings relying on accurate data analysis, which greatly improves the processing efficiency of terminal express delivery and avoids site bursting warehouses. With the rapid development of the e-commerce industry, express delivery, like broadband, canteens, etc., is becoming the basic services of colleges and universities. Based on modern business infrastructure such as smart logistics and big data, Cainiao Network will help university campuses move towards smart campuses and future campuses.

Big data intelligent scheduling cloud management system

"Cloud Architecture Intelligent Logistics Management System Based on Big Data" is a terminal logistics management system based on blockchain decentralized thinking and relies on many cutting-edge technologies such as 5G, cloud computing, large data, artificial intelligence, AR/VR, and IOT. The system uses data-driven transformation of terminal distribution mode, providing a one-stop intelligent adjustment from sorting, distribution to mailing, forming an interactive flow of customers, distribution capacity and express stations. Taking advantage of the self-trustworthy and efficient information sharing characteristics of blockchain technology, the system simplifies the tedious process of traditional terminal logistics and directly docks the dispatcher and the recipient. Through big data analysis and calculation, the system realizes the optimal distribution of professional or social distributors and unmanned distribution equipment, distribution floating pricing and reasonable distribution route planning, greatly reducing logistics costs, and assisting sites to deliver efficiently. At the same time, the system combines 5G augmented reality technology with Internet of Things visualization technology, plus 5G high-speed and low-latency network transmission to track and monitor the logistics process in real time to effectively ensure logistics safety.

1) System scheduling

System scheduling is mainly carried out at the two levels of "collection sorting" and "dispatch distribution". Socialized distribution at the end of logistics is about to transform the idle human resources of society with potential willingness into part-time distributors to participate in terminal distribution to solve the problem of insufficient transportation capacity and meet the personalized needs of customers. The system background presets the pick-up SMS template of express stations in the region in advance, which greatly simplifies the ordering procedure for customers with delivery needs. Customers only need to upload the pick-up SMS sent by the site, and the system can automatically extract the information labels in the SMS, including the express brand and site location, pick-up password, shelf number, etc. At the same time, the system connects to the data background to obtain specific information such as express size, quality, delivery conditions, etc. The customer finally chooses the delivery address and delivery time (immediate delivery or regular delivery) to generate the demand order. After the customer's needs are released, the system uses LBS (location-based services) to obtain the location information of mobile end users, conducts background big data measurement and analysis centered on express delivery points and order issuers, and sends demand information to professional distributors, social part-time distributors and unmanned distribution equipment with a floating radius of 500m. And automatically measure and display the distance and time of the deliveryman or delivery equipment "from the location to the express delivery site, and then to the customer", adjust the delivery price according to the weather, the distance between the express point and the issuer, immediate delivery or regular delivery float adjustment, plan the optimal delivery route, and recommend orders along the way. After the deliveryman successfully picks up the goods, the customer can track the location of the deliveryman or the distribution equipment in real time through the system platform to keep abreast of the delivery situation. After the deliveryman or distribution equipment completes a certain amount of orders, the system once again analyzes the activity range, expected distance range and price range of the deliveryman or distribution equipment through big data calculation, and further optimizes the matching supply and demand information. This function greatly improves the efficiency of receiving orders and distribution, and improves the vitality of service supply and demand docking.

In recent years, people's awareness of security precautions has increased. When registering, deliverymen will bind personal Internet credit information data. Not only does the customer number protection function be turned on when delivering, but also giving priority to the delivery of delivery personnel with more parts and higher scores, as well as the delivery methods (human/unmanned equipment) that customers tend to be as possible. Improve the security of each service.

2) Unmanned post station and unmanned distribution scheme

Based on the patented technology of "digital all-space intelligent monitoring system and method", unmanned post stations use three-dimensional space simulation and early warning and reporting mechanisms to carry out information monitoring and automatic alarm of the whole process of logistics picking, pick-up, etc., so as to realize unmanned operation configurations such as customer self-service pick-up and self-reachment of post stations. Under the scheduling of the intelligent logistics management system, after delivery to the unmanned post station, it accepts the intelligent scanning of Internet of Things equipment and measures the physical quantity of express delivery. Then the background data begins to match the purchase cell, generates the corresponding three-dimensional space coordinates and shelf number, and uses unmanned vehicles and manipulators to fully automatic shelves to optimize the path and inventory. .

Realizing monitoring data is a prominent function of unmanned post stations. After the shipment is put on the shelves, the system will generate a password and serial number corresponding to the coordinates, send it to the pick-up, and turn on the monitoring and locking of the shipment according to the preset rules. The post station equipment records and monitors the position, movement trajectory, movement speed and other contents of the express parcel on the sorting assembly line. Once there is a situation that does not conform to the preset rules, a failure will occur and an alarm will be immediately for timely maintenance. The monitoring of multi-algorithm encryption can only be released after the customer unlocks it with the corresponding password. If the customer needs door-to-door delivery service, the system will match the deliveryman to deliver the goods; if the customer goes to the post station to pick up the goods, type the password or scan the QR code at the entrance of the post station to check the information correctly. At this time, the cells corresponding to the express delivery will be removed from monitoring, and they can leave from the exit after picking up.

In order to increase the cost of intentional illegal behavior, unmanned post stations use a set of dynamic trajectory simulation methods to realize the full spatial positioning of express delivery in post stations and simulate preset space non-feasible trajectory points. Exclude the dynamic feasibility range within 1m radius with the center of the cell center. If the unfeasible trajectory displacement of the cell-exit is completed without demonitoring the monitoring, the alarm will be triggered. The device captures the facial information of the traveler at high speed, which is immediately reflected on the display screen at the entrance of the post station, and then connected to the background. Inform the security administrator to deal with it. Unmanned post stations are based on traditional stations. On the one hand, unmanned by using automated logistics management systems, post stations no longer bear the largest share of the labor costs of traditional terminal logistics expenditure. Problems such as scenario delivery difficulties, employment difficulties caused by large turnover of personnel and difficulties in standardized management have been solved, and identity authentication The real-time imaging of the camera and the positioning of digital spatial coordinates have improved the safety of the station unprecedentedly, and the profits of express companies and post stations have been guaranteed. On the other hand, compared with intelligent express cabinets, the storage space of unmanned post stations is relatively large, and it is more adaptable to all types of express mail. It only needs to pay the porting and application costs of the system in one lump sum, and the total investment cost is greatly reduced. In terms of the exploration and application of unmanned distribution equipment, JD.com, the leading enterprise of smart logistics, has completed the layout of multi-center strategies in North China, Northwest China, East China and Central China, carrying many functions such as the research and development, production and manufacturing, testing, operation, talent training and other intelligent equipment such as intelligent logistics robots, drones and unmanned vehicles. Multi-form and multi-power unmanned equipment has gradually entered normal operation. It is an inevitable choice for the development of logistics terminals under increasingly fierce market competition to work with distributors to solve some intelligent distribution and take the road of coordinated human-machine development.

iData mobile intelligent terminal solution

In order to provide efficient last kilometer service for e-commerce distribution, Cainiao Yizhan introduces parcel information management solutions based on iData mobile intelligent terminals.

Optimize the supply chain and improve the operation process. Use iData mobile intelligent terminals for barcode management throughout the whole process of arrival and warehousing, picking, picking up and signing, etc., which is accurate and efficient; effectively reduce the occurrence of information lag in the process of parcel entry and leaving the warehouse, and the poor accuracy of manual entry of a large number of orders; realize the all-round transfer station of the last kilometer of e-commerce distribution. Management, improve the efficiency of e-commerce distribution, and improve the quality of service. The rookie station wireless workbench based on iData mobile intelligent terminal provides strong data support for the site's package warehousing, pick-up management, SMS notification, retention of packages and problem parcel processing and other operations with the help of iData mobile intelligent terminals, seamlessly Connect the background of the express company to realize the direct processing of collection, arrival and problem parts, synchronize the background with one click, effectively relieve the pressure of site parcel management, at the same time greatly reduce the error rate, improve the efficiency of parcel management, and provide e-commerce and online shopping users with a more convenient parcel sending and receiving service experience.

V. Greening direction

Environmental costs

Although express packaging has achieved some results in the process of standardization and greening in recent years, there are still several problems: first, the environmental protection cost required is too high, which leads to the low environmental enthusiasm of express delivery industry participants. The primary reason why most e-commerce sellers are reluctant to use environmentally friendly packaging materials is that it is difficult to afford the increased costs. If part of the cost can be reduced, it will better promote the greening of express packaging. The second is the phenomenon of overpackaging. Many e-commerce sellers attach importance to express packaging because buyers will judge the level of services they provide, which will also affect the integrity of goods, resulting in overpackaging. Problems I and II have led participants in the express delivery industry to choose to use low-cost and poor-quality materials that not only pursue multi-layer and thick packaging, but also want to reduce costs. The third is that the packaging quantity of major e-commerce companies still needs to be subtracted. Of course, this does not mean to affect the development of e-commerce enterprises. On the contrary, express delivery enterprises should improve the mechanisms of all parties to better promote the green packaging process of express parcels, while improving the efficiency of relevant enterprises. The fourth is the inappropriate packaging selection. Express delivery enterprises and e-commerce enterprises hope to reduce costs. When choosing materials, they often choose the low-cost one, most of which are disposable or have no recycling significance, and the environmental protection index is very low.

green rookie

Recently, rookies have also made efforts to implement green packaging in the context of green supply chains, and have achieved some results.

On May 28, 2019, Cainiao, together with Shentong, Yunda, Yuantong, Zhongtong and Baishi, as well as the China Environmental Protection Foundation and Alibaba Public Welfare Foundation, jointly launched Green Express Day and announced that 50,000 green recycling bins would be laid across the country. According to the person in charge, the Cainiao Alliance will lay 50,000 green recycling bins at Cainiao Station and express outlets one after another. Consumers can put express packaging in these recycling bins when picking up the express delivery. This means that 50,000 new green sites will be added nationwide. Previously, Cainiao had set up about 5,000 green recycling bins at Cainiao post stations in 200 cities across the country, so that everyone can "leet cartons at post stations for free use by others", becoming the largest express carton sharing operation in China. Figures released by the Cainiao Alliance show that the green recycling bins of Cainiao and China's five major express delivery companies are expected to recycle hundreds of millions of express cartons every year, reducing carbon emissions equivalent to planting 740,000 shuttle trees.

Cainiao Network launched the largest and most influential joint environmental action so far - the "Green Dynamic Plan" in 2016, aiming to replace 50% of the express packaging involved in the business with fully degradable green packaging materials within five years. So far, many environmental innovations have been carried out, such as the development and launch of all-biodegradable express bags, tape-free environmental protection cartons, and recycling of express boxes. Cainiao and its partners improve efficiency and reduce pollutant emissions by vigorously promoting the reuse of electronic express waybills, cartons, etc. and the use of green energy transportation means. Cainiao is committed to solving the environmental pollution problem in the express delivery industry, and other tasks include promoting technological innovation in express packaging production and material improvement. .

Xiao Zhiming, a senior engineer of SF Packaging Laboratory, revealed that in March 2020, SF Express established a packaging laboratory and is currently developing recyclable express packaging, and has achieved breakthrough results. This is a kind of express packaging that can be reused without tape. I believe that 'technology + packaging' will definitely promote the green development of the industry.

Green trends

Standardize and standardize packages

In response to this, the relevant departments should formulate and select policies in accordance with the green packaging regulations, regulations and green packaging production and recycling standards in the express delivery industry. Under the background of putting forward a sustainable development strategy, China should build a standardized packaging waste recovery system to improve the utilization efficiency of packaging materials.

Pay attention to the establishment of a green packaging system

The establishment of a green packaging system should be carried out in accordance with existing laws and regulations. Relevant economic authorities, packaging authorities, environmental protection departments, express delivery enterprises and e-commerce enterprises should strengthen communication and coordination to standardize the production, sales and consumption habits of manufacturers (including packaging manufacturers and commodity producers), sellers and consumers. Clarify their respective responsibilities and obligations.

Raise consumers' awareness of environmental protection

Change consumers' habits and traditional concepts. While pursuing a high quality of life, consumers should know that protecting the environment and saving resources can only be achieved by everyone's joint efforts. Cainiao Post Station can take measures such as recycling express packaging and exchanging points, which will not consume a lot of costs, but also improve consumers' green concept. Allow customers to use their own packaging to pack items that require express delivery to the extent possible.

Strengthen employee training and cultivate employees' green awareness

In particular, it is necessary to standardize the operation of couriers and reduce packaging damage. Within the enterprise, a minimum proportion of express packaging recycling for different categories of items can be set and taken into account in the performance appraisal, which can effectively motivate subordinate employees to pay attention to packaging recycling and other issues. In terms of technology, joint manufacturers should jointly develop packaging materials with low cost, recoverable or degradable, and strong load-bearing capacity. On this basis, the greenness of express packaging can be significantly improved. Manufacturers should also determine reasonable indicators of packaging products, such as the spacing rate between express goods, the proportion of packaging costs, the proportion of packaging weight, the number of packaging layers, etc. In a word, in order to achieve the goal of green packaging, it is necessary to effectively reduce costs through the scientific use of packaging materials.

VI. Vertical expansion of community services

The development trend of rookies in the future must be vertical and horizontal intertwined.

Vertical is to continuously apply new technologies, innovate logistics models, warehousing and distribution models, optimize business processes, and maximize user experience. Under the situation of taking into account both cost and efficiency, complete the full service coverage of the last kilometer of logistics.

Horizontally, it continuously expands and creates offline logistics pick-up scenarios, and combines large malls and experiential service malls to create an open community integration platform. Similar to Huawei Welink, it provides a more accurate and ultimate experience with new technologies + big data, uses open interfaces, and integrates access to community services, such as Mamabang and other services.

Platform-based evolution trend. Online + offline Huawei welink mode Meituancai Life Auntie Gang 58 arrives home, future portrait ---focusing on the user experience, it has become a community-based IKEA (offline comprehensive experience platform for the furniture industry) in the express delivery industry.

VII. appendix

Reporting structure

Reference: literature + news + report

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2019 Internet Weekly Internet + Community Service Provider Ranking

http://www.enet.com.cn/article/2019/1009/A201910091012252.html

rank	name	introduction

Community is a core

Relevant data show that at the end of 2018, the urbanization rate of China's permanent population reached 59.58%. As the main form of urban residents' settlement, the importance of the community is becoming increasingly prominent. As an important indicator to measure the quality of the community, the development of community service has also attracted much attention.

Due to its strong flexibility and large development space, the community service industry has been pursued. However, it is also because of this that the community service industry often shows the characteristics of "liquidity". Many enterprises disappear after a while, and new enterprises continue to emerge.

Therefore, how to be invincible in fierce market competition has become an important issue for many decision makers in the community service industry to explore.

colorful life

Lottery Life, known as the "first share of property listed in Hong Kong in the mainland", was originally just an authentic property management company. After multiple layouts and adjustments, today's Cai Life Service Group has become a comprehensive service enterprise integrating property services, building intelligence and community services, and quietly built a huge ecosystem.

Tang Xuebin, president of Lottery Life, once said that it is very difficult to go from 0 to 1 in the context of the Internet, but 1 to N is very fast. From 0 to 1 is Tang Xuebin's overall evaluation of the lottery life business plan. Tang Xuebin has completely different considerations when many property management companies rack their brains to figure out under what name to charge property fees for community construction. He believes that the community service industry should not be limited to the management of goods, but should focus more on people living in the community.

Based on this, Cai Life shouted the slogan of "make community service home", insisted on the basis of property management, deeply digging into the consumption scenarios of community residents, developing value-added services close to community services, optimizing and upgrading the concept of property management, and becoming committed to providing convenience, fast, comfort and safety for community residents. Comprehensive service platform for a full living environment.

Under the guidance of this concept, Lottery Life has cooperated with many merchants to introduce goods into the community service platform, and then give back the channel promotion fees paid by merchants to the owners for property fee reduction and exemption. In this way, merchants have obtained sales profits, owners have obtained living convenience and property fee reduction, and lottery life has obtained platform traffic and user stickiness, forming a three-party win-win situation. The theory and practice of lottery life provide new development ideas for the community service industry.

Auntie Gang

Among some more traditional concepts, domestic work lacks the technical content, and people engaged in the domestic industry often receive low education and professional training. They often do not receive due respect in the process of work.

Wan Yong, CEO of Auntie Gang, once revealed that Auntie Gang did not think about making money at the beginning of its establishment. Their initial idea was very simple, that is, they hoped to help some migrant workers who entered the city, so that they could gain respect and improve their income. In the opinion of Auntie Gang, just as the traffic rules can regulate the behavior of drivers, the company can also manage the aunts well with a scientific and reasonable system, and then manage the relationship between the aunts and the company through humanized landing care, so that they can feel the temperature of the company.

The auntie gang regularly rewards auntie movie tickets, daily necessities and other benefits, so that aunts can make money and feel the warmth of the platform at the same time. Of course, after aunt makes money, I thank the platform. We and aunt are mutually beneficial. Wan Yong said.

The acquisition cost of auntie gang is very low, and it rarely advertises. They believe that every service of aunts is a "marketing". As long as they can make a good impression on users, users will consciously and spontaneously disseminate for them, which is much more persuasive than advertising.

The business philosophy of Auntie Gang is worth reflecting on by all operators in the industry.

fifty-eight home

For a long time, there have been some prominent common problems in the community service industry: there are many workers in the industry, but the overall level is mixed, and there are not many talents with professional skills. Many workers can only provide the primary services. They are often overwhelmed with some refined requirements put forward by users.

58 Home is an early group of platforms engaged in the community service industry. After more than 5 years of accumulation, 58 Home's service scope has covered 30 cities, large and small, and has mastered a number of excellent service provider resources.

In response to the low standardization of community services, 58 Home is divided into communities. A housekeeper has been set up in each community to connect the needs of life services in the community. A complete service system for service providers has also been formulated, some services have been classified, and standardized pricing has been implemented.

In order to build such a complete service system, 58 Home has made several years of efforts. The person in charge of 58 Home Direct Service said when talking about the service provider system: "The price of each service varies from city to city. We have prepared it for several years to improve this database

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