What is the replacement product?
The act of "replacement" refers to the release of different products through modification of existing sales records, including but not limited to: changing product pictures, titles, prices, keywords, categories, etc., such as replacing seller's mobile phone products with seller's mobile phone accessories. Details can be found: https://sell.aliexpress.com/en/__pc/d.htm#14
If the modification only involves the supplement and optimization of the original commodity information without changing the original commodity, it will not be regarded as a "replacement of goods".
The missing key attributes means that the key attributes of the product are not filled in, and the key attributes will be reminded by a green exclamation point before the product attributes.
Tips: The lack of key attributes will not deduct points or affect the sorting of products. However, in order to obtain a more accurate search, it is recommended that you fill it in completely.
Merchants who receive the notice of this in-station letter should check the product category of the surveillance camera in the store to see if it is placed under the category of [security protection]-[video surveillance]. If there is, change it to none, ignore it.
Dear merchants,
Hello! The release category of your product [surveillance camera] is inconsistent with the actual category, and is not correctly placed under the category of [security protection]-[video surveillance], and is suspected of misplaced categories. This error may cause the front desk products of the website to be displayed under the wrong category, and the platform will be standardized and processed.
Please check the information of misplaced products and modify the misplaced categories before October 20. Please fill in the category information correctly for newly issued products. If it has not been modified within the deadline, the platform will take measures to adjust the search ranking, delete and remove the goods from the shelves of misplaced goods. If the goods that violate the search cheating rules accumulate to a certain amount, the platform will take measures to adjust the search ranking of all or some goods in the store (including illegal goods and non-violationary goods); if the circumstances are serious, the platform will block all goods in the store; if the circumstances are especially serious, the platform will freeze accounts or close Close the account.
Please refer to this announcement for the rules of platform category misplacement:
https://sell.aliexpress.com/en/__pc/RxDHuMFJ2F.htm
Thank you for your cooperation!
Title stacking is one of the search cheating violations. If your search cheating illegal products are greater than or equal to 50, if you fail to modify them in time within 7 working days, points will be deducted (the details of the deduction points are shown in the figure below). In order to avoid a greater impact on your account, please edit the illegal goods in time. , remove or delete.
For more details, please visit: https://sell.aliexpress.com/en/__pc/d.htm
After publishing non-agreed goods, the relevant illegal goods will be approved and cannot be edited and put on the shelves. According to the seriousness of the circumstances, the penalty of deducting points or freezing the account will be imposed, as follows:
1) The first warning within 5 days, and then implement the deduction of 6 points/commodities, which will be included in the commodity information quality violation points system. The accumulated points to 12 points and 12-fold accounts will be frozen for 7 days.
2) For especially serious circumstances (such as the large amount of non-agreed goods or absolute value of the store, wide impact, etc.), directly close the account for disposal according to the "serious disturbance of market order" rules.
Click to view the Rules and Implementation Rules for Publishing Non-Agreed Goods
Refers to the seller's behavior that the freight set in the title, freight template, etc. is lower than the actual freight charged. For example, only some countries in the freight template are free of charge, but Free Shipping appears in the title. For specific case analysis, please refer to: https://sell.aliexpre ss.com/en/__pc/d.htm#12
Tips: If the problematic products on your commodity diagnosis statistics page are greater than or equal to 50, if you do not modify them in time within 7 working days, points will be deducted. In order to avoid a greater impact on your account, please keep your product in time. Click here for details.
Dear, search cheating does not involve deducting points at present. The penalty is to give low search ranking or remove from shelves for illegal goods.
Penalty rules for replacing goods:
1. Illegal goods are punished by low search ranking;
2. At the same time, according to the severity of the cumulative number of search cheating by sellers, the overall store will be punished by low search ranking or blocking; if the circumstances are particularly serious, the platform will impose penalties for freezing or closing accounts;
Click here to learn more about the penalty rules
Special warm reminder: The search penalty does not deduct points or count, nor returns goods. It is a penalty for the right to search and reduce the punished goods. The penalty is for a period of time, usually 7 days.
1. If the SKU cheating penalty/category misplacement and reduction right, the system will automatically detect it every day. If the appeal does not hold or misses the appeal period, but later it is modified to normal SKU, there will also be a certain penalty time, which does not mean that the search penalty can be cancelled immediately after modification. The general penalty cycle is 7 days. , up to 30 days.
2. If the letter speculation punishes the right to reduce the power, due to sufficient evidence, once the complaint is not valid or the appeal period is missed, offline appeal will no longer be supported.
Business background: The violation of search cheating involves disrupting the order of the platform. Therefore, the platform will strengthen control in the future, increase the penalty details and provide some complaint channels. Therefore, a Tab page of "search cheating" has been added to the "violation" page to carry, and speculation letters and SKU cheating in subsequent search cheating will be displayed here. And provide complaint channels. Merchants have 72 hours to submit complaints. After submitting complaints, the platform will deal with them within 72 hours. If the complaint is established, the corresponding search reduction penalty will be revoked.
Related Location: AliExpress Backstage - Violation - Search Cheat
Notification Channel: Small Bell in the Upper Right Corner of the Backstage Homepage - Arbitration Notice
Types of inclusion: swipe orders to speculate in letters, SKU cheating, misplaced categories
Frequently Asked Questions FAQ:
1. Why is there a "search cheating" grid on my background violation page?
Answer: Dear, this is a new function. At present, there is no complaint channel for search cheating punishment. In the future, search cheating violations will be carried here to provide channels for complaints. If there is any violation, it will be notified to the merchant in the [arbitration notice] letter in the station. Please pay attention.
2. How long is the appeal period?
Answer: The appeal period is 72 hours.
3. How long will it take for the platform to handle the complaint?
A: The platform will handle your complaint within 72 hours.
4. What is the punishment?
Answer: The penalty is to reduce the right to search for products. Rule: https://sell.aliexpress.com/en/__pc/d.htm
5. How to view the product ID that has been searched and punished?
Answer: If the status of the complaint can be appealed, you can see the product ID on the appeal page. If the appeal is not supported, there will be a notice letter in the message center-arbitration notice, which contains a violation number and corresponding product ID. You can enter the arbitration notice to have a look. The title is generally [You receive a penalty cancellation. Interest, please check it immediately], you can see the corresponding notice according to the violation time.
6. Does the page show counting and accounting penalty?
Answer: The [counting] displayed by search cheating is because the penalty system refers to the intellectual property system. The actual search cheating is not accounting. The penalty is currently a penalty for the product to reduce the right to search. You can just ignore [counting].
7. Due to the epidemic, there is no inventory, and the inventory is set to 0, what should I do if I am judged to cheat in SKU?
Answer: If the product has a range price, the buyer will see the lowest price on the search list page, be attracted, and find that the lowest price SKU cannot be purchased or the inventory is extremely low, which greatly affects the buyer's experience and platform reputation. For the lowest price SKU, whether due to the epidemic, overseas warehouse or other reasons As a result, there is no inventory for the time being. Please delete the SKU, or adjust the price to be consistent with other stocks. Do not set the lowest SKU inventory to 0, and modify it back after inventory is available to avoid SKU cheating.
8. My product is a set of products. The price includes the price of accessories and the price of a set of products. What should I do if this kind of product is recognized as SKU cheating?
Answer: If the product has a range price, the buyer will see the lowest price on the search list page and be attracted. Your main picture of the product is a picture of a set of products, and the product also has a range price, resulting in the buyer mistakenly thinking that the lowest price is the price that can buy a set of products, and then click to enter the details and find that the lowest price is just one. The price of accessories, if there is a set of products, the price is several times that of this. Please know that this confirmation involves SKU cheating. If the lowest price is the price of an accessory, it is recommended that you replace the main picture with an accessory, or set all SKUs as a set of products.
9. Should I delete or remove the product from the shelves after being judged to be cheating in search?
Answer: Search cheating punishment. At present, no points will be deducted, no counted, and no return of goods. It is a punishment for the right to search and reduce the punished goods, and the punishment will be imposed for a period of time. Search reduction rights are for products on the shelves. If the product is removed from the shelves, the complaint will not be directly valid, because the removed products do not participate in the front desk search, so if there are no other problems, you do not need to delete or remove the goods from the shelves.
10. Search penalties are for the reduction of rights for products, which will affect other goods in the store?
Answer: No, A product is judged to involve search reduction rights, so it is to execute search reduction rights for A products.
11. Search punishment is to reduce the right of the product. How long will the penalty last?
Answer: The punishment time is generally 7-30 days.
1. If the SKU cheating penalty/category misplacement and reduction right, the system will automatically detect it every day. If the appeal is not valid or misses the appeal period, but later it is modified to normal SKU/category, there will also be a certain penalty time, which does not mean that the search penalty can be cancelled immediately after modification.
2. If the letter speculation punishes the right to reduce the power, due to sufficient evidence, once the complaint is not valid or the appeal period is missed, offline appeal will no longer be supported.
12. At present, the types of violations that can be appealed by the system as search cheating through the background are: SKU cheating, category misplacement, credit and sales speculation.
Please log in to the background-violation-my punishment, click the violation board-search for cheating, and check the corresponding violation status of the product. If the violation status shows "to be proved", you can click to view details and submit an appeal. It should be noted that you must submit an appeal within 72 hours.
If the violation status shows "exertificate timeout", it means that you have failed to file an appeal within 72 hours, and the system appeal entrance has been closed. At this time, you can also modify the product information. If the product information is correct, the exposure will also be restored.
If you submit an appeal, the status of the appeal is "unfounded", indicating that there are still violations of the product information. At this time, you can still continue to modify the way of commodity information. If the product information is correctly modified, the exposure will be restored.
It should be noted that if you remove the goods from the shelves after receiving the penalty notice, the penalty is still in progress. If you want to know the specific reason for the violation, please do not remove the goods from the shelves first. You can consult Xiaohe Online for the specific reasons for the violation.
Each duplicate product group will have a recommended retention product.
Recommended products refer to the best overall business performance (such as recent transactions of products; product praise, disputes, refunds; seller praise, disputes, refunds and other business factors) in the current duplicate product group.
This product has a relatively large exposure advantage under natural search sorting. It is recommended that you keep it.
Title category discrepancy refers to the mismatch between some keywords in the commodity category or title and the actual sales product. For specific case analysis, please refer to https://sell.aliexpress.com/en/__pc/d.htm#4
Common FAQs for the special rectification of search violations of epidemic prevention materials:
1. Q: Can the goods registered for the 618 activity be modified?
Answer: The active goods cannot be modified to the SKU, but the title can be modified.
2. Q: If the product is recognized as cheating in SKU, where can I display reminders in the background? Can I appeal?
Answer: Violation-Search Cheat-SKU Cheat Section will prompt and appeal.
3. Question: Will the punishment be lifted immediately after the commodity information is correctly modified? How long will it take for the general exposure to recover?
Answer: After the correct appeal for the modification of commodity information is successful, the punishment will generally be lifted the next day and the exposure will gradually resume. Please refer to the result of the appeal.
4. Q: If you forget to modify it and don't file a complaint, how long is the punishment cycle?
Answer: If it has not been changed, the complaint has not been appealed and the appeal has not been successful, the punishment will continue.
5. Q: How to modify sku cheating?
Answer: If it is recognized as cheating in SKU, it is recommended to modify the scheme as follows:
Category misplacement means that the actual category of the commodity is inconsistent with the category selected by the published commodity. Click here to see more about category misplacement.
Publishing non-agreed goods refers to the seller's release or sale of products of brands without AliExpress license through AliExpress platform. To publish any brand product information on AliExpress platform, you need to click here for brand qualification application and review before publishing.
Publishing non-agreed goods includes but is not limited to the following specific circumstances:
1) The seller has not completed the trademark qualification application of Brand A, but avoids publishing and selling Brand A;
2) The seller only applied for brand A, and actually released or sold brands A and B or C;
3) The seller only applied for brand A, and actually released or sold brand B (it is also not allowed to be unlicensed under the 3C auto parts industry), such as:
Click to view the Rules and Implementation Rules for Publishing Non-Agreed Goods
Click here to view the 3C and Auto Parts Industry Commodity Release Rules
Click here to view the Announcement of Global AliExpress Commodity Violations
Comments
Post a Comment