Sort Rule Resolution

I. Principles of Search Sorting

The overall goal of AliExpress search is to help our buyers quickly find the goods they want and have a better procurement transaction experience, while the goal of the search ranking is to recommend the sellers with the best goods and service capabilities to our buyers first. Who can bring Give buyers the best shopping experience, and whose goods will be ranked high.

In the sorting process, we will always adhere to the principle of fairness, adopt the same standards for all sellers, give good sellers more exposure opportunities, and reduce the exposure opportunities of poor sellers or even have no exposure opportunities. We advocate fair competition among sellers and survival of the fittest, which can provide the best procurement experience for our buyers, make more buyers satisfied and willing to come to our platform to purchase, and ultimately promote the sound development of the market.

II. Introduction to Search Sorting Mechanism

There are many factors that affect the seller's search ranking, which can be simply summarized into the following five categories:
1. Product Information Description Quality
2. Relevance of goods to buyers' search needs
3. Transaction conversion capacity of commodities
4. Seller's service ability
5. Search for cheating

        Summarize in one sentence how the seller's products can rank high:
First of all, your goods should be truthfully described and the information is complete and accurate. Secondly, your goods are very relevant to the buyer's search or category browsing needs. On this basis, we will comprehensively consider the conversion ability of the product and the seller's past service performance. If the goods are well converted, the seller's service will be arranged. The order is high, but if there is a related search cheating, it will greatly affect the sorting of your goods or even have no chance to sort.

Next, let's introduce in detail the factors that affect the search ranking:

        (1) Quality of information description of commodities

        A true description of commodity information

This is the most basic requirement. What kind of goods do you sell? When describing the product, you must tell the buyer truthfully and accurately to help the buyer make a purchase decision quickly. Disputes caused by false descriptions will seriously affect your ranking and even the punishment of platform network regulations.

        The product description information should be as accurate and complete as possible.

The title, release category, attributes, pictures and detailed description of the product are very important for buyers to make rapid purchase decisions. Be sure to fill in accurately and in detail.
1. The title is a very critical factor in searching the above. Sellers must clearly describe the name, model and key features and characteristics of the product in the title, so as to help buyers clearly know what the goods you sell at a glance, so as to attract them to the details page for further viewing.
2. The selection of publishing categories must be accurate. Do not put your own products in unrelated categories. Not only is the buyer less likely to find it, but also the situation will be punished by the platform if the situation is serious.
3. The attributes of the goods must be filled in as complete and accurate as possible, because these attributes will help buyers quickly judge whether your product is the product they want.
The main picture of the product is an indispensable part of the product. Buyers prefer high-quality and multi-angle pictures taken in kind, because these can help them clearly understand your product and make a purchase decision.
4. The detailed description must be true and accurate. It is best to introduce the functions, energy points, quality and advantages of your product to the buyer with pictures and texts to help buyers understand them quickly. The physical shooting of product pictures and the beautiful, neat and generous page layout design will attract the attention of buyers and improve the chances of your product transactions.

        With high-quality picture display

We advocate that sellers can take physical photos of the goods they sell. When displaying, they can display them from multiple angles and key details. The pictures are clear and beautiful, which will help buyers quickly understand your products and make purchasing judgments.
We strictly prohibit the misappropriation of pictures from other sellers, because doing so will not only make buyers doubt your integrity, but also be severely punished by the platform. If your picture is stolen by other sellers, please contact the platform directly to complain. We have a special person responsible for accepting and severely punishing the seller who steals the picture.

        For details of picture theft complaint reporting, please click here.

        (2) Relevance between goods and buyers' search needs

Relevance is a very complex set of algorithms in search engine technology. Simply put, it is to judge the relevance of your products to the actual needs of buyers when searching keywords and browsing categories entered by buyers. The more relevant the products are, the higher the ranking.

When judging the relevance, we mainly consider the title of your product, and secondly consider the selection of publishing categories, the filling in of commodity attributes and the detailed description of your products.

        Here are a few suggestions to help you get more exposure opportunities:
1. The description of the title is the top priority. The true and accurate description of your goods conforms to the grammatical habits of overseas buyers. There are no typos or grammatical errors. Please do not describe them the same way. Buyers also have aesthetic fatigue.
2. Remember to avoid keyword stacking in the title. For example, keyword stacking such as "mp3, mp3 player, music mp3 player" cannot help you improve your ranking, but will be punished by search reduction.
3. False descriptions should not be avoided in the title. For example, the goods sold by the seller are MP3, but in order to obtain more exposure, fill in a description similar to the word "MP4/MP5" in the title. We have algorithms to monitor such cheating goods. At the same time, false descriptions will also affect the conversion of your goods, which is not worth it. Lost.
4. The selection of product release categories must be accurate. The correct category selection helps buyers quickly locate your products through category browsing or category screening. The wrong placement category will affect the exposure opportunity and may be punished by the platform.
5. The filling in of commodity attributes is complete and accurate, and the detailed description is true and accurate, which helps buyers quickly locate your products through keyword search and attribute filtering.

        (3) Trading conversion ability of commodities

We value the transaction conversion ability of goods. A commodity that meets the needs of overseas buyers, has reasonable price/freight settings and guaranteed after-sales service is what buyers want. We will comprehensively observe the number of exposures of a commodity and the number of transactions eventually led to measure the transaction conversion ability of a commodity. High conversion means that buyers have high demand and market competitive advantages, so that they will be ranked high. Goods with low conversion will be ranked backwards or even without exposure opportunities, and will be gradually eliminated by the market.

The cumulative transaction and praise of a commodity can help buyers make purchase decisions quickly and will be ranked high. If a buyer's evaluation of a product is not good, it will seriously affect the ranking of the product.

        (4) Seller's service ability

In addition to the quality of the goods themselves, the seller's service ability is the most direct factor affecting the buyer's procurement experience. We expect the seller and the platform to work together to provide the best service to our buyers.

In terms of search ranking, we attach great importance to the seller's service ability. Sellers who can provide high-quality services will rank high. Sellers with poor service ability and serious buyer complaints will be punished by serious lower rankings or even not participating in the ranking. At the same time, they may also be punished by the platform's network regulations.

We will focus on the seller's performance in the following aspects:

        **Seller's service responsiveness
Included in the response ability of TradeManager and Contact Now emails, reasonably maintaining Wangwang online, and timely answering buyers' inquiries will help improve sellers' ratings in service response ability.

        **Order Exeration
If the seller publishes the goods for sale and promises the delivery time, he should fulfill the promise to the buyer. After the buyer pays, we expect the seller to deliver the goods in time. The act of hanging empty goods and buying without selling will have a serious impact on the buyer's experience, and will also seriously affect the ranking of all the seller's goods. If the seller has serious circumstances, all the goods will not participate in the ranking. Of course, in the process, we will exclude the cancellation of orders that are not responsible for the seller. In addition, if the false delivery is carried out to avoid auctions but not to sell, it will be regarded as fraud and will be punished more severely.

        **Order disputes, refunds
When releasing the goods for sale, sellers should truthfully describe their products, introduce their goods to the buyer truthfully and accurately, ensure the quality of the goods, and avoid disputes and refunds after the buyer receives the goods. If the buyer is not satisfied, he should actively communicate and negotiate with the buyer in advance to avoid disputes, especially to avoid disputes rising to situations that require platform intervention to deal with them. We will encourage sellers with few disputes. Sellers with serious disputes will be punished by serious search rankings or even not participating in the rankings. Of course, we will also exclude disputes and refunds caused by non-seller responsibilities.

        **Seller's DSR rating
The seller's DSR score directly represents the buyer's evaluation of the goods and seller's service ability after the transaction, and is the most direct embodiment of the buyer's satisfaction. Please cherish the buyer's evaluation. We will give priority to recommending products and sellers with high DSR scores, give more exposure opportunities and promotion resources, and impose large ranking backwards or even penalties for not participating in the ranking of sellers with low DSR scores.

In terms of order execution, dispute refund and other dimensions, we will observe the overall performance of individual goods and sellers at the same time. The poor performance of individual goods affects the ranking of individual goods. The poor performance of sellers will affect the ranking of all goods sold by the seller. Regarding the performance of the seller's service ability, the seller pays attention to the performance of the seller's daily service level in the background.

        (V) Search for cheating
For the situation of search cheating, cheating exposure opportunities and ranking high, the platform will gradually improve and increase the cleaning and crackdown in the future, and also provide sellers with a fair competition environment to ensure the search experience of our buyers. At this point, the platform has a clear direction, firm confidence and no soft handling. Please join the sellers and the platform to maintain a fair and orderly market environment.
For the search for cheating behavior, we will carry out daily monitoring and processing, and clean up the cheating goods in time. The means of handling include the low ranking of the goods, the non-participation of the product in the ranking or the concealment of the product. For sellers who cheating is serious or repeatedly committing, the overall ranking of the store will be carried out for a period of time. Penalties for low-ranking or not participating in rankings, especially serious, will even close the account and clear it.

Common search cheating behaviors are as follows:
(The following is just a brief list of cheating and simple explanations. Some cheating behaviors have begun to be dealt with. For details, please refer to the corresponding network regulations or announcements)

        1. Random release of Black Five products

Order links, freight compensation links, gifts, deposits, new product trailers and other goods exist on the website as special goods, but are not placed in the designated special publishing category as required.

        2. Repeated shopping fraud exposed

The seller maliciously publishes the same item as multiple products for sale.

Click to view [Analysis of AliExpress Repeated Shopping Rules]

        3. Repeatedly open a small account to rush to expose

The seller maliciously registered multiple accounts to publish the same goods for sale.

        4. Commodity title, keyword abuse

Set up brand names and description terms that are not related to the product itself in the title, keywords, brief description, detailed description, etc. of the product to attract more buyers' attention or mislead buyers to browse their own products.

        5. Random distribution of product release categories

Publishing goods in inappropriate categories or setting wrong attributes will affect the accuracy of the website's product category list and attribute filtering, which in turn affects the buyer's search and procurement experience.

        6. Ultra-low price fraud of goods exposed

When the seller publishes goods with a large deviation from the normal value of the goods, it attracts the attention of the buyer and defrauds exposure when defaulting and price ranking.

        7. Commodity price and freight upside down

The seller publishes the goods at an ultra-low price, and at the same time raises the freight price to attract buyers' attention and defraud exposure.

        8. Publish advertising goods

For the purpose of promoting stores or other goods, publish products with an advertising nature to attract buyers, but do not carry out real sales.

        9. Commodity sales hype

With the purpose of increasing the cumulative sales volume of goods, we use the method of selling low-value goods first, then reselling high-value goods and false transactions to increase the cumulative sales of goods and mislead buyers.

        10. Seller credit hype

Credit evaluation is not based on the real transaction experience, but mainly to make or receive evaluations to improve the reputation of members.

        Here I would like to remind sellers not to try cheating to improve exposure and ranking with a fluke mentality, and do not imitate the cheating behaviors already existed by other sellers. Honest management and long-term development are the fundamental. At present, the platform is not unable to identify these search cheating behaviors, but is only cleaning up and cracking down step by step, and will trace and clean up historical cheating up. It is hoped that sellers who cheat will stop illegal operations and spontaneously clean up relevant goods.

For the specific definition of cheating, please refer to the relevant network regulations:

[Search Cheating Rules and Case Analysis]

III. Common means of search and punishment regulation

The means of search and punishment control act on the seller's single goods or all the seller's goods. According to the severity of the violation, there are also differences in strength, mainly the following three means:

        ** Search for power reduction and ranking low:

For a certain period of time, the ranking of a single product or all the seller's goods has decreased significantly compared with before, and even all of them only appear at the end of any keyword search results.

        ** Search masking, not participating in the ranking:

All items of a single item or a seller do not appear in the search results for a certain period of time.

        **Search filtering, product hiding:

When the buyer searches, the corresponding goods will not be displayed by default. Click the special link to display.

IV. Future direction of AliExpress search sorting

Aliexpress's ranking algorithm has been optimized. Its purpose is to make truly honest sellers have more rewards and buyers have a better experience. I believe it is consistent with most sellers on this point.

In the future, we will still put the buyer's search experience first, pay more attention to the quality of goods and the ability of sellers' services, and strive to make buyers on the platform recognize more and more good goods, and good sellers develop better on the platform.

With the development of the whole search, we will also adhere to the principles of fairness, justice and openness to communicate with sellers in a timely manner. Maybe some places may not be able to achieve absolute fairness for the time being due to technical reasons, but as long as you operate in good faith and serve buyers wholeheartedly, there will definitely be good returns.

If the whole search user experience is good and there are more buyers, the seller's business will be better. If it's all junk goods, cheaters and sellers, there will be fewer and fewer searchers, and the seller's life will become more and more sad. The final impact is still on the seller himself.

I hope that in the process of search development, with the full support of all sellers, Aliexpress's search is getting better and better, the buyer's experience is getting better and better, and everyone's business will also be better!

For frequently asked questions about search ranking, please refer to [Frequently Asked Questions about AliExpress Product Search Ranking]

Links:
Search for cheating reports
AliExpress Rules Channel