The Spring Thunder Plan aims to help all small and medium-sized enterprises in China go to sea. It is a long-term support project that will continue to upgrade in the future. This AliExpress has launched six worry-free measures to help merchants go to sea worry-free in terms of entry costs, marketing flow, training empowerment, logistics guarantee, capital and finance, etc. Please continue to pay attention to the platform. In-station letters and announcements;
This article will continuously update the content and frequently asked questions that merchants care about, which merchants can collect and save.
Six worry-free initiatives:
I. Worry-free occupancy: merchants can enjoy 0 cost ultra-fast occupancy. You can apply for most of the business category permissions without additional qualifications, with a low threshold and a wide range of choices. Taoist merchants can enjoy green channels to settle in, and national tides go to sea, which is a must-have for cross-border.
II. Worry-free customer acquisition: merchants can enjoy 1.5 million window resource search traffic support throughout the year; AliExpress will also launch a paid advertising subsidy program; thousands of overseas Internet celebrities and billion-level fan resources will be opened to open free live broadcast permissions for qualified merchants.
III. Worry-free marketing: From April to June, AliExpress will launch 4 platform-level large-scale events and nearly 100 small and medium-sized activities to provide global marketing support for merchants and create new opportunities for future market traffic.
IV. Worry-free empowerment: AliExpress's official business tools and software are provided free of charge, and the platform is free of diagnosis; more than 150 online and offline professional trainings are free; new merchants are equipped with growth sophomores to help grow rapidly.
V. Worry-free Finance: AliExpress, together with Alipay and domestic cooperative banks, upgraded foreign exchange settlement services in early May, provided a competitive market exchange rate, and quickly arrived in the account. In June, the "low interest rate and high amount" mortgage-free credit loan service was launched. The interest rate of merchants' financial loans was as low as 55% to 15%, and the maximum credit limit was as high as 5 million yuan. Make every effort to reduce the turnover of merchants' funds.
VI. Worry-free logistics: Sellcom upgrades worry-free logistics service lines and capacity guarantee, and provides subsidies and support for eligible overseas warehouse merchants in the later stage. Ensure that merchants can operate at ease on the AliExpress platform and help merchants minimize the impact of force majeure.
Common FAQs:
I. Worry-free entry
1. What does 0 cost mean?
Answer: At present, the platform does not need the merchant to pay the annual fee, but only needs to freeze a deposit in the merchant's Alipay. If the merchant does not have serious violations in the process of operation, when the merchant withdraws from the business, the deposit will be unfrozen directly in the merchant Alipay. Specific policy reference, [Click to view]
2. How to distinguish whether additional qualifications are required and what additional qualifications are required?
Answer: Most business categories of the platform do not need to provide additional qualification materials, and can be used by application. Only some categories with high security and stability requirements need to submit this material for application. The business scope that needs to be provided is [click to view]; additional qualification materials are provided, [click to view]
3. How to operate Taoist merchants to enjoy green channel entry?
Answer: You can use Taobao/Tmall account to quickly log in to avoid the registration process, and realize one-click synchronization of Taobao/Tmall store opening subjects to quickly enter, [Click to enter]
II. Worry-free customer acquisition
1. What conditions do merchants meet to get window resource support?
Answer: How to get window resource support, [click here] to view (please continue to pay attention to the rule update)
2. What is the specific rhythm of 1.5 million in the whole year?
Answer: It is estimated that more than 100,000 window resources will be distributed every month. For details, please refer to the window rules [Click here] to view
3. What exactly does live broadcast refer to if it meets the qualification?
Answer: Qualification requirements for live broadcast, [click here] to view
4. Where can Internet celebrities connect? How to operate it exactly?
Answer: Internet celebrity docking and operation methods, [click here] to view
5. What exactly does the paid advertising subsidy plan refer to?
Answer: Please pay attention to the relevant announcements and activity centers of the follow-up through train.
III. Worry-free marketing
1. What are the four platform-level large-scale activities?
Answer: April Youth Trend Festival (End), May Labor Day (Investment Investment Is Over), May Fashion Festival (Investment Promotion), June Promotion (please Stay Tuned)
2. When will investment start?
Answer: The "May Fashion Festival" is currently attracting investment. You can log in to the background and sign up at the marketing activities-platform activities office. The June promotion is currently under planning. Please pay attention to the follow-up platform notification.
3. When will the activity be launched?
Answer: April Youth Trend Festival (concluded), Labor Day May (2020-04-27 00:00:00 U.S. time to 2020-05-01 23:59:59), May Fashion Festival (2020-05-18 00:00:00 to 2020-U.S. 23:59:59 EST ON MAY 22, 2020, JUNE PROMOTION (PLEASE PAY ATTENTION TO THE FOLLOW-UP NOTICE).
4. What is global marketing support?
Answer: The platform opens up the in-station and out-of-station marketing and detonates global traffic.
5. What specific traffic support will there be?
Answer: During the activity, the platform will introduce a large amount of traffic from the outside.
6. What is a small and medium-sized activity? How to define it?
Answer: In addition to the above-mentioned platform-level large-scale events, other marketing activities.
IV. Worry-free empowerment
1. AliExpress official business tool software is provided free of charge. What exactly does it mean?
Answer: AliExpress provides full-link solutions for merchants to operate across borders, including occupancy, commodity digitization, basic operation, internal and external drainage, user acceptance, regular customer conversion, refined operation, brand building, etc. For details, you can log in to the merchant's background or enter the "Artifact Pavilion - Tool Collection" to view, [Click here to learn more ]
2. What is the specific content of the platform's free diagnosis?
Answer: The specific content of the platform's disclaimer diagnosis, [click here] to view
3. Where to check the free professional training online? How to contact offline? Distribution of offline cultivation areas?
Answer: For online courses, please check at AliExpress University. Offline, you can contact local institutions. For the specific list of institutions, please check at AliExpress University. Offline cultivation will be carried out in Hangzhou, Shenzhen and Guangzhou.
4. Cultivate scheduling and content?
Answer: There are 12 online games per month, and offline adjustments will be adjusted in real time according to the development of the epidemic. Please continue to pay attention to AliExpress University's "announcement". The content covers store traffic, logistics, marketing, social networking, vision and other operation sectors.
5. Who exactly refers to the growth second child in the new business stage?
Answer: After new merchants enter the platform, they will receive a series of growth task prompts in the background of the merchant. Following the task to complete the challenge will accelerate the landing and sales of new merchants on the platform. Within March, new merchants with sales exceeding zero sales can take the initiative to sign up for the online Popeyes learning camp. AliExpress's official sophomore and the head teacher of the external incubator will jointly organize a month-long novice training in the group to empower new merchants to further stabilize sales. Introduction and registration link of online " Popeye" learning camp: [Click to enter the registration] (Official organizations do not charge any fees)
V. Worry-free finance
1. The interest rate of merchants entering the loan is as low as 5.5-15% off. What is the interest rate? What conditions are required?
Answer: For relevant interest rates and conditions, [click here] for reference. If you have other concerns, you can call the online commercial loan number 95188-3.
2. Where exactly does the loan operate?
Answer: For specific operations, please [click here] for reference
VI. Worry-free logistics
1. Provide subsidy support to eligible overseas warehouse merchants, what specific conditions do you need to meet?
Answer: At present, overseas warehouse merchant subsidies have been applied for, and the specific subsidy standard conditions will be notified to the merchant later. Please pay attention to the follow-up platform announcement, in-station letter and other information notices.
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