AliExpress Merchant Gold and Silver Medal Framework Rules
Update time: September 2, 2021
AliExpress platform has always been committed to helping China's high-quality sellers go abroad across borders, helping sellers expand overseas markets, improving their independent operation capabilities, and helping high-quality sellers realize the global cargo communication!
In order to better invest in the cultivation and development of resources in the recruitment, access and growth of sellers, the platform will assess and grant gold and silver medals, provide corresponding guidance, supervision and resource support, select and be committed to providing consumers with excellent goods and high-quality services, operate in good faith and have a leading position in the industry, and serve as its affiliated industries. Businesses with an industry example and positive influence, among which the screening rules and benefits are as follows:
I. Rules for selecting gold medal merchants:
1. Gold medal rights and interests
1) Exclusive docking: Exclusive docking of platform business personnel, providing guidance and support for the whole region of store operation, including but not limited to development strategy and goods planning guidance, VIP channel problem solving;
2) Growth and cultivation: you can get VIP offline co-creation courses and directional operation method guidance;
3) Traffic support: have the opportunity to obtain official store search direct access and window reward rights and interests; monthly transaction contribution is leading the industry, and the service score is greater than or equal to good, and have the opportunity to get platform window incentives. For more details, it is recommended that merchants pay attention to follow-up platform notices and announcement information; for more search window rules, please refer to the link.
4) Marketing activities: Under the premise of meeting the basic threshold requirements and minds of major promotional venues and channels, gold medal stores and commodities are preferred to be selected/displayed/recommend, and can participate in the platform's exclusive gold medal marketing activities;
5) Channel activities: You can participate in channel-themed activities set up only for gold medal merchants and obtain special resource promotion and exposure rights and interests. Channel activities include but are not limited to: Flash Deals, New Product Hall, Good Goods, National Pavilion, Member Activities, Trial Channel, Gold Coin Exchange, Featured Brands, Feed, People.
6) Alliance/through train: have the opportunity to get the priority selection of alliance marketing gameplay/exclusive position priority display/channel promotion priority recommendation/alliance digital operation priority use/second promotion guidance; at the same time, the opportunity to get exclusive discounts and discounts/second-oriented guidance and maintenance of through trains and other rights and interests;
7) Priority trial of store products and tools.
8) Financial interests:
1 You can get the special support policy for promoting early lending, and the exclusive quota support for early lending promotion.
2 Have the opportunity to enjoy the credit loan of the online merchant bank (from 6.3% annualized interest rate) and its interest-free discount;
2. Basic access conditions
Gold medal merchants must ensure that the following conditions are met, and if there is any non-conformity, they will not be able to enjoy the rights and interests mentioned in paragraph 1 of this article:
2.1 Sellers shall abide by national laws, regulations, policies and AliExpress rules. They shall not be suspected of harming the legitimate rights and interests of consumers, AliExpress and any third parties, or engage in any suspected violation of relevant laws and regulations. If the AliExpress platform finds or reasonably suspects that the seller has violated the circumstances, it shall have the right to decide at its own discretion. It is determined to implement permission for illegal merchants. The above types of violations include, but are not limited to:
1) Serious infringement of intellectual property rights twice or more;
2) Individual intellectual property violations of 18 points and above;
3) It is prohibited to restrict sales of 18 points or more;
4) Total deduction of 24 points and above for transaction violations;
5) Violations of honest operation; fraud of consumers or any other acts that harm the rights and interests of consumers; acts of gaining platform protection policies or other rights and interests through cheating, fraud, etc.; acts that disrupt the business order of the AliExpress platform.
6) Other violations of AliExpress platform rules.
2.2 The seller has a transaction record on the AliExpress platform for nearly 90 days and meets at least the following conditions:
1) The type of brand store requires that it be a non-ordinary store, which can be an official store, franchise store or specialty store;
2) The transaction scale is at the excellent level of the industry;
3) The level of comprehensive operational capability is "advanced" or "high potential";
4) Store DSR (commodity description/logistics service/seller service) is at the excellent level of its industry;
5) The dispute rate of the wrong version of the store is at the excellent level of the industry;
6) The store's praise rate is at the excellent level of its industry, and the service score is above;
7) The store Internet access rate and IM 24-hour response rate are at the excellent level of their industry;
8) Actively sign up for platform promotion activities, including but not limited to: 328 promotion, 618 promotion, Double Eleven promotion, Black Friday, winter clearance, etc.
9) Actively cooperate with platform investment, including but not limited to binding nailing, traffic investment (P4P, alliance, PPC, etc.)
10) Other conditions with industry attributes set by various industries, including but not limited to: store requirements (such as worry-free return service, beauty and health industry head picture short video coverage, number of mobile goods and fan growth in the jewelry industry, etc.), brand requirements, commodity requirements, supply chain operation requirements (overseas warehouse/cross-border X Rida/you Selection of positions, etc.).
II. Silver medal rules:
1. Silver medal rights and interests
1) Exclusive docking: have the opportunity to obtain the exclusive docking of platform business personnel, and provide guidance and support for the whole area of store operation, including but not limited to development strategy and goods planning guidance, VIP channel problem solving;
2) Growth and cultivation: the opportunity to obtain VIP offline co-creation courses and directional operation method guidance;
3) Traffic support: New silver merchants (good sellers in China) can get window reward support for 6 months; for more window search rules, please refer to the link: https://sell.aliexpress.com/en/__pc/FiebI7RXOL.htm ? spm=5261.8113681.0.0.325970faBfyVcY
4) Marketing activities: the opportunity to participate in the platform's exclusive gold and silver marketing activities;
5) Channel activities: have the opportunity to participate in channel-themed activities set up only for gold and silver merchants, and obtain the rights and interests of special resources promotion and exposure. Channel activities include but are not limited to: Flash Deals, new product hall, membership activities, trial, gold coin exchange, Feed, and people.
6) Alliance: have the opportunity to obtain the rights and interests of priority selection of alliance marketing gameplay/exclusive position priority display/channel promotion priority recommendation;
7) Priority trial of store products and tools.
8) Financial interests:
1 You can get the special support policy for promoting early lending, and the exclusive quota support for early lending promotion.
2 Have the opportunity to enjoy the credit loan of the online merchant bank (from 6.3% annualized interest rate) and its interest-free discount;
2. Basic access conditions
Silver merchants must ensure that the following conditions are met, and they will not be able to enjoy the rights and interests mentioned in paragraph 1 of this article if they do not meet:
2.1 Sellers shall abide by national laws, regulations, policies and AliExpress rules. They shall not be suspected of seriously harming the legitimate rights and interests of consumers, AliExpress and any third parties, or engage in any behavior suspected of violating relevant laws and regulations. If the AliExpress platform finds or reasonably suspects that the seller has violated the regulations, he shall have the right to exercise his own discretion. It is decided to implement permission for illegal merchants. The above types of violations include, but are not limited to:
1) Serious infringement of intellectual property rights twice or more;
2) Individual intellectual property violations of 18 points and above;
3) It is prohibited to restrict sales of 18 points or more;
4) Total deduction of 24 points and above for transaction violations;
5) Violations of honest operation; fraud of consumers or any other acts that harm the rights and interests of consumers; acts of gaining platform protection policies or other rights and interests through cheating, fraud, etc.; acts that disrupt the business order of the AliExpress platform.
6) Other violations of AliExpress platform rules.
2.2 The seller has a transaction record on the AliExpress platform for nearly 90 days and meets at least the following conditions:
1) The type of brand store requires that it be a non-ordinary store, which can be an official store, franchise store or specialty store;
2) The transaction scale is higher than the industry average;
3) The comprehensive operational capability level is "advanced" or "high potential" or "waist";
4) Commodity DSR (commodity description/logistics service/seller service) is higher than the industry average;
5) The dispute rate of store goods is lower than the industry average;
6) The praise rate of the store is higher than the industry average, and the service score is above;
7) The Internet access rate and IM 24-hour response rate are higher than the industry average;
8) Actively cooperate with platform investment, including but not limited to binding nails and traffic input (P4P, alliance, PPC, etc.)
9) Other conditions with industry attributes set by each industry, including but not limited to: store requirements (such as worry-free return service, headline short video coverage of the beauty and health industry, number of mobile goods and fan growth in the jewelry industry, etc.), brand requirements, commodity requirements, supply chain operation requirements (overseas warehouse/cross-border X daily delivery/preferred Warehouse, etc.).
III. Others:
1. Access/promotion mode and cycle of gold and silver merchants:
Gold merchants and silver merchants (except for good sellers in China) do not need to apply independently. The platforms in the months after the end of each natural quarter (January, April, July and October) will decide whether to be promoted according to the results of the merchant's business situation and the satisfaction of relevant access conditions.
1. Gold and silver identity card:
Merchants can log in to the homepage of AliExpress seller's official website "gsp.aliexpress.com" - my AliExpress inquiry; as shown in the figure below:
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