AliExpress's entry conditions

AliExpress's entry conditions, entry process, entry fees and platform advantages in 2020 

AliExpress is a cross-border e-commerce platform 

(http://bbs.eccang.com/articles/834)created by Alibaba to the overseas international market, similar to the overseas version of Taobao. AliExpress is aimed at overseas buyer customers. It conducts secured transactions through Alipay international accounts and uses international logistics transportation. It is the third largest English online shopping website in the world. 

AliExpress was established in 2010. Its customer buyer coverage has spread to more than 220 countries and regions, covering 30 categories such as clothing, 3C digital, home furnishings, jewelry, etc. 

I. Requirements for the entry of AliExpress platform 

• Sellers must have an enterprise Alipay account and complete enterprise certification on AliExpress through the enterprise Alipay account.
  
• The seller must own or act as an agent for a brand. According to the brand qualification, he can choose to operate an official brand store, specialty store or franchise store.
  
• The seller shall pay the annual fee/guaranty for technical services, and the annual fee/guaranty for major types of technical services varies. By the end of the natural year, high-quality stores with good service quality and growing business scale will have the opportunity to receive annual fee refund rewards.
  

II. Entry process of AliExpress platform 

• Open an account: register a seller account with the identity of the enterprise
  
• Submit entry information: product list, category qualification, trademark qualification
  
• Pay annual fee/guarantee
  
• Improve store information
  
• The entry is basically completed, and the store operation is opened.
  

III. Entry fee of AliExpress platform 

When entering the platform, you should pay the corresponding annual fee/guarantee according to the selected business category. 

(PS: At present, a store can only choose one business scope, that is, a major business category, and the deposit is charged for that business category.) 

4. What are the advantages of AliExpress platform? 

AliExpress is China's largest export B2C e-commerce platform and the preferred platform for brands to go abroad. It has been 9 years since the platform was established in 2010. It has developed rapidly and is becoming more mature. The site supports 18 languages, covering 230 countries and regions around the world. The main trading markets are Russia, the United States, the West, Pakistan, France and other countries. 22 industries include daily consumption categories. Commodities are very popular with 

overseas consumers, and the number of overseas transaction buyers has exceeded 150 million. At the same time, AliExpress App has installed more than 600 million overseas, making it shortlisted for the top 10 of the global application list. 

• During the epidemic, the platform launched the "six guarantees" to work with merchants to fight the epidemic.
  

1. Full link rule guarantee 

• For orders (domestic merchants) that have been successfully paid before 23:59:59 on February 10, Beijing time and are still in the pending delivery state, due to non-sale due to delivery problems, the dispute rate of non-received goods by online delivery NR, and related penalties related to DSR scores, the platform will be exempted (that is, not included in the assessment).
  
• If the above-mentioned order-related disputes require third-party evidence, the evidence time will also be extended to February 12, Beijing time, so as to give merchants sufficient processing time.
  
• Merchants who sign up for marketing activities before the holiday but are unable to perform at this stage are allowed to withdraw and be exempted from liability.
  

2. Logistics guarantee 

• In the face of the peak delivery brought about by the resumption of work, AliExpress has cooperated with Cainiao to lock in resources for the collection and trunk transportation of the first warehouse to ensure that the collection personnel and trunk resources are sufficient, and ensure that parcels are sent within the promised time limit.
  
• AliExpress and Cainiao will strengthen the monitoring of the delivery of packages at the end of the destination country to ensure that they are delivered within the time limit. If the end delivery exceeds, compensation will be made in accordance with the existing rules.
  

3. Worry-free return guarantee 

The eight countries covered by the Worry-free Free Return Guarantee Scheme from February 10 to March 10 (Russsia, the United States, Canada, Australia, the United Kingdom, France, Germany and the West) further reduced the service fee from the original preferential rate of 1.3% to 0.8% (the fee is deducted after delivery to help merchants reduce after-sales costs during special periods and make More consumers reduce their buying concerns.) 

4. Financial loan guarantee 

• For merchants who have been admitted and signed before February 3, 2020, Beijing time, the platform and online merchant banks provide comprehensive advance lending services, and will not reduce the loan amount due to non-delivery and other reasons to alleviate the capital turnover problem of merchants in special periods.
  
• For merchants who are admitted from February 3 to February 29, 2020 Beijing time and newly apply for the use of online merchant loans, online merchant banks provide a 10% discount on loan interest to reduce the burden on merchants.
  

5. Traffic promotion guarantee 

• Through Train will provide merchants with a promotion cost subsidy of up to 30% from February 3 to 16, U.S. time. The specific rules can be viewed in the background of the through train.
  
• The Alliance plans to speak together through the global Top Channel to improve the correct awareness of overseas buyers. From February 6 to March 31, 2020, U.S. time, tens of millions of subsidy cards will be placed at the mainstream entrance of overseas buyers to ensure merchant traffic and overcome the epidemic with alliance merchants.
  

6. Merchant service and empowerment guarantee 

• The platform IM tool (buyer session) is urgently expanded to allow more merchants to use messages to reach products in batches, and improve the efficiency of communication between merchants and consumers. At the same time, it is expected that the self-service card function will be launched urgently around February 5, Beijing time, improving the automatic reply ability and opening up to all merchants.
  
• The platform continues to collect and select epidemic-related details templates and multilingual communication skills for merchants for sellers' reference and improve buyers' services and epidemic response capabilities.
  
• Upgrade the consulting service capabilities of full-link merchants, track and aggregate the latest international, domestic and industry policies and news, and give an interpretation of the impact of key policies such as AliExpress platform-side trade and logistics.
  

Yicang cross-border e-commerce ERP (https://www.eccang.com/erp.html)has docked with the AliExpress platform, and Yicang ERP has docked with nearly 50 platforms, including order management, product management, procurement management, warehousing and logistics management, customer service management, financial management, data reports and other functions. It has accurate data reports and supports multi-warehousing and multi-platform operations.