I. AliExpress platform entry requirements
1. The seller must have an enterprise Alipay account and complete enterprise authentication at AliExpress through the enterprise Alipay account.
2. The seller must own or act as an agent for a brand operation. According to the brand qualification, he can choose to operate an official brand store, specialty store or franchise store.
3. Sellers must pay the annual fee/deposit for technical services, which varies from category to type of operation. By the end of the natural year, high-quality stores with good service quality and continuous growth of business scale will have the opportunity to receive the reward of annual fee refund.
II. AliExpress platform entry process
1. Open an account: use enterprise identity to register a seller account
2. Submit entry materials: product list, category qualification, trademark qualification
3. Pay an annual fee/deposit
4. Improve store information
5. Entry is basically completed, and the store is opened for operation.
III. AliExpress platform occupancy fee
When entering the platform, you should pay the corresponding annual fee/deposit according to the selected business category.
(PS: At present, a store can only choose one business scope, that is, one business category, and the deposit also charges the fees of this business category.)
IV. What are the advantages of AliExpress platform?
AliExpress, as China's largest export B2C e-commerce platform, is the preferred platform for brands to go abroad. Nine years after the establishment of the platform in 2010, it has developed rapidly and become increasingly mature. The site supports 18 languages and covers 230 countries and regions around the world. The main trading markets are Russia, the United States, Spain, Pakistan, France and other countries. 22 industries include daily consumption categories, and goods are very popular with overseas consumers, with the number of overseas transaction buyers exceeding 150 million. At the same time, AliExpress App has more than 600 million installed overseas and is shortlisted for TOP 10 on the global application list.
V. During the epidemic, the platform launched the "six guarantees" to work with merchants to overcome the epidemic
1. Full link rule guarantee
1. The platform will exempt (domestic merchants) orders that have been successfully paid before 23:59 on February 10 and are still in the state of delivery due to delivery problems, the dispute rate of online delivery NR not receiving goods, and DSR scoring related penalties will be exempted (that is, not included in the assessment).
2. If disputes related to the above orders require third-party evidence, the proof time will also be extended to February 12 Beijing time at the same time, so as to give the merchant sufficient processing time.
3. Merchants who sign up for marketing activities before the festival but are unable to perform at this stage are allowed to withdraw and exempt from liability.
2. Logistics support
1. Facing the peak delivery brought about by the resumption of work, AliExpress has cooperated with rookies to lock in the first-way warehouse collection and trunk transportation resources to ensure that the collection personnel and trunk line resources are sufficient, and that packages are issued within the promised time limit.
2. AliExpress and Cainiao will strengthen the monitoring of the distribution of parcels at the end of the destination country to ensure proper delivery within the time limit; if the end of delivery time limit, compensation will be made in accordance with existing rules.
3. Worry-free return protection
Worry-free Free Return Guarantee Program covers eight countries (Russia, the United States, Canada, Australia, the United Kingdom, France, Germany, West) from February 10 to March 10th, U.S. time to further reduced the service fee from the original preferential rate of 1.3% (the fee is deducted after delivery to help merchants reduce after-sales costs during special periods, so that More consumers reduce purchase concerns.)
4. Financial loan guarantee
1. For merchants who have entered and signed contracts before February 3, 2020, Beijing time, the platform and MYbank provide full loan services, and will not reduce the loan amount due to non-delivery and other reasons, so as to alleviate the capital turnover problem of merchants in special periods.
2. For merchants who enter from February 3 to February 29, 2020, Beijing time and apply for the use of online merchant loans, MYbank provides a 10% discount on loan interest to reduce the burden on merchants.
5. Traffic promotion guarantee
1. The through train will provide merchants with up to 30% promotion expenditure subsidies from February 3 to 16 US time. The detailed rules can be viewed in the background of the through train.
2. The alliance plans to speak together through global Top channels to improve the correct understanding of overseas buyers. From February 6 to March 31, 2020, US Western time, tens of millions of subsidy cards will be available for overseas buyers to ensure merchant traffic and overcome the epidemic with alliance merchants.
6. Merchant service and empowerment protection
1. The platform IM tool (buyer session) is urgently expanded, allowing more merchants to use messages to reach products in batches, and improving the communication efficiency between merchants and consumers. At the same time, it is expected that the self-service card function will be launched urgently around February 5, Beijing time to improve the automatic response ability and open up full range of merchants.
2. The platform continues to collect and select epidemic-related details templates and multilingual communication skills for merchants to provide sellers' reference, improve buyer services and epidemic response capabilities.
3. Upgrade the consulting service capabilities of full-link merchants, track and aggregate the latest international and domestic and industry policies and news, and give an interpretation of the impact of key policies such as AliExpress platform-side trade and logistics.
Yicang has docked with AliExpress platform. Yicang ERP has docked nearly 50 platforms, including order management, product management, procurement management, warehousing logistics management, customer service management, financial management, data reporting and other functions. It has accurate data reports and supports multi-warehouse and multi-platform operations.
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