Merchant Operating Capability Upgrade Notice

• Dear seller friends:

  After many consumer behaviors and surveys, it is found that the comprehensive capabilities of merchants and stores, especially in terms of product description and evaluation, communication efficiency, dispute resolution efficiency and attitude, have a crucial impact on buyers' purchasing decisions. Since its launch in 2018, the store operation capability grade products of merchants have attracted widespread attention from merchants; in order to better adapt to the platform's business strategy direction, this time, the "comprehensive store operation capability" and "service points" have been merged, and combined with the overseas users in the new era. To meet the needs, upgrade the caliber of business capability data indicators.

  
  

  1. The upgrade points of this indicator are as follows:

  We have upgraded the core operational capabilities that affect consumer experience into 7 major capability modules, including: service capabilities, commodity capabilities, traffic channel capabilities, traffic acceptance capabilities, logistics capabilities, customer operation capabilities, and growth scale. According to the influence of consumer behavior, give certain indicators to empower you to better help you understand the ranking of your business in the same industry and help your store to operate better. The updated indicators are as follows:

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• 2. Interpretation of the page

  2.1 Homepage Interpretation

  Path: You can enter the AliExpress seller background and click "Store" - "Store Performance" - "Operating Ability Score"

  
  

  Capability module: Merchant management capabilities are divided into 7 modules, including: service capabilities, commodity capabilities, traffic channel capabilities, traffic acceptance capabilities, logistics capabilities, customer operation capabilities, and growth scale. Merchants can view the scores and indicators of the corresponding modules in the page switching. ;

  
  

  Assessment scope: Stores have traded orders greater than or equal to 30 orders in the past 90 days, and the above results will be included in the assessment scope, and less than 30 orders will not be assessed. The sub-items are divided into excellent, good, pass and fail. The comparison and assessment of the same level in the same industry is the second-level business category of sellers.

  
  

  Assessment time: The assessment of the comprehensive ability level of the store is updated on a daily basis; among the 7 major ability items, "service ability" will be based on the health assessment of the business's basic service operation, and the monthly "service score" can be viewed. Monthly update time: the fifth at the beginning of the month before the working day;

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• 2.2 Description of "Service Capability"

  Follow the principle of assessment order volume (90-day order volume is greater than or equal to 30 orders), monthly service points are evaluated once a month, calculated according to the service points of the current month, and the sellers are divided into excellent, good, qualified and unqualified according to the calculation results. , the update time is before the 5th working day at the beginning of each month; the daily service score is the latest based on the service score of yesterday; (*The following data is for reference only, not real data)

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• 2.3 Description of other ability items

  Follow the principle of assessment order volume (90-day order volume is greater than or equal to 30 orders), the daily dimension ability score is obtained according to the latest, and specific index items can be clicked on the "small question mark" after the index; (* The following data is for reference only, not real data)

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• 3. FAQ

  Q: What is the time for the assessment of comprehensive business-level management capabilities?

  A: The change time for the assessment of the comprehensive ability level of the store is: before the 5th working day at the beginning of each month; among the 7 major ability items, the "service ability" will apply the health assessment and evaluation of the business's basic service operation, and you can view the monthly "service score". Monthly update time: before the 5th working day of the beginning of the month; other capability items, such as "commodity capability, traffic channel capability, traffic acceptance capability, logistics capability, customer operation capability, and growth scale" are used to evaluate the business capability of merchants, showing the daily dimension Ability to diagnose;

  
  

  Q: How will the Business Capability Score affect me?

  A: The upgrade of the business capabilities of the merchants is to upgrade the caliber of the data indicators of the merchants' capabilities based on the needs of overseas users in the new era. The comprehensive ability of merchants and stores, especially in terms of product description and evaluation, communication efficiency, dispute resolution efficiency and attitude, etc., has a crucial impact on buyers' purchasing decisions. It is recommended that you make targeted improvements based on store data, and your comprehensive ability is comparable to that of your peers. Comparison of merchants to help you manage your store better;

  
  

  It needs to be reminded that this time, the focus is on the upgrade of service capability items, which will be redefined according to business scenarios. In the future, it will be used as an important comprehensive measurement indicator for basic service operations of merchants, and it will be included in scenarios such as marketing access.