Dear sellers,
After many consumer behaviors and surveys, it is found that the comprehensive ability of merchants and stores, especially in terms of product description and evaluation, communication efficiency, dispute handling efficiency and attitude, has a crucial impact on buyers' purchase decisions. Since the launch of merchant store operation ability level products in 2018, it has attracted a lot of attention from merchants. In order to better adapt to the business strategy direction of the platform, this time, the "store comprehensive operation ability" and "service score" have been merged, and the needs of overseas users in the new era have been upgraded to the caliber of merchant capacity data indicators.
I. The upgrade points of this indicator are as follows:
We have upgraded the core business ability that affects the consumer experience to 7 capability modules, including: service ability, commodity ability, traffic channel ability, traffic acceptance ability, logistics ability, customer operation ability, and growth scale. According to the impact of consumer behavior, give certain indicators to empower you to better help you understand the ranking of merchants in the same industry of the same category, and help your store run better. This metric escalation is as follows:
II. Page Interpretation
2.1 Home Page Interpretation
Path: You can enter AliExpress seller background and click "Store" - "Store Performance" - "Business Ability Score"
Ability module: Merchant's business ability is divided into 7 modules, including: service ability, commodity ability, traffic channel ability, traffic acceptance ability, logistics ability, customer operation ability, growth scale. Merchants can view the corresponding module scores and indicators in page switching;
Assessment scope: If the transaction order of the store is greater than or equal to 30 in the past 90 days, the above results will be included in the assessment scope, and if the number is less than 30 orders, the assessment will not be assessed; the merchants will be ranked according to the second-level main earning category of the merchant, and each sub-item is divided into excellent, good, passing and failed, compared with the same level in the industry and The assessment is the seller's secondary business category.
Assessment time: The comprehensive ability level assessment of the store is updated every day; among the seven major capabilities, the "service ability" will be applied to the health assessment of the basic service operation of the merchant. You can view the monthly "service score". The monthly update time: before the 5th working day of the beginning of the month;
2.2 Description of Service Capability
Following the principle of assessment unit quantity (90-day unit quantity greater than or equal to 30 orders), the monthly dimension service score is evaluated once a month. According to the current month's service score, the sellers are divided into excellent, good, passing and failed sellers according to the calculation results. The update time is before the 5th working day of the beginning of each month; daily dimension service sub-rules According to the latest service score of yesterday; (*The following data is for reference only, not true)
2.3 Description of other competency items
Follow the principle of assessment unit quantity (90 days unit quantity greater than or equal to 30 orders), the daily dimension ability score is based on the latest, and the specific indicator items can be clicked on the "small question mark" after the indicator; (*The following data is for reference only, not real data)
III. FAQ
Q: What is the assessment time of comprehensive merchant-level business ability?
A: The change time of store comprehensive ability level assessment is: before the 5th working day of the beginning of each month; among the 7 major competencies, "service ability" will be applied to the health assessment of the merchant's basic service operation, you can view the monthly "service score", monthly update time: before the 5th working day of the beginning of the month; other ability items, such as "business" Product ability, flow channel ability, flow acceptance ability, logistics ability, customer operation ability, growth scale" is used to evaluate merchant business ability suggestions and display daily dimension ability diagnosis;
Q: What will the business ability score affect me?
A: This upgrade of merchant business ability is to combine the needs of overseas users in the new era to upgrade the caliber of merchant ability data indicators. The comprehensive ability of merchant stores, especially product description and evaluation, communication efficiency, dispute handling efficiency and attitude, has a crucial impact on buyers' purchase decisions. It is recommended that you make targeted improvements based on store data. The comprehensive ability is compared with peer merchants to help you better manage the store;
It should be reminded that this time, the focus is on upgrading the service ability item, and redefining it according to the business scenario. In the future, it is planned to be used as an important comprehensive measurement indicator of merchant basic service operation, and it will be included in marketing access and other scenarios. Sellers are requested to focus on improving
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