AliExpress Operation Notes - Use Through Train to Create Popular Styles
Image source: Tuchong Ideas
How to increase store sales after AliExpress opens? At this time, the promotion of AliExpress can be very helpful. As the saying goes, knowing yourself and knowing each other is a hundred battles. Let's learn about the advantages of AliExpress Express.
I. The role and value of through trains
1. What is a through train:
It is a product exposure channel. Sellers set keywords, display products for free, and get a large number of exposures.
It is a kind of click-per-paying advertisement, similar to Alibaba International Station's P4P and Amazon's CPC.
It is a store marketing tool that can quickly increase store exposure and traffic.
2. Display position:
(Image source: Screenshot of rain class)
II. The principle of through train deduction
1. When the product ranks last among the seller of the keyword, or the product is the only promotional product displayed under this keyword, the keyword is deducted as the reserve price of the keyword.
2. In other cases, keyword deduction = {(next seller's bid * next seller's promotion score) / your own promotion score} + 0.01 yuan
3. The deduction is not equal to the bid of promotional keywords. In most cases, the actual click deduction will be lower than the bid. ( Special circumstances - good words)
III. Application of various schemes of through train
1. Whole store housekeeper (whole store drainage)
Precautions for the whole store housekeeper
Pay attention to cost control: daily ceiling & interval bidding
Watch the data: Block or join key promotion programs
2. Intelligent Investment Treasure - Explosive Product Pass (Hot Boost)
Bid method
Daily Bid: Reserve Price
Bids before and after the big promotion: double the bid
3. Key Promotion Plan - Intelligent Promotion I (Measurement, Selection)
4. Key Promotion Plan - Key Promotion 1 (Create a Natural Ranking)
Bidding method of key promotion plans: find the relevant "core words" and "long tail words" and do key projects.
5. Low price for core words
Long-tailed words offer high prices - strive to enter the first three or first pages.
6. Recommendation of Lingxi - crowd and regional delivery
Recommended delivery methods for Lingxi, crowd-oriented delivery, similar store collections, age and gender labels, etc.
Application of crowd labels and national premiums
Crowd label
The crowd of our store: Focus on additional and purchased visitors
Competitive store crowd: focus on additional and collectible visitors
Data bank population
Customize the crowd
National premium: combined with population analysis
IV. How to use the through train to create a hit
1. Intelligent measurement (the "intelligent promotion" in the key plan)
Add 5-10 optimized new products to the intelligent test.
The budget is higher, and the single click deduction can be lower.
Observation data: high popularity and conversion of commodities; poor data elimination
After the test is completed: Get keyword data in case of future use.
2. Intelligent explosion (the "explosive product" in Zhitoubao)
Add the tested products to the popular product.
High budget, high click cost to push
3. Key promotion plan (raise the natural ranking of products under specific keywords)
Targeted keywords to create product rankings
You can make a "directed crowd label"
4. Assistance from other marketing tools
Affiliate Marketing: A "single product marketing plan" that imposes high commissions on the main recommendation
Associated marketing: Add the affiliated marketing module of the main promotion to the top of other popular models.
Matching package: Add the main promotion to other popular matching packages
Trial activity: After getting a 5-star photo review through the trial, you can drive.
Platform activities: FD, Russian League, gold coin channel, etc.
For more information about AliExpress store opening, please click here to consult.
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