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using data to operate aliexpress stores can often achieve the effect of doing more with less. but for novice sellers, data analysis is quite difficult. where do i get my store data? what can be done with this data? how to perform data analysis without data accumulation? 

ZHANG FENG, A FASTPASS TOP SELLER, WAS INTERVIEWED BY HUGO. 

what data does aliexpress provide for sellers?

aliexpress data provides sellers with rich and practical data, laying a qualitative foundation for sellers to operate stores in a data-based manner. according to zhang feng, aliexpress' data can be divided into four modules: real-time storm, business analysis, capability diagnosis, and business opportunity discovery; in addition, aliexpress's through train also provides sellers with good tools:selection tools, keyword tools, product quality diagnostics, rose assistants, and data reports on through trains. 

what can sellers do with the data and tools provided by aliexpress?

with the data and tools provided by aliexpress, sellers can do a lot of things, but the first and most important thing is to choose the product. 

the selection of products can be divided into two dimensions, the first is the store selection of new products; the second is the data operation to promote products, from the published products to select products that meet their own promotion needs; 

"products are the core of some stores, and operation is just the icing on the cake," zhang feng repeatedly stressed. 

zhang feng said that sellers should be fully prepared for data-based selection before starting to operate stores, which can basically be divided into the following steps: 

(1) through the data selection experts and search term analysis, find out the industry intelligence, analyze which products have a large market demand recently, which product buyers have high search popularity, and which categories of products are blue ocean products with a small number of products. 

(2) after the target category is circled through the data, the specific data of the category is analyzed, including the product data at the front of the platform, the sales volume and evaluation of the recent products of this category. this specific data can be obtained through software or manual form processing. 

(3) after the publication is completed, the next step is to specify the promotion plan to select the target product. according to the traffic demand, among the published products, select the drainage model that is suitable for increasing the traffic for the store, the profit model that can be used as a profit for the relative blue ocean products, the pre-explosion model that can be associated with the sharing of traffic, and so on. 

obtain data through third-party channels

in addition to the data provided in the aliexpress backend, the seller can also obtain off-site data through third-party data analysis websites; 

"FOR EXAMPLE, IF WE WANT TO ANALYZE THE OVERALL TRAFFIC DATA OF THE PLATFORM, WE CAN GO TO ALEXA AND SIMALAWEB. THROUGH THE DATA PROVIDED BY THESE PLATFORMS, IT IS POSSIBLE TO ANALYZE WHICH COUNTRIES OR WHICH TRAFFIC CHANNELS HAVE RECENTLY COME TO ALIEXPRESS THE MOST, SO THAT TARGETED PRODUCT SELECTION AND PROMOTION CAN BE CARRIED OUT. ZHANG FENG INTRODUCED. 

in addition, sellers can also use google's keyword tool and data provided by global opportunity insights and google trends to analyze country-specific keyword searches and find specific products pointed to by long-tail words, so as to purposefully and targeted drainage and selection; through some cross-borderinfluencersyou can also get the latest popular elements, filter out useful optimization information from the comments in the influencer posts, and sellers can also get the latest style information through online or offline suppliers. 

novices who have no data accumulation, how to use data to operate stores

for many novice sellers, the store is newly opened and there is no accumulation of data, so how to use the data to operate the store? 

zhang feng said that the first thing that is needed for new stores is traffic, that is, exposure. therefore, the first step for novice sellers is to use industry intelligence and selection experts to find the products with the greatest market demand. 

zhang feng suggested that novice sellers choose red sea products to operate, he believes that although red sea products are fiercely competitive, they have the highest search degree and are the most able to obtain traffic quickly. "of course, the quality of red sea products, especially online goods, may be uneven under the fierce competition, which requires us to do a good job."product inspectionto avoid disputes caused by product quality problems. ” 

after the product is selected, the search term is used to analyze and formulate the title of the product. zhang feng introduced: "after aliexpress cancels the keyword filling, the title is particularly important, and the title that can accurately reflect the advantages of the product is the easiest to increase the exposure of the product. only with exposure will our new store generate clicks and conversions.