Analysis and Punishment Rules for AliExpress Search Cheating Cases (Seconded to be Particularly Serious in the Punishment for Transaction Violations on AliExpress Platform)
In order to ensure the search experience of platform buyers and provide a level playing field for the majority of sellers, the platform will continue to strengthen its efforts to crack down on and clean up the behavior of cheating exposure opportunities and ranking high, that is, search cheating. For all kinds of search cheating, the platform will carry out daily monitoring and punish them according to this search cheating rules.
In order to ensure the search experience of platform buyers and provide a level playing field for the majority of sellers, the platform will continue to strengthen its efforts to crack down and clean up the behavior of cheating exposure opportunities and ranking high, that is, search cheating.
For all kinds of search cheating, the platform will carry out daily monitoring and punish them according to this search cheating rules.
I: Information Display - Promism of Commodities
1. Misplaced category
1.1. Definition
Category misplacement means that the actual category of the goods is inconsistent with the category selected for the published goods, such as 'cloth' placed in the "wedding dress" category; special transactions such as gifts/freight/price difference/VIP/dropshipping are not placed in other special categories.
Such errors may cause the front desk products of the website to be displayed under the wrong category, and the platform will be standardized and processed. Please check and modify the information of the misplaced products. Please fill in the category information correctly for new products.
1.2 Penalties for misplacement in category
The platform will take measures to adjust the search ranking, delete goods and remove goods from shelves. If a certain amount of goods that violate the search cheating rules accumulate to a certain amount, the platform will take measures to adjust the search ranking of all or some goods in the store (including illegal and non-violation goods); if the circumstances are serious, The platform will block all goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.
1.3 Examples of scenarios, including but not limited to the following types
1.3.1 Example of category misplacement 1
Example: Misplace underwear chest under the dress category
Example: Misplaced watch box under band category
1.3.2 Example of category misplacement 2: special checkout links such as postage/price difference/VIP
Special order links for specific customers and order link supplement, postage/price difference, refund, checkout special chain, coupons, customized goods, deposits, AE gift cards, gifts, mobile phone recharge, other, overseas warehousing, pre-sale products and other special auction links are not placed in the designated special release categories as required. .
Example: Put the replenishment/price link to Tools and other categories, non-Special Category special categories
2. Title description of violation
2.1 Definition
Title description violation refers to the abuse of title keywords, such as no clear product name in the title, stacking of title keywords, inconsistent title product name and actual, inconsistent title and category, title brand words inconsistent with actual, inconsistent number of title pieces and actual number of items that can be purchased, etc.
2.2 Title describes penalties for violations
The platform will take measures to adjust the search ranking, delete the goods, and remove the goods from the shelves for the illegal goods described in the title. If a certain amount of goods that violate the search cheating rules accumulate, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-violationary goods); the circumstances are strict. Seriously, the platform will block all the goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.
2.3 Examples of scenarios, including but not limited to the following types
2.3.1 Headline abuse
Keywords that do not match the actual sales of the product appear in the title, and keywords are abused.
For example, the product is actually a Hairpins hairpins, but the Headband hairband appears in the title.
2.3.2 Title stacking
Keywords are repeated multiple times in the item title description.
Example: The keyword shoe is repeatedly used in the title.
3. Attribute Misselected
3.1 Definitions
Attribute misselection means that although the published product is selected correctly, the selected attributes are inconsistent with the actual attributes of the product.
Such errors may cause the foreground products of the website to be displayed under the wrong attributes, and the platform will be standardized and processed. Please check the information of the misplaced product, modify it, and fill in the attribute information correctly in the newly released product.
3.2 Penalties for misselecting attributes
The platform will take measures to adjust the search ranking, delete goods and remove goods from shelves for goods with misselected attributes. If a certain amount of goods that violate the search cheating rules accumulate to a certain amount, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-violationary goods); the circumstances are serious. The platform will block all goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.
3.3 Examples of scenarios, including but not limited to the following types
3.3.1 Attribute Error Election Example
For example, the collar of this product is a round-neck, but the user chose the "V-neck" attribute when publishing.
4. Duplicate shop
4.1 Definitions
Duplicate shop refers to the product information released exactly the same as the product information or the main product information (such as pictures, titles, prices, attributes, etc.) published in the same store or in other stores opened by the same seller/platform based on multiple characteristics.
Please do not repeat the goods. When publishing a product, the seller should avoid directly referring to the main picture of the existing commodity or directly copying the title and attributes of the existing product. When publishing the product, in addition to reflecting the difference on the main picture, please fill in the key information of the product in the title, attributes, detailed description and other aspects at the same time.
4.2 Penalties for repeated paving
The platform will take measures to adjust the search ranking, delete the goods, and remove the goods from the shelves. If a certain amount of goods that violate the search cheating rules accumulate, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-violation goods); the circumstances are serious. The platform will block all goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.
4.3 Examples of scenarios, including but not limited to the following types
4.3.1 Example 1: Consistent duplicate paving in the main drawing
For example: The main picture of the same product in the same store is exactly the same, but the title, attributes, price and other information are highly similar, which is regarded as a duplicate shop.
4.3.2 Example 2 of repeated shop: Different angles/backgrounds/colors, etc.
For example: The same product in the same store is only different at the angle or background of the main picture, but the title, attributes, price and other information are highly similar and are regarded as duplicate shops.
4.3.3 Example of duplicate shops 3: Multiple stores opened by the same seller/platform based on multiple characteristics to sell duplicate goods
For example, the main picture of the commodity is the main picture of different colors, but the title, attributes, price and other information are highly similar and regarded as duplicate shops.
5. Other information descriptions are non-compliant.
5.1 Definition:
Non-compliance with other information description refers to the behavior of non-standard display of commodity information, but does not constitute misplacement of the above-mentioned categories, illegal title description, misselect of attributes, and repeated shop, including: 1) the content of the main picture of the commodity is not standardized, such as pure text of the picture, pictures are easy to cause discomfort, etc.; 2) The commodity unit of measurement is obvious and conventional. The sales method is inconsistent, such as shoes sold only; or 3) The number of pieces released is inconsistent with the actual number of pieces that can be purchased, such as 100pcs/lot, but the actual number of pieces that can be purchased is only 50pcs, etc., which are easy to cause buyers to complain.
5.2 Penalties for non-compliance described in other information
The platform will take measures to adjust the search ranking, delete goods and remove goods from shelves for other non-compliant goods. If a certain amount of goods that violate the search cheating rules accumulate, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-illegal goods); If the circumstances are serious, the platform will block all the goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.
If other information descriptions that do not comply with the regulations also constitute other improper publishing under Article 86 (6) of the AliExpress Platform Rules (Seller Rules), the platform also has the right to penalize the seller in accordance with Article 86 (6).
II: Price Cheating
1. Ultra-low price of products
1.1 Definitions
The ultra-low price of the product refers to the seller's release of the goods at a low price that deviates greatly from the normal sales price.
1.2 Penalties for ultra-low prices of products
The platform will take measures to adjust the search ranking, delete the goods and remove the goods from the shelves. If a certain amount of goods that violate the search cheating rules accumulate to a certain amount, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-violation goods); the circumstances are serious. , the platform will block all goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.
If the seller violates a large number of products with ultra-low prices, the platform also has the right to punish the seller in accordance with the "Severe Malicious Ultra-low Price" Rules of AliExpress.
1.3 Examples of scenarios, including but not limited to the following types
1.3.1 Product ultra-low price example 1
Normal goods over $30 will be released for sale at a low price that deviates greatly from the normal sales price.
2. Super high price for products
2.1 Definitions
The ultra-high price of the product refers to the seller's release of the goods at a high price that deviates from the normal sales price.
2.2 Penalties for super high prices
The platform will take measures to adjust the search ranking, delete goods and remove goods from shelves for products with ultra-high prices. If a certain amount of goods that violate the search cheating rules accumulate, the platform will take measures to adjust the search ranking of all or some goods in the store (including illegal and non-violationary commodities); the circumstances are serious. , the platform will block all goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.
2.3 Examples of scenarios, including but not limited to the following types
2.3.1 Examples of ultra-high prices of products 1
For example: The price of the Bikinis Set is abnormal, which greatly deviates from the normal sales price.
3. Freight upside down
3.1 Definitions
Freight inversion refers to the lower price set for the goods themselves, but the freight set deviates from the normal high price of freight.
3.2 Penalties for freight upside down
The platform will take measures to adjust the search ranking, delete the goods and remove the goods from the shelves. If the goods that violate the search cheating rules accumulate to a certain amount, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-violation goods); the circumstances are serious. The platform will block all goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.
3.3 Examples of scenarios, including but not limited to the following types
3.3.1 Examples of freight inversion
For example: The freight is too high, which is easy to cause complaints from buyers.
4. SKU cheating
4.1 Definitions
SKU CHEATING REFERS TO THE SELLER'S ABUSE OF SKU'S SETTING FUNCTIONS (SUCH AS SETTING SPECIFICATIONS, QUANTITIES, UNITS AND OTHER INFORMATION IN AN UNCONCUSIONAL WAY, OR CHANDING KEY COMMODITY ELEMENTS THROUGH SKU SETTINGS) TO PUBLISH A HIGH OR LOW PRICE THAT IS NOT IN A GOOD OR NOT SUPPORT SALE (INCLUDING UNUSING NORMAL WAYS. Sell) or arrive at SKU.
4.2 Penalties for SKU cheating
The platform will take measures to adjust the search ranking, delete goods and remove goods from shelves for SK cheating goods. If a certain amount of goods that violate the search cheating rules accumulate to a certain amount, the platform will take measures to adjust the search ranking of all or some goods in the store (including illegal and non-violationary goods); the circumstances are serious. , the platform will block all goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.
If SKU cheating also constitutes other improper publication under Article 86 (6) of the AliExpress Platform Rules (Seller Rules), the platform also has the right to punish the seller in accordance with Article 86 (6).
4.3 Examples of case classification, including but not limited to the following types
4.3.1 Case 1 Zero Inventory SKU: SKU sets 0 inventory, and the user can't buy it.
4.3.2 Case 2 No physical SKU: Set no physical SKU, such as no physical picture, no actual size, SKU description as "freight", or "None", "Other" and other unclear words.
For example: The SKU without actual size sets the lowest-cost drainage.
4.3.3 Case 3 SKUs of different categories: Put goods belonging to different categories (such as main parts and spare parts, sets and items, tops and trousers) in the SKU of one commodity at the same time.
4.3.4 Case 4 Different functions/material SKU: Put goods belonging to different functions/materials with large price differences (such as electric and non-electric, PU leather and leather, high-end and low-end versions) in the SKU of the same commodity.
4.3.5 Case 5 Overseas warehouse SKU cheating: The goods set up overseas warehouse cannot reach the country to which the overseas warehouse belongs, or the freight is reversed through overseas warehouse setting.
For example: Goods set up an overseas warehouse cannot reach the country where the overseas warehouse belongs, such as ship from the United States, but cannot be shipped to the United States.
For example: freight upside down through overseas warehouse settings, such as the same style and size, the price of goods shipped from China is $10.08, the price of goods shipped from China is $5.11, the freight to the United States is $12.62, and the price of goods shipped from the United States is $5.11. However, it cannot be delivered to countries other than the United States (prices are for display only).
4.3.6 Case 6 Price Abnormal SKU: Set some price abnormal SKU, obviously ultra-high or ultra-low SKU price. If the normal size and color are $1, the other individual sizes and colors are more than $400,000.
4.3.7 Case 7 SKUs of different units of quantity: Put the units of quantity (such as the number of pieces) in the SKU of non-quantity units with a large price difference, or publish them in unconventional units of quantity, such as not placing colors in color attributes, but putting different numbers of pieces with large price differences; goods that will be sold in even numbers in SKUs. Place singular and even SKU attributes respectively.
For example: The color attribute is set to vary in number of pieces, with a large price difference. The lowest price does not match the main picture display configuration, which is easy to cause user complaints.
For example: The title and publishing unit are 100pcs, but 10pcs are set in the size, which is easy to cause user complaints.
Example: Generally, one and one pair are placed in the same product link according to double-selling goods.
4.3.8 Any other unconventional SKU settings with large price differences affect the user's behavior of searching for the purchase experience.
III: Transaction Behavior
1. Credit and sales speculation
1.1 Definitions
Credit and sales speculation refers to the behavior of increasing commodity sales and credit through abnormal trading methods.
1.2 Penalty mechanism for credit and sales speculation
1. If it is a first-time credit and sales speculation, the platform will delete credit and sales, adjust the search ranking, delete the goods, remove the goods from the shelves, close and refund the orders involved, and give 6 points/time, 12 points/time, 24 points/time, 48 points/time or close the account according to the seriousness of the violations. Penalty.
2. If it is a second credit and sales speculation for the second time or more, regardless of the severity, the platform has the right to close the account directly. If the platform does not take measures to close the account, the platform has the right to take other penalties, including deleting credit and sales, adjusting the search ranking, deleting goods, removing goods from shelves, and closing the orders involved. Close, refund, and deduct points.
The platform will regularly announce the refund tickets of "credit speculation" merchants to the public. For merchants who improve their false reputation for selling fake and poor sales through credit speculation, they will severely crack down on and investigate their legal responsibilities at all costs. Sellers must take it as a warning and operate in good faith.
1.3 How to report credit and sales speculation
In order to create a fair and reasonable competitive environment, please supervise each other, actively report to sellers who have credit and sales hype, and safeguard their legitimate interests. Reporting method: through the report button on the product details page, select the search for cheating-credit and sales speculation category reports.
2. Replace the product
2.1 Definitions
A replacement product is to make it another commodity by editing key attributes such as the published commodity category, brand, model, configuration, material, function, etc. If the product is updated, the seller should release the new product; the published product is a replacement product.
2.2 Penalties for replacing products
The platform will take measures to adjust the search ranking, delete the goods and remove the goods from the shelves. If a certain amount of goods that violate the search cheating rules accumulate, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-violation goods); the circumstances are serious. The platform will block all goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.
2.3 Examples of scenarios, including but not limited to the following types
2.3.1 Example 1 Modify Commodity A to a completely different category of Commodity B
A: The original goods sold were socks, but now the goods sold are T-shirts.
B: The original sale was night lamp, but now the sale is crystal lamp.
C: The original sale of goods was SKU cheating. Paper towels and sofas were published in a commodity ID, and now the goods sold were sofas.
2.3.2 Example 2 Modify Commodity A into a completely different brand of Commodity B
A: The original sale is Nike sneakers, but now it is Adidas sneakers.
2.3.3 For example 3 Modify Commodity A to a completely different model of Commodity B, or replace the refurbished machine with a new one.
A: The original product for sale is iPhone6, but now the product for sale is iPhone6s.
B: The original sale product was Apple's refurbished machine, and now the product on sale is Apple's new machine.
2.3.4 Example 4 Modify Commodity A to Commodity B with Different Configurations
A: The original sale is a toy without remote control function, but now the product is a toy with remote control function.
B: Shoes originally sold as PU leather, but now they are sold as leather shoes.
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