[Express Official Training] Potential Commodity Marketing Gameplay to Improve the Traffic Ability of Clothing Stores
When operating AliExpress stores, we should not only pay attention to the store's hot products, but also pay enough attention to potential goods. In fact, when the whole store operates, potential goods will not be created after the operation of high-quality hot products. This article deeply analyzes AliExpress's potential merchants to improve the flow capacity of clothing stores. Product marketing gameplay.
01
Marketing activities suitable for potential goods
Warm Tip: How to avoid the above marketing methods being affected by the tax rates of EU countries? Reasonable multi-combination national sub-sector preferential packages can be established by setting up West France (EU) national marketing groups, while avoiding losses caused by VAT including tax prices affecting the preferential threshold.
02
Channel activity suggestions suitable for potential goods
After interpreting the complete store activity marketing tools and channel activity gameplay, how can we maximize the effect of the activity for the marketing tools we can use? Here are a summary of the following suggestions for you.
03
Suggestions to maximize the effectiveness of marketing campaigns
Finally, I will take you to review today's whole learning content. I hope that after learning today's course, merchants will use more combination marketing, use more combination of marketing and paid advertising, pay close attention to the real-time data changes of operational potential commodities, and make corresponding marketing optimization and adjustments.
Due to the duration, the video account can only edit some fragments of the course. Follow the AliExpress Straw Hat official account and reply to the "Potential Goods" to get the full recorded course video link. You can watch the video to learn the steps! Welcome to scan the QR code below to add your friends. In the future, free knowledge will be shared with you from time to time. See you next time~
When operating AliExpress stores, we should not only pay attention to the store's hot products, but also pay enough attention to potential goods. In fact, when the whole store operates, potential goods will not be created after the operation of high-quality hot products. This article deeply analyzes AliExpress's potential merchants to improve the flow capacity of clothing stores. Product marketing gameplay.
01
Marketing activities suitable for potential goods
Warm Tip: How to avoid the above marketing methods being affected by the tax rates of EU countries? Reasonable multi-combination national sub-sector preferential packages can be established by setting up West France (EU) national marketing groups, while avoiding losses caused by VAT including tax prices affecting the preferential threshold.
02
Channel activity suggestions suitable for potential goods
After interpreting the complete store activity marketing tools and channel activity gameplay, how can we maximize the effect of the activity for the marketing tools we can use? Here are a summary of the following suggestions for you.
03
Suggestions to maximize the effectiveness of marketing campaigns
Finally, I will take you to review today's whole learning content. I hope that after learning today's course, merchants will use more combination marketing, use more combination of marketing and paid advertising, pay close attention to the real-time data changes of operational potential commodities, and make corresponding marketing optimization and adjustments.
Due to the duration, the video account can only edit some fragments of the course. Follow the AliExpress Straw Hat official account and reply to the "Potential Goods" to get the full recorded course video link. You can watch the video to learn the steps! Welcome to scan the QR code below to add your friends. In the future, free knowledge will be shared with you from time to time. See you next time~
AliExpress store opening process and precautions in 2022, welcome to receive the entry gift package!
Dear AliExpress merchants,
Hello! I am the Straw Hat Agency, the official training institution of Alibaba AliExpress. Straw Hat has sorted out the requirements for entering the AliExpress platform and the complete process of opening new stores for you. Welcome to join us!
01
I. Business license of the enterprise
Since December 15, 2021, self-employed businesses can no longer enter the AliExpress platform. They must be of a company nature, and some categories have begun to implement the targeted investment promotion system.
II. Trademarks (brands)
The trademark scope must include the subcategories you want to do. At present, some subcategories do not need trademarks, which are subject to the time of release.
III. The platform needs to pay a deposit of 10,000 to 50,000 yuan.
Most categories have a deposit of 10,000 yuan. If the account is cancelled, it can be refunded to the merchant.
02
1. Understand the categories that can be sold and determine the categories to settle in.
2. Understand the platform rules and intellectual property sales restrictions. In order to avoid punishment in the business process, we should understand the rules of intellectual property protection and prohibited goods in advance.
3. Fee: AliExpress settles in for free, and a deposit of 10,000-50,000 yuan is frozen when opening a store. During the transaction, the platform charges a 5%-8% commission for each transaction.
4. Preparing for residence information:
(1) Mailbox + mobile phone + enterprise Alipay (or mailbox + mobile phone + enterprise legal person Alipay (business license required))
(2) If you want to add a brand, you also need to prepare a trademark registration certificate or trademark acceptance letter.
03
Exclusive link for new registration of merchant stores:
https://login.aliexpress.com/join/seller/wholesaleJoin.htm? _regbizsource=caomao
Step 1: Select according to the country where the company is registered.
Step 2: Try not to use Taobao and Alibaba platforms that have registered for email, and use the new mailbox AliExpress.
· Step 3: Choose US dollars in currencies. There are two ways to authenticate: enterprise Alipay authorization certification & enterprise legal person Alipay authorization certification, choose one of the two.
The main differences between the two are as follows:
1) Enterprise Alipay authorization authentication: You need to apply for an enterprise Alipay account on Alipay in advance, log in to the enterprise Alipay account on the AliExpress authentication page, and pass real-time authentication;
2) Enterprise legal person personal Alipay authentication: There is no need to have an enterprise Alipay account, as long as you submit relevant materials + legal person personal Alipay account authorization on the authentication page. The data review time is 2 working days.
[Certification Rules]
1) An enterprise can only authenticate 6 AliExpress accounts (main accounts);
2) The subject of certification is not allowed to change, the certified company is not allowed to change from Company A to Company B, and the unified social credit code is changed from A to B.
· Step 4: If there is no qualification requirement for the ordinary category, you can directly apply for a large category and pass it. After completing the deposit payment, you can complete the opening of the store.
· Step 5: Enter the account and certification section - my application - complete trademark entry, brand application, category operation permission application and store type application.
If your trademark has not been added to the platform, you need to add a trademark. If the authorized trademark has been added to the platform, you can directly click on the trademark qualification application (the trademark certificate and trademark authorization need to be presented here) for review it for about 5-7 working days.
[Shop Type Application]
The types of stores include: official stores, specialty stores, and franchise stores.
Choose the store type that suits you according to the benefits of different store types and the materials that need to be submitted. The store type can be changed every 30 days.
[Category operation authority]
Apply for general business permissions according to your own business direction. A single store can only choose one business scope. There are multiple business categories under the 9th and 10th business scopes, and you can apply for operation at the same time, but a single store will only charge a deposit, which will be charged high.
After completing the above steps, you can open a store. Congratulations on the official opening of your store!
Dear AliExpress merchants,
01
I. Business license of the enterprise
Since December 15, 2021, self-employed businesses can no longer enter the AliExpress platform. They must be of a company nature, and some categories have begun to implement the targeted investment promotion system.
II. Trademarks (brands)
The trademark scope must include the subcategories you want to do. At present, some subcategories do not need trademarks, which are subject to the time of release.
III. The platform needs to pay a deposit of 10,000 to 50,000 yuan.
Most categories have a deposit of 10,000 yuan. If the account is cancelled, it can be refunded to the merchant.
02
1. Understand the categories that can be sold and determine the categories to settle in.
2. Understand the platform rules and intellectual property sales restrictions. In order to avoid punishment in the business process, we should understand the rules of intellectual property protection and prohibited goods in advance.
3. Fee: AliExpress settles in for free, and a deposit of 10,000-50,000 yuan is frozen when opening a store. During the transaction, the platform charges a 5%-8% commission for each transaction.
4. Preparing for residence information:
(1) Mailbox + mobile phone + enterprise Alipay (or mailbox + mobile phone + enterprise legal person Alipay (business license required))
(2) If you want to add a brand, you also need to prepare a trademark registration certificate or trademark acceptance letter.
03
Exclusive link for new registration of merchant stores:
https://login.aliexpress.com/join/seller/wholesaleJoin.htm? _regbizsource=caomao
Step 1: Select according to the country where the company is registered.
Step 2: Try not to use Taobao and Alibaba platforms that have registered for email, and use the new mailbox AliExpress.
· Step 3: Choose US dollars in currencies. There are two ways to authenticate: enterprise Alipay authorization certification & enterprise legal person Alipay authorization certification, choose one of the two.
The main differences between the two are as follows:
1) Enterprise Alipay authorization authentication: You need to apply for an enterprise Alipay account on Alipay in advance, log in to the enterprise Alipay account on the AliExpress authentication page, and pass real-time authentication;
2) Enterprise legal person personal Alipay authentication: There is no need to have an enterprise Alipay account, as long as you submit relevant materials + legal person personal Alipay account authorization on the authentication page. The data review time is 2 working days.
[Certification Rules]
1) An enterprise can only authenticate 6 AliExpress accounts (main accounts);
2) The subject of certification is not allowed to change, the certified company is not allowed to change from Company A to Company B, and the unified social credit code is changed from A to B.
· Step 4: If there is no qualification requirement for the ordinary category, you can directly apply for a large category and pass it. After completing the deposit payment, you can complete the opening of the store.
· Step 5: Enter the account and certification section - my application - complete trademark entry, brand application, category operation permission application and store type application.
If your trademark has not been added to the platform, you need to add a trademark. If the authorized trademark has been added to the platform, you can directly click on the trademark qualification application (the trademark certificate and trademark authorization need to be presented here) for review it for about 5-7 working days.
[Shop Type Application]
The types of stores include: official stores, specialty stores, and franchise stores.
Choose the store type that suits you according to the benefits of different store types and the materials that need to be submitted. The store type can be changed every 30 days.
[Category operation authority]
Apply for general business permissions according to your own business direction. A single store can only choose one business scope. There are multiple business categories under the 9th and 10th business scopes, and you can apply for operation at the same time, but a single store will only charge a deposit, which will be charged high.
After completing the above steps, you can open a store. Congratulations on the official opening of your store!
What will AliExpress do in 2022? Understand the new AE Mall system!
Recently, Zhang Kaifu, vice president of Alibaba Group and general manager of AliExpress, said at the 2022 AliExpress Annual Summit that this year AliExpress has increased its support for high-quality brands, launched new policies including gold and silver system, more accurate search and matching, etc., providing more for high-quality merchants. Flow entrance. Especially for merchants who meet the rules and can provide high-quality supplies, the platform has also opened up a new track AE Mall.
01
02
Note: The final announcement of the rules officially released by the platform's new gold and silver medals shall prevail.
1
Interpretation of rules
● How much GMV per month in the past 90 days can become a new gold and silver medal?
A: 10,000 US dollars is the bottoming requirement. The specific GMV threshold is divided into two categories, subject to the portal display. The new gold and silver medal portal is expected to be launched to the backstage of merchants in May. At that time, you can check the specific GMV threshold requirements and other assessment indicators of gold medals and silver medals.
● What is store preferred access?
A: Store preferential access means that when the platform audits high-quality merchants, it can be admitted on the basis of business judgment, including but not limited to: store requirements (such as worry-free return service, number of mobile goods and fan growth in the jewelry industry, large clothing conforms to stylized decoration, etc.), brand requirements, commodity requirements (product price advantages, beauty health. Kang industry head picture short video coverage, etc.), supply chain operation requirements (overseas warehouse/preferred warehouse/cross-border X-day exchange ratio, etc.).
● When will the new gold and silver medal assessment be implemented?
A: The first assessment time of the new gold and silver medal is July 2022, and the assessment data cycle is from April 1 to June 30. It is recommended to optimize the store assessment indicators from now on.
2
Frequently Asked Questions
● How to apply to become a MALL?
A: The Mall application entrance is expected to be launched to the backstage of the merchant in May. It is recommended to compare the application standards of MALL, new merchants prepare qualification materials in advance, and old merchants optimize business data. After the application entrance is launched, quickly apply for certification to become a MALL merchant.
● How to prove the company's annual turnover?
A: You can provide the company's bank flow with the public account, tax return, export declaration form, and the backstage transaction volume certificate of the competitive store.
03
1
Commission refund benefits:
● Mall merchants within 180 days of opening a store have special rebate support for new businesses;
● Mall merchants and gold and silver merchants who have opened stores for more than 180 days have special rebates support from old merchants;
● In the design of specific rules, the commission equity products will be launched in June.
Applicable business scope: MALL/gold/silver merchant
How to get this resource: Enter the commission task display page, follow the task prompts to complete the improvement of GMV and service indicators within the task time, and you can get a commission return within a period of time after the task.
Current progress: The commission task collection and return of products is expected to be launched to the merchant's background in June. Please pay attention to the platform notice. Merchants can learn about the return threshold and details on this page.
2.1
Traffic rights and interests: Search and push Class A (exclusive to MALL)
In the independent top entrance design of MALL, the actual line effect is finally subject to the effect. For more rights and interests, please pay attention to the special introduction of the MALL project in May.
Applicable business scope: Mall merchants
How to get this resource: Apply to become a MALL merchant. For this equity resource, you need to contact the second child in the industry to submit materials, which will be configured by the platform.
Current progress: In equity design, the final launch shall prevail. For more information about Mall benefits, please pay attention to the special introduction of the MALL project in May.
2.2
Traffic rights and interests: Search and push Class B
Applicable business scope: MALL/gold merchant
How to get this resource: Apply to become a MALL/gold merchant and get the exclusive resource space of Search.
Brand Zone: This equity resource needs to be submitted by contacting the second child in the industry, which will be configured online by the platform. For specific requirements, please refer to Xiao Er's requirements.
Brand hot-selling: Merchants do not need to set up, and will intelligently filter the store for the automatic display of hot-selling products under the brand search term.
Youshang Zone: Merchants do not need to set up, and will be automatically displayed according to the correlation between the user's search term and the store, as well as the merchant's transaction under the word.
Current progress: At present, it is necessary to contact the second child in the industry to submit materials, which will be manually configured by the second child. Later, it will be made into an open platform tool, which will be configured by the merchants themselves.
2.3
Traffic rights and interests: Search and push Class C
Applicable business scope: MALL/gold/silver merchant
How to get this resource: Become a MALL/gold/silver merchant and get the exclusive traffic resource package of Search and Tweet.
New Product Treasure: Visit marketing activities > Through Train > Intelligent Investment Treasure > Promotion Management > New Product Treasure, select new products, and create a new product promotion plan exclusive to gold and silver.
Explosive weighting: Merchants do not need to set it up, and the system will automatically support the flow weighting of gold and silver latent explosions and above.
2.4
Traffic benefits: SD shopping guide benefits
Applicable business scope: MALL/gold/silver merchant
How to get this resource: Become a MALL/gold/silver merchant, sign up for the SuperDeal shopping guide channel, and ensure that the registered products meet the investment requirements of the channel. The Investment Review Association will screen according to the identity of the merchant. Under the premise that the registration meets the investment threshold, Mall merchants have one pit every month, and more than 50% of the resources are given to the registered gold and silver merchants.
2.5
Traffic Benefits: Windows and Identity Marks
Applicable business scope: MALL/gold/silver merchant
How to get this resource: Become a Mall/gold/silver merchant and get windows and identity tags.
Windows: Automatically distributed to merchant accounts at the beginning of each month, visit goods > search recommended operation center > window management, and use window resources.
Identity tag: Merchants do not need to set up, and they will automatically switch after quarterly assessment.
Current progress: The gold and silver identity tag has been launched, and the MALL identity logo is being designed.
3.1
Financial Equity: Star Recharge/Consumption Rebate
Applicable business scope: MALL/gold/silver merchant
How to get this resource: Become a Mall/gold/silver merchant, recharge in the Xinghe account, and create an advertising delivery plan in Xinghe to generate advertising consumption. After meeting the corresponding threshold, you can enjoy the double return point of recharge and consumption; return the merchant Xinghe advertising account in cash, recharge on a monthly basis, and consumption by quarterly basis. The details are shown in the table above.
3.2
Financial Equity: Preferential Loans from E-commerce Banks
Applicable business scope: MALL/gold/silver merchant
How to get this resource: Become a MALL/gold/silver merchant, and you can enjoy an exclusive interest rate discount (10% off MALL and gold, 95% off silver, once a quarter) in the online merchant bank-online merchant loan.
4
Service Benefits: Dependency Consultant/Account Manager/MALL Exclusive Butler
Applicable business scope: MALL/gold/silver merchant
How to get this resource:
Dependency consultant and platform account manager: Become a Mall/gold/silver merchant, check the store binding operator Dingding account, account and authentication > account management > subscription settings > Dingding account binding. After the quarterly gold and silver medal assessment, the territorial consultant/platform account manager can find you in the Ding group with one click and pull you into the official contact group/official nail group/small class training group.
MALL exclusive customer service butler: Become a MALL merchant, and the platform provides a green service channel directly connected to the exclusive customer service butler to ensure that merchants' problems can be solved in a timely manner.
5
Store tools: high quota for buyer sessions
What will AliExpress do in 2022? Understand the new AE Mall system!
Recently, Zhang Kaifu, vice president of Alibaba Group and general manager of AliExpress, said at the 2022 AliExpress Annual Summit that this year AliExpress has increased its support for high-quality brands, launched new policies including gold and silver system, more accurate search and matching, etc., providing more for high-quality merchants. Flow entrance. Especially for merchants who meet the rules and can provide high-quality supplies, the platform has also opened up a new track AE Mall.
01
02
Note: The final announcement of the rules officially released by the platform's new gold and silver medals shall prevail.
1
Interpretation of rules
● How much GMV per month in the past 90 days can become a new gold and silver medal?
A: 10,000 US dollars is the bottoming requirement. The specific GMV threshold is divided into two categories, subject to the portal display. The new gold and silver medal portal is expected to be launched to the backstage of merchants in May. At that time, you can check the specific GMV threshold requirements and other assessment indicators of gold medals and silver medals.
● What is store preferred access?
A: Store preferential access means that when the platform audits high-quality merchants, it can be admitted on the basis of business judgment, including but not limited to: store requirements (such as worry-free return service, number of mobile goods and fan growth in the jewelry industry, large clothing conforms to stylized decoration, etc.), brand requirements, commodity requirements (product price advantages, beauty health. Kang industry head picture short video coverage, etc.), supply chain operation requirements (overseas warehouse/preferred warehouse/cross-border X-day exchange ratio, etc.).
● When will the new gold and silver medal assessment be implemented?
A: The first assessment time of the new gold and silver medal is July 2022, and the assessment data cycle is from April 1 to June 30. It is recommended to optimize the store assessment indicators from now on.
2
Frequently Asked Questions
● How to apply to become a MALL?
A: The Mall application entrance is expected to be launched to the backstage of the merchant in May. It is recommended to compare the application standards of MALL, new merchants prepare qualification materials in advance, and old merchants optimize business data. After the application entrance is launched, quickly apply for certification to become a MALL merchant.
● How to prove the company's annual turnover?
A: You can provide the company's bank flow with the public account, tax return, export declaration form, and the backstage transaction volume certificate of the competitive store.
03
1
Commission refund benefits:
● Mall merchants within 180 days of opening a store have special rebate support for new businesses;
● Mall merchants and gold and silver merchants who have opened stores for more than 180 days have special rebates support from old merchants;
● In the design of specific rules, the commission equity products will be launched in June.
Applicable business scope: MALL/gold/silver merchant
How to get this resource: Enter the commission task display page, follow the task prompts to complete the improvement of GMV and service indicators within the task time, and you can get a commission return within a period of time after the task.
Current progress: The commission task collection and return of products is expected to be launched to the merchant's background in June. Please pay attention to the platform notice. Merchants can learn about the return threshold and details on this page.
2.1
Traffic rights and interests: Search and push Class A (exclusive to MALL)
In the independent top entrance design of MALL, the actual line effect is finally subject to the effect. For more rights and interests, please pay attention to the special introduction of the MALL project in May.
Applicable business scope: Mall merchants
How to get this resource: Apply to become a MALL merchant. For this equity resource, you need to contact the second child in the industry to submit materials, which will be configured by the platform.
Current progress: In equity design, the final launch shall prevail. For more information about Mall benefits, please pay attention to the special introduction of the MALL project in May.
2.2
Traffic rights and interests: Search and push Class B
Applicable business scope: MALL/gold merchant
How to get this resource: Apply to become a MALL/gold merchant and get the exclusive resource space of Search.
Brand Zone: This equity resource needs to be submitted by contacting the second child in the industry, which will be configured online by the platform. For specific requirements, please refer to Xiao Er's requirements.
Brand hot-selling: Merchants do not need to set up, and will intelligently filter the store for the automatic display of hot-selling products under the brand search term.
Youshang Zone: Merchants do not need to set up, and will be automatically displayed according to the correlation between the user's search term and the store, as well as the merchant's transaction under the word.
Current progress: At present, it is necessary to contact the second child in the industry to submit materials, which will be manually configured by the second child. Later, it will be made into an open platform tool, which will be configured by the merchants themselves.
2.3
Traffic rights and interests: Search and push Class C
Applicable business scope: MALL/gold/silver merchant
How to get this resource: Become a MALL/gold/silver merchant and get the exclusive traffic resource package of Search and Tweet.
New Product Treasure: Visit marketing activities > Through Train > Intelligent Investment Treasure > Promotion Management > New Product Treasure, select new products, and create a new product promotion plan exclusive to gold and silver.
Explosive weighting: Merchants do not need to set it up, and the system will automatically support the flow weighting of gold and silver latent explosions and above.
2.4
Traffic benefits: SD shopping guide benefits
Applicable business scope: MALL/gold/silver merchant
How to get this resource: Become a MALL/gold/silver merchant, sign up for the SuperDeal shopping guide channel, and ensure that the registered products meet the investment requirements of the channel. The Investment Review Association will screen according to the identity of the merchant. Under the premise that the registration meets the investment threshold, Mall merchants have one pit every month, and more than 50% of the resources are given to the registered gold and silver merchants.
2.5
Traffic Benefits: Windows and Identity Marks
Applicable business scope: MALL/gold/silver merchant
How to get this resource: Become a Mall/gold/silver merchant and get windows and identity tags.
Windows: Automatically distributed to merchant accounts at the beginning of each month, visit goods > search recommended operation center > window management, and use window resources.
Identity tag: Merchants do not need to set up, and they will automatically switch after quarterly assessment.
Current progress: The gold and silver identity tag has been launched, and the MALL identity logo is being designed.
3.1
Financial Equity: Star Recharge/Consumption Rebate
Applicable business scope: MALL/gold/silver merchant
How to get this resource: Become a Mall/gold/silver merchant, recharge in the Xinghe account, and create an advertising delivery plan in Xinghe to generate advertising consumption. After meeting the corresponding threshold, you can enjoy the double return point of recharge and consumption; return the merchant Xinghe advertising account in cash, recharge on a monthly basis, and consumption by quarterly basis. The details are shown in the table above.
3.2
Financial Equity: Preferential Loans from E-commerce Banks
Applicable business scope: MALL/gold/silver merchant
How to get this resource: Become a MALL/gold/silver merchant, and you can enjoy an exclusive interest rate discount (10% off MALL and gold, 95% off silver, once a quarter) in the online merchant bank-online merchant loan.
4
Service Benefits: Dependency Consultant/Account Manager/MALL Exclusive Butler
Applicable business scope: MALL/gold/silver merchant
How to get this resource:
Dependency consultant and platform account manager: Become a Mall/gold/silver merchant, check the store binding operator Dingding account, account and authentication > account management > subscription settings > Dingding account binding. After the quarterly gold and silver medal assessment, the territorial consultant/platform account manager can find you in the Ding group with one click and pull you into the official contact group/official nail group/small class training group.
MALL exclusive customer service butler: Become a MALL merchant, and the platform provides a green service channel directly connected to the exclusive customer service butler to ensure that merchants' problems can be solved in a timely manner.
5
Store tools: high quota for buyer sessions
Applicable business scope: MALL/gold/silver merchant
How to get this resource: Become a MALL/gold/silver merchant, and automatically issue quotas to merchant accounts every month. Merchants visit marketing campaigns > customer management and marketing > scenario marketing to create scenario marketing plans to use quotas.
Applicable business scope: MALL/gold/silver merchant
How to get this resource: Become a MALL/gold/silver merchant, and automatically issue quotas to merchant accounts every month. Merchants visit marketing campaigns > customer management and marketing > scenario marketing to create scenario marketing plans to use quotas.
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