The rookie issued an "choose one of two" ultimatum, and the dispute over express pick-up codes surfaced.
Recently, after the holiday, Cainiao Station issued a "Reminder of Precautions for Resuming Work during the Spring Festival" to "reminder" the entire express delivery industry. This "remindn" described as an "ultimatum" by many people in the industry pointed out that according to the relevant agreement of the "Rookie Station Cooperation Agreement", the use of a third-party receiving system to enter the warehouse is a breach of contract. Once found, Cainiao has the right to terminate cooperation with the post station, and the account associated with the same partner entity cannot re-enter the Cainiao post station within one year.
The "third-party receiving system" in the "ban" directly refers to Pinduoduo's community group purchase of Duoduo vegetables. Not long ago, Duoduo bought vegetables and upgraded the regiment leader software. In view of the long-standing pain points in the express delivery market, such as information such as forced interception of pick-up codes and consumers being forced to use specific APPs to return information, a new set of express delivery and delivery technology solutions were provided. This set of plans does not intercept the pick-up code, does not draw commissions at the collection point, and there is no terminal brand, and all information is sent back to the courier company.
Some consumers told the reporter, "In the past, from buying vegetables and picking up goods at the receiving point, there were often situations where the pick-up code could not be found from the Pinduoduo APP and express delivery information, but users were required to log in to other specific apps on the spot to scan the code to pick up. The service iteration of 'last kilometer' of Duoduo grocery shopping helps to further improve the user's online shopping experience.
But why did this "optimization" triggered such a fierce reaction from Cainiao Station?
Is the pick-up code a big business?
For many "workers", most of the goods purchased online are stored by couriers to express stations or smart express cabinets on weekdays. After work, they can pick them up with the pick-up code.
It is worth noting that at present, the receiving point and the courier company do not have the right to know the pick-up code. Only the back-end server of the rookie has the right to develop, retain and query the pick-up code.
"After we put the express delivery at the pick-up point, consumers sometimes call 'complaint' that they don't receive the pick-up code and can' pick up the goods. In this case, we become the scapegoat, because we can't prove that the express has been successfully delivered. A courier in charge of the express delivery business of Zhoujiadu Community in Pudong New District, Shanghai said.
Sometimes, it may not be possible to pick up the pick-up code. Some netizens once posted that there was a situation of "forced code scanning and picking up" at the local express station, and "the staff did not recognize the code at all".
The pick-up code information is intercepted and consumers are forced to use specific APPs to return information. Behind this is actually a big game of traffic. With "scan code to pick up", every time a user picks up a stored package, it can be converted into a valid click. According to the statistics of the State Post Office, the cumulative number of parcels nationwide reached 235 million from January to May last year. Although it is impossible to count the proportion of express delivery temporarily stored at the receiving point, it is certain that collecting these clicks into one entrance will be a huge flow pool.
The continuous influx of traffic makes realization possible. This explains why users often receive various pop-up windows or page ads after scanning the code to pick up.
The "pick-up code" business is not only related to e-commerce users, but also choke the neck of the collection point. At present, rookies need to draw a certain proportion of commissions from express delivery collection points, which is calculated according to the order, that is, the commission is drawn according to the number of "picion codes" per day. Once these express delivery pick-up points undertake the business of other "third-party receiving systems", the commission income of rookies will be directly affected.
Expert: It is suspected of unfair competition to require "choose one of two" on behalf of others.
For a long time, there have been problems in the express delivery market where information such as pick-up codes have been forcibly intercepted and commissioned, and consumers have been forced to use specific APPs to return information. The pain points of these industries need to be solved urgently, and Pinduoduo gives its own considerations from the perspective of optimizing the consumer experience of the platform.
As for the collection points, they are often self-employed households with low income, poor risk resistance and difficult survival. For them to take over one more business, they have an extra income and an extra hope.
In the opinion of industry insiders, under various pressures, the upgrade of the express delivery plan proposed by Pinduoduo is a great benefit to the collection point. They are essentially a small community service center and also operate other businesses, such as laundries, fruit shops and small supermarkets. These practices are not prohibited. Pinduoduo's collection alone is prohibited, with a very targeted "choice of two" color.
In fact, after accessing multiple upstream enterprises, these collection points can take advantage of their ready-made advantages to enhance their negotiation ability. The more companies access a collection point, the more choices they have, and the more negotiating power will be. This will not only increase its income, but also improve the competitive structure and promote the long-term development of the industry.
The law has never prohibited a courier station or operating outlet from cooperating with multiple platform enterprises at the same time. Who to cooperate with and in what form is the free choice of a post station in a mature market. In the face of competition, platform enterprises should give the option to the express station and win the choice of the site through service innovation, model change, efficiency improvement and revenue empowerment.
Do you have express delivery to your home?
Original title: Do you have a door-to-door express delivery?
Residents go to the rookie station to pick up the package.
Obviously, the goods were not received, but it was prompted that the goods had been signed for. Because they did not receive the pick-up information in time, "fresh fruit" has become "mold fruit"... In recent years, with the continuous development of the express delivery business, collection points, express cabinets, etc. have emerged., while solving the problem of "last kilometer" of express delivery services, it has also generated direct collection points such as agency. Sign for receipt, lost and damaged express delivery.
Citizens: Express cabinets are convenient but cannot be "mandatory"
"The express delivery point signed for me directly without my consent, which is disrespectful to the wishes of users." Mr. Li, a citizen, said that he had bought a box of fruit online before, but he had never received a pick-up call or text message. When he turned on the shopping software, he found that the express delivery had been put in the express cabinet a few days ago. The fruit was rotten when I picked up the package myself." After I contacted the courier in charge of delivery, he said that he had sent me a notification text message. I missed the pick-up text message, and I couldn't say anything. There are also citizens who do not require door-to-door express delivery and can accept the pick-up method of picking up at the collection point. For office workers like us who are basically not at home during the day, it is very convenient to put the collection point directly and notify them by text message, which can save the courier and me time. Ms. Huang, a citizen, said. Some citizens will also fill in the receiving address directly as a neighboring pick-up point, which protects the security of personal information such as residential addresses, telephone numbers, zip code, etc. to a certain extent.
Receiving point: SMS notification pick-up information is more reasonable
"I deliver two or three hundred parcels every day, and I usually choose to store them in the express cabinet or collection point." A courier said bluntly that the company has performance appraisal. The time is tight and the tasks are heavy every day, and the pressure of delivery of an order is not small. In order to improve the delivery efficiency, it is generally chosen to put it in the express cabinet or post station by default, and then inform the customer by text message. Xiao Wu, another dispatcher of Zhongtong Express, said that customers will be consulted before delivery. If they need door-to-door delivery, they will be delivered to their homes. If they can't pick them up in time, they will be stored.
Ms. Wang, head of Cainiaoyi Station in Aoyunfeng Community, Haiyuan North Road, said that the daily material flow of the station reaches hundreds of orders. For some communities without express storage cabinets, the business hours of express delivery points are flexible, there are no extra charges, and storage safety is also guaranteed. SMS notification is a reasonable notification method at present. Many people are inconvenient to answer phone calls at work, and SMS notifications can ensure that information such as pick-up addresses and pick-up codes are accurately communicated to users. The person in charge of a rookie station on Dianchi Road said.
Lawyer's advice
Try to accept the goods in person.
"It is not compliant for couriers to deliver express mail directly to the receiving point or smart cabinet without the consent of the recipient. According to the relevant management measures currently issued, the courier must deliver the goods to the door, otherwise it will be illegal." Wang Ju, a lawyer at Yunnan Yigao Law Firm, introduced that according to the Measures for the Administration of the Express Market, the Interim Regulations on Express Delivery and other relevant provisions, enterprises engaged in express delivery business should deliver express mail to the agreed receiving address, the recipient or the recipient designated by the recipient, and inform the recipient or the recipient to accept it in person.
Wang Ju believes that when there is a problem with express delivery, the source of the problem express delivery should be traced back to the source, find out the links that cause the loss or destruction of express delivery, and then determine the responsible subject and punish them. If the courier, with the consent of the recipient, puts the express delivery to the designated express delivery point or smart cabinet, the courier, the express delivery point and the recipient are responsible for the event of a problem.
Wang Ju suggested that courier companies and recipients should be cautious in express delivery and signing. Among them, the courier company shall do a good job in door-to-door delivery in accordance with relevant regulations, or after obtaining the consent of the recipient and confirming that the express delivery is in good condition, it shall store it in the designated location as required to avoid the loss of express delivery. The recipient should try his best to accept the goods in person. Due to special circumstances, they can not sign for it. You can ask others to accept the goods on behalf or negotiate with the courier for the second delivery time to avoid losses. ( Intern reporter Xu Shuxing Zhao Min Photo report)
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