Violations search cheating

https://www.google.be/search?q=%E8%BF%9D%E5%8F%8D%E5%95%86%E5%93%81%E4%BF%A1%E6%81%AF%E6%BB%A5%E7%94%A8%E9%97%AE%E9%A2%98%E7%9A%84%E5%A4%84%E7%BD%9A%E8%A7%84%E5%88%99&ie=UTF-8&oe=UTF-8&hl=nl-be&client=safari

Search Cheating Case Analysis and Punishment Rules

For all kinds of search cheating, the platform will carry out daily monitoring and punish them according to this search cheating rules.

I: Information Display - Promism of Commodities

1. Misplaced category

1.1. Definition

Such errors may cause the front desk products of the website to be displayed under the wrong category, and the platform will be standardized and processed. Please check and modify the information of the misplaced products. Please fill in the category information correctly for new products.

1.2 Penalties for misplacement in category

The platform will take measures to adjust the search ranking, delete goods, and remove goods from shelves. If a certain amount of goods that violate the search cheating rules accumulate, the platform will take measures to adjust the search ranking of all or some goods in the store (including illegal and non-violationary goods). If the circumstances are serious, the platform will block all goods in the store; if the circumstances are especially serious, the platform will freeze or close the account.

1.3 Examples of scenarios, including but not limited to the following types

1.3.1 Example of category misplacement 1

Example: Misplace underwear chest under the dress category

Example: Misplaced case under band category

1.3.2 Example of category misplacement 2: special checkout links such as postage/price difference/VIP

Special order links for specific customers and order link supplement, postage/price difference, refund, checkout special chain, coupons, customized goods, deposit, AE gift cards, giveaways, mobile phone recharge, other, overseas warehousing, pre-sale goods and other special auction links have not been placed in the designated special In the special release category.

Example: Put the replenishment/price link to Tools and other categories, non-Special Category special categories

2. Title description of violation

2.1 Definition

Title description violation refers to the abuse of title keywords, such as no clear product name in the title, stacking of title keywords, inconsistent title product name and actual, inconsistent title and category, title brand words inconsistent with actual, inconsistent number of title pieces and actual number of items that can be purchased, etc.

2.2 Title describes penalties for violations

The platform will take measures to adjust the search ranking, delete the goods, and remove the goods from the shelves for the illegal goods described in the title. If the goods that violate the search cheating rules accumulate to a certain amount, the platform will adjust the search ranking for all or some goods in the store (including illegal and non-violation goods). Measures; if the circumstances are serious, the platform will block all the goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

2.3 Examples of scenarios, including but not limited to the following types

2.3.1 Headline abuse

Keywords that do not match the actual sales of the product appear in the title, and keywords are abused.

For example, the product is actually a Hairpins hairpins, but the Headband hairband appears in the title.

2.3.2 Title stacking

Keywords are repeated multiple times in the item title description.

Example: The keyword shoe is repeatedly used in the title.

3. Attribute Misselected

3.1 Definitions

Attribute misselection means that although the published product is selected correctly, the selected attributes are inconsistent with the actual attributes of the product.

Such errors may cause the foreground products of the website to be displayed under the wrong attributes, and the platform will be standardized and processed. Please check the information of the misplaced product, modify it, and fill in the attribute information correctly in the newly released product.

3.2 Penalties for misselecting attributes

The platform will take measures to adjust the search ranking, delete goods and remove goods from shelves for goods with misselected attributes. If a certain amount of goods that violate the search cheating rules accumulate, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-violationary goods). If the circumstances are serious, the platform will block all goods in the store; if the circumstances are especially serious, the platform will freeze or close the account.

3.3 Examples of scenarios, including but not limited to the following types

3.3.1 Attribute Error Election Example

For example, the collar of this product is a round-neck, but the user chose the "V-neck" attribute when publishing.

4. Duplicate shop

4.1 Definitions

Duplicate shop refers to the product information released exactly the same as the product information or the main product information (such as pictures, titles, prices, attributes, etc.) published in the same store or in other stores opened by the same seller/platform based on multiple characteristics.

Please do not repeat the goods. When publishing a product, the seller should avoid directly referring to the main picture of the existing commodity or directly copying the title and attributes of the existing product. When publishing the product, in addition to reflecting the difference on the main picture, please fill in the key information of the product in the title, attributes, detailed description and other aspects at the same time.

4.2 Penalties for repeated paving

The platform will take measures to adjust the search ranking, delete goods and remove goods from shelves for repeated stores. If a certain amount of goods that violate the search cheating rules accumulate, the platform will take measures to adjust the search ranking of all or some goods in the store (including illegal and non-violation goods). If the circumstances are serious, the platform will block all goods in the store; if the circumstances are especially serious, the platform will freeze or close the account.

4.3 Examples of scenarios, including but not limited to the following types

4.3.1 Example 1: Consistent duplicate paving in the main drawing

4.3.2 Example 2 of repeated shop: Different angles/backgrounds/colors, etc.

For example: The same product in the same store is only different at the angle or background of the main picture, but the title, attributes, price and other information are highly similar and are regarded as duplicate shops.

4.3.3 Example of duplicate shops 3: Multiple stores opened by the same seller/platform based on multiple characteristics to sell duplicate goods

For example, the main picture of the commodity is the main picture of different colors, but the title, attributes, price and other information are highly similar and regarded as duplicate shops.

1. Ultra-low price of products

1.1 Definitions

The ultra-low price of the product refers to the seller's release of the goods at a low price that deviates greatly from the normal sales price.

1.2 Penalties for ultra-low prices of products

The platform will take measures to adjust the search ranking, delete goods and remove goods from shelves for ultra-low-priced products. If a certain number of goods that violate the search cheating rules accumulate, the platform will take measures to adjust the search ranking of all or some goods in the store (including illegal and non-violation goods). If the circumstances are serious, the platform will block all the goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

If the seller commits violations of a large number of products with ultra-low prices, the platform also has the right to punish the seller in accordance with the "Severe Malicious Ultra-Low Price" Rules of AliExpress.

1.3 Examples of scenarios, including but not limited to the following types

1.3.1 Product ultra-low price example 1

Normal goods over $30 will be released for sale at a low price that deviates greatly from the normal sales price.

2. Super high price for products

2.1 Definitions

The ultra-high price of the product refers to the seller's release of the goods at a high price that deviates from the normal sales price.

2.2 Penalties for super high prices

The platform will take measures to adjust the search ranking, delete goods and remove goods from shelves for products with ultra-high prices. If a certain amount of goods that violate search cheating rules accumulate, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-violation products). If the circumstances are serious, the platform will block all goods in the store; if the circumstances are especially serious, the platform will freeze or close the account.

2.3 Examples of scenarios, including but not limited to the following types

2.3.1 Examples of ultra-high prices of products 1

For example: The price of the Bikinis Set is abnormal, which greatly deviates from the normal sales price.

3. Freight upside down

3.1 Definitions

Freight inversion refers to the lower price set for the goods themselves, but the freight set deviates from the normal high price of freight.

3.2 Penalties for freight upside down

The platform will take measures to adjust the search ranking, delete goods and remove goods from shelves for goods with inverted freight. If a certain amount of goods that violate the search cheating rules accumulate to a certain amount, the platform will take measures to adjust the search ranking of all or some goods in the store (including illegal and non-violation goods). If the circumstances are serious, the platform will block all goods in the store; if the circumstances are especially serious, the platform will freeze or close the account.

3.3 Examples of scenarios, including but not limited to the following types

3.3.1 Examples of freight inversion

For example: The freight is too high, which is easy to cause complaints from buyers.

4. SKU cheating

4.1 Definitions

SKU CHEATING REFERS TO THE SELLER'S ABUSE OF SKU'S SETTING FUNCTIONS (SUCH AS SETTING SPECIFICATIONS, QUANTITIES, UNITS AND OTHER INFORMATION IN AN UNCONventionAL WAY, OR CHANDING KEY COMMODITY ELEMENTS THROUGH SKU SETTINGS) TO PUBLISH A HIGH OR LOW PRICE THAT IS NOT AT A LOW PRICE, OR DOES NOT SUPPORT SALE (INCLUDING NON-PAIT). Hold the SKU sold in the usual way) or arrive.

4.2 Penalties for SKU cheating

The platform will take measures to adjust the search ranking, delete goods and remove goods from shelves for SK cheating goods. If a certain amount of goods that violate the search cheating rules accumulate to a certain amount, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-violational goods). If the circumstances are serious, the platform will block all the goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

If SKU cheating also constitutes other improper publication under Article 86 (6) of the AliExpress Platform Rules (Seller Rules), the platform also has the right to punish the seller in accordance with Article 86 (6).

4.3 Examples of case classification, including but not limited to the following types

4.3.1 Case 1 Zero Inventory SKU: SKU sets 0 inventory, and the user can't buy it.

4.3.2 Case 2 No physical SKU: Set no physical SKU, such as no physical picture, no actual size, SKU description as "freight", or "None", "Other" and other unclear words.

For example: The SKU without actual size sets the lowest-cost drainage.

4.3.3 Case 3 SKUs of different categories: Put goods belonging to different categories (such as main parts and spare parts, sets and items, tops and trousers) in the SKU of one commodity at the same time.

4.3.4 Case 4 Different functions/materials/different SKUs: Put goods belonging to different functions/materials/different styles and with large price differences (such as electric and non-electric, PU leather and leather, high-end and low-end versions) in the SKU of the same product. For example: Put different functional products together and drain them at a low price.

4.3.5 Case 5 Overseas warehouse SKU cheating: The goods set up overseas warehouse cannot reach the country to which the overseas warehouse belongs, or the freight is reversed through overseas warehouse setting.

For example: Goods set up an overseas warehouse cannot reach the country where the overseas warehouse belongs, such as ship from the United States, but cannot be shipped to the United States.

For example: freight upside down through overseas warehouse settings, such as the same style and size, the price of goods shipped from China is $10.08, the price of goods shipped from China is $5.11, the freight to the United States is $12.62, and the price of goods shipped from the United States is $5.11, but Unable to deliver to countries other than the United States (prices are for display only).

4.3.6 Case 6 Price Abnormal SKU: Set some price abnormal SKU, obviously ultra-high or ultra-low SKU price. If the normal size and color are $1, the other individual sizes and colors are more than $400,000.

4.3.7 Case 7 SKUs of different quantity units: Put the quantity units (such as the number of pieces) in the SKU of non-quantity units with large price difference, or publish them in unconventional units of quantity. If the color is not placed in the color attributes, the number of pieces is different, and the price difference is large; the goods sold in even numbers will be divided into SKU. Don't place singular and even SKU attributes.

For example: The color attribute is set to vary in number of pieces, with a large price difference. The lowest price does not match the main picture display configuration, which is easy to cause user complaints.

For example: The title and publishing unit are 100pcs, but 10pcs are set in the size, which is easy to cause user complaints.

Example: Generally, one and one pair are placed in the same product link according to double-selling goods.

4.3.8 Any other unconventional SKU settings with large price differences affect the user's behavior of searching for the purchase experience.

III: Transaction Behavior

1. Credit and sales speculation

1.1 Definitions

Credit and sales speculation refers to the behavior of increasing commodity sales and credit through abnormal trading methods.

1.2 Penalty mechanism for credit and sales speculation

1. If it is a first-time credit and sales hype, the platform will delete credit, sales and evaluation information, adjust the search ranking, delete the goods, remove the goods from shelves, close and refund the orders involved, and give 6 points/time, 12 points/time, 24 points/time, 48 points/time or customs according to the seriousness of the violations. Penalties for closing the account.

2. If it is a second credit and sales speculation for the second time or more, regardless of the severity, the platform has the right to close the account directly. If the platform does not take measures to close the account, the platform has the right to take other penalties, including deleting credit and sales, adjusting the search ranking, deleting goods, removing goods from shelves, and closing the orders involved. Close, refund, and deduct points.

The platform will regularly announce the refund tickets of "credit speculation" merchants to the public. For merchants who improve their false reputation for selling fake and poor sales through credit speculation, they will severely crack down on and investigate their legal responsibilities at all costs. Sellers must take it as a warning and operate in good faith.

2. Replace the product

2.1 Definitions

A replacement product is to make it another commodity by editing key attributes such as the published commodity category, brand, model, configuration, material, function, etc. If the product is updated, the seller should release the new product; the published product is a replacement product.

2.2 Penalties for replacing products

The platform will take measures to adjust the search ranking, delete the goods and remove the goods from the shelves. If a certain amount of goods that violate the search cheating rules accumulate, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-violation goods). If the circumstances are serious, the platform will block all goods in the store; if the circumstances are especially serious, the platform will freeze or close the account.

2.3 Examples of scenarios, including but not limited to the following types

2.3.1 Example 1 Modify Commodity A to a completely different category of Commodity B

A: The original goods sold were socks, but now the goods sold are T-shirts.

B: The original sale was night lamp, but now the sale is crystal lamp.

C: The original sale of goods was SKU cheating. Paper towels and sofas were published in a commodity ID, and now the goods sold were sofas.

2.3.2 Example 2 Modify Commodity A into a completely different brand of Commodity B

A: The original sale is Nike sneakers, but now it is Adidas sneakers.

2.3.3 For example 3 Modify Commodity A to a completely different model of Commodity B, or replace the refurbished machine with a new one.

A: The original product for sale is iPhone6, but now the product for sale is iPhone6s.

B: The original sale product was Apple's refurbished machine, and now the product on sale is Apple's new machine.

2.3.4 Example 4 Modify Commodity A to Commodity B with Different Configurations

A: The original sale is a toy without remote control function, but now the product is a toy with remote control function.

B: Shoes originally sold as PU leather, but now they are sold as leather shoes.

Analysis and Punishment Rules for Search Cheating Cases in the Home Industry

For all kinds of search cheating, the platform will carry out daily monitoring and punish them according to this search cheating rules.

I: Information Display - Promism of Commodities

1. Misplaced category

1.1. Definition

Category misplacement refers to the inconsistency between the actual category of the commodity and the category selected for the published product, such as "cooking tool set" in the category of "cookware set"; special transactions such as giveaway/freight/price difference/VIP/dropshipping are not placed in other special categories.
Such errors may cause the front desk products of the website to be displayed under the wrong category, and the platform will be standardized and processed. Please check and modify the information of the misplaced products. Please fill in the category information correctly for new products.

1.2 Penalties for misplacement in category

The platform will take measures to adjust the search ranking, delete the goods, and remove the goods from the shelves. If a certain amount of goods that violate the search cheating rules accumulate, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-violationary commodities); the circumstances are strict. Seriously, the platform will block all the goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

1.3 Examples of scenarios, including but not limited to the following types

Case 1

Example 1: Misplace Paint By Number Under The Arts, Crafts & Sewing Category Under The Home Decor Category Painting & Calligraphy.
Special note: Digital oil painting is a special logistics commodity with liquids, and you can't take the worry-free route of rookies. To avoid unnecessary losses, please put it under the correct Paint By Number category.

Example 2: Put "cooking tool set" under the "cooking set" category

Example 3: Misplace "Measuring Spoons" under the category "Fruit & Vegetable Tools"

Case 2

Special order links for specific customers and order link supplement, postage/price difference, refund, checkout special chain, coupons, customized goods, deposits, AE gift cards, gifts, mobile phone recharge, other, overseas warehousing, pre-sale goods and other special auction links, which are not placed in the designated special release category as required. In the eyes.
Example: Put the replenishment/price link to Tools and other categories, non-Special Category special categories

2. Title description of violation

2.1 Definition

2.2 Title describes penalties for violations

The platform will take measures to adjust the search ranking, delete goods, and remove goods from shelves for goods with the title description. If a certain amount of goods that violate the search cheating rules accumulate to a certain amount, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-violationary goods); If the section is serious, the platform will block all goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

2.3 Examples of scenarios, including but not limited to the following types

2.3.1 Headline abuse  Keywords that do not match the actual sales of the product appear in the title, and keywords are abused.  For example: The product is actually a "Kichen Tools Kitchen Tools" product, and "Cookware Parts Cookware Parts" should not be described in the title of the product.

2.3.2 Title Description Does Not Match

Error example: the title is "4Pcs", which is actually 1-4Pcs, which is a mismatch in the title description; the correct description should be "1-4 Pcs"

Correct example: 1-10-piece set, which should be described as "1-10 Pcs" in the title.

2.3.3 The picture does not match the actual sales

The SKU Picture Is Written As "10 Pcs", But The Actual Sales Quantity Is "1 Pc", Which Is A False Propaganda; The SKU Picture Needs To Correctly Express The Number Of Goods.

3. Duplicate shop

3.1 Definitions

3.2 Penalties for repeated paving

The platform will take measures to adjust the search ranking, delete the goods and remove the goods from the shelves for repeated stores. If the number of goods that violate the search cheating rules accumulate to a certain amount, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-violationary goods); the circumstances are strict. Seriously, the platform will block all the goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

3.3 Examples of scenarios, including but not limited to the following types

4. Other information descriptions are non-compliant.

4.1 Definition:

Other information descriptions that are not in compliance refers to the non-standard display of commodity information, but does not constitute misplacement of the above categories, illegal title description, misselected attributes, and repeated shop, including: 1) the content of the main picture of the commodity is not standardized, such as pure text of the picture, pictures are easy to cause discomfort, etc.; 2) The commodity unit of measurement is obviously related to The conventional sales methods are inconsistent, such as shoes sold only; or 3) The number of pieces released is inconsistent with the actual number of items that can be purchased. For example, the number of pieces released is 100pcs/lot, but the actual number of pieces that can be purchased is only 50pcs, etc., which are easy to cause complaints from buyers.

4.2 Penalties for non-compliance described in other information

The platform will take measures to adjust the search ranking, delete goods, and remove goods from shelves for other non-compliant goods descriptions. If a certain amount of goods that violate the search cheating rules accumulate to a certain amount, the platform will take measures to adjust the search ranking of all or some goods in the store (including illegal and non-violationary goods). If the circumstances are serious, the platform will block all the goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

If other information descriptions that do not comply with the regulations also constitute other improper publishing under Article 86 (6) of the AliExpress Platform Rules (Seller Rules), the platform also has the right to penalize the seller in accordance with Article 86 (6).

II: Price Cheating

1. Ultra-low price of products

1.1 Definitions

The ultra-low price of the product refers to the seller's release of the goods at a low price that deviates greatly from the normal sales price.

1.2 Penalties for ultra-low prices of products

The platform will take measures to adjust the search ranking, delete and remove the goods from shelves for ultra-low-priced goods. If a certain number of goods that violate the search cheating rules accumulate, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-illegal goods); the circumstances In serious cases, the platform will block all goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

1.3 Examples of scenarios, including but not limited to the following types

For example: Normal goods with more than $5 will be released for sale at a low price that deviates greatly from the normal sales price, and the commodity price will be supplemented with freight.

2. Super high price for products

2.1 Definitions

The ultra-high price of the product refers to the seller's release of the goods at a high price that deviates from the normal sales price.

2.2 Penalties for super high prices

The platform will take measures to adjust the search ranking, delete the goods and remove the goods from the shelves for products with ultra-high prices. If the number of goods that violate the search cheating rules accumulate to a certain amount, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-violationary goods); the circumstances In serious cases, the platform will block all goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

2.3 Examples of scenarios, including but not limited to the following types

For example: Apple's cut price is abnormal, which greatly deviates from the normal sales price.

3. SKU cheating

3.1 Definitions

SKU CHEATING REFERS TO THE SELLER'S ABUSE OF SKU'S SETTING FUNCTION (SUCH AS SETTING SPECIFICATIONS, QUANTITIES, UNITS AND OTHER INFORMATION IN AN UNCONventionAL WAY, OR CHANDING KEY COMMODITY ELEMENTS THROUGH SKU SETTINGS) TO PUBLISH A HIGH OR LOW PRICE THAT IS NOT AT A LOW PRICE, OR DOES NOT SUPPORT SALE (INCLUDING NOT SUPPORTING THE CONVENTIONAL PARTY). For sale) or arriving SKU.

3.2 Penalties for SKU cheating

The platform will take measures to adjust the search ranking, delete goods and remove goods from shelves for SK cheating goods. If a certain amount of goods that violate the search cheating rules accumulate, the platform will take measures to adjust the search ranking of all or some goods in the store (including illegal and non-violationary goods); the circumstances In serious cases, the platform will block all goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

3.3 Examples of classification of situations, including but not limited to the following types

Case 1:

No physical SKU: Set a non-physical SKU, such as no physical picture, no actual size, SKU description "freight", or "None", "Other" and other unclear words.

For example: The SKU without actual size sets the lowest-cost drainage.

&nbps;

Case 2:

SKUs for different categories: Divide into different categories or different types of goods, and put them in the SKU of one commodity at the same time, or put the main parts and accessories in a SKU.

Case 3:

Different functions/material SKU: Put goods belonging to different functions/materials with large prices (such as knives and knife sharpeners) in the SKU of the same product.

&nbps;

Case 4:

Overseas warehouse SKU cheating: The goods set up an overseas warehouse cannot reach the country where the overseas warehouse belongs, or the freight is upside down through the overseas warehouse setting.

For example, the goods set up overseas warehouses are $0.54-$16.89, and the same Russian warehouse is the lowest price of $0.54-7.29. However, it is impossible to reach the country where the overseas warehouse belongs, such as ship from Russia, but it cannot be shipped to Russia.

&nbps;

Case 5:

Price abnormal SKU: Set some price abnormal SKU, obviously ultra-high or ultra-low SKU prices. If the normal size and color are $1, the other individual sizes and colors are more than $400,000.

&nbps;

Case 6:

SKUs of different units of quantity: put the units of quantity (such as the number of pieces) in the SKU of non-quantity units with a large price difference, or publish them in unconventional units of quantity. For example, the color is not placed in the color attributes, but different pieces are placed, and the price difference is large; the odd and even numbers will be placed in the SKU respectively. SKU attribute.

For example: The title and publishing unit are 100pcs, but 10pcs are set in the size, which is easy to cause user complaints.

&nbps;

Case 6:

Any other unconventional SKU settings with large price differences affect the behavior of users searching for the purchase experience.

III: Transaction Behavior

1. Credit and sales speculation

1.1 Definitions

Credit and sales speculation refers to the behavior of increasing commodity sales and credit through abnormal trading methods.

1.2 Penalty mechanism for credit and sales speculation

1. If it is a first-time credit and sales speculation, the platform will delete credit and sales, adjust the search ranking, delete the goods, remove the goods from the shelves, close and refund the orders involved, and give 6 points/time, 12 points/time, 24 points/time, 48 points/time or close the account according to the seriousness of the violations. Penalty.

2. Replace the product

2.1 Definitions

2.2 Penalties for replacing products

The platform will take measures to adjust the search ranking, delete the goods, and remove the goods from the shelves for the replaced products. If the number of goods that violate the search cheating rules accumulate to a certain amount, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-illegal goods); the circumstances are strict. Seriously, the platform will block all the goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

2.3 Examples of scenarios, including but not limited to the following types

Example 1: Modify Commodity A to Commodity B with a completely different category

A: The original goods sold were knives, but now the goods sold are knife sharpeners.
B: The original goods sold were balloons, but now the goods sold are simulated flowers.
C: The original sale goods were SKU cheating. Paper towels and sand were published in a commodity ID, and now the goods sold were sofas.

&nbps;

Example 2: Modify Commodity A to Completely Different Brands of Commodity B

A: The original product for sale was brand A mops, but now the goods sold are brand B mops.

&nbps;

Example 3: Modify Commodity A to a completely different model of Commodity B.

A: The original sale product was 28cm frying pan, but now the sale product is 20cm frying pan.

&nbps;

Example 4: Modify Commodity A to Commodity B with different configurations

A: The original sale product was 12-piece cutlery set, and now the sale product is 6-piece cutlery set.

Case analysis of the jewelry and watch industry

1. Issue Category: Too Many SKUs

Sellers often hang too many SKUs under popular links, and the material and price gap is large, which affects the user experience.

2. Issue Category: Category Misplacement

For example, put the SKU of the jewelry set product into the SKU of the single product.

3. Question 3: Freight upside down

For example, choose the value of the goods shipped in the United States for $2 and $7 in postage;

4. Issue Category: Category Misplacement

Add a strap under the watch product, and the watch is equipped with SKU;

5. Issue Category: No Hang

For example, the following goods: the lowest price SKU inventory is type 0 for a long time.

Analysis of search cheating cases in the maternal and infant industry and punishment rules

In order to ensure the search experience of platform buyers and provide a level playing field for the majority of sellers, the platform will continue to strengthen its efforts to crack down and clean up the behavior of cheating exposure opportunities and ranking high, that is, search cheating. For all kinds of search cheating, the platform will carry out daily monitoring and punish them according to this search cheating rules.

I. Commodity Price SKU Cheat

Definition: SKU cheating refers to the seller's abuse of SKU's setting function (such as setting specifications, quantity, units, postage and other information in an unconventional way, or changing key commodity elements through SKU settings) to publish SKUs that deviate from the normal price or does not support sales (including not supporting the conventional party). For sale) or arriving SKU.

Penalties for SKU cheating: The platform will take measures to adjust the search ranking, delete goods and remove goods from shelves for SK cheating goods. If a certain amount of goods that violate the search cheating rules accumulate to a certain amount, the platform will adjust the search ranking of all or some goods in the store (including illegal and non-violation goods). Measures; if the circumstances are serious, the platform will block all goods in the store; if the circumstances are especially serious, the platform will freeze or close the account.

Specific case study:

1. SKU cheating - low-priced different styles: Although they are in the same category, products with great differences in appearance, style and shape are sold together (three cases in the figure below).

Suggestion: Post a separate product link for petticoats, vest skirts, and different sets of products.

2. SKU Cheating - Low-cost different categories: Put goods belonging to different categories (such as tops and trousers, suits and items, main parts and accessories, etc.) in the SKU of one commodity at the same time.

Punishment Case 1: Children's headwear is published under the category of children's dresses

Punishment Case 2: Suit trousers and tops are under the suit category

Punishment Case 3: Maternity's underwear is issued under the Bra category of pregnant women

3. SKU cheating - low price without physical object: set up no physical SKU, such as no physical picture, no actual size, SKU description as "freight", or "no" and other unclear words.

II. Misplaced categories

1. Examples of category misplacement

If the product was originally released in Kids Accessories - Bibs & Burp Cloths; children's clothing, child-related hair accessories, headwear, needs to be released in Kids Accessories ) - Under the category of Kids Headwear.

2. Correct examples of categories

This year, the category of children's dresses has been subdivided according to different scenes.

Girls Dresses-Girls Casual Dresses, as shown in the following figure:

3. Correct examples of categories

Girls Dresses - Girls Party Dresses (party).

4. Correct examples of categories

Girls Dresses- Kids Cospaly Dresses (special occasion)

Please refer to the platform for details.Announcement

Analysis of search cheating cases in the home festival industry

The frequently and high-profile search cheating types in the home festival industry focus on SKU cheating, category misplacement, repeated shop, and freight upside down. The following is a detailed explanation for these four cheating types. The title describes other types of cheating such as violations and price cheating, please refer to the overall rules of the platform:https://sell.aliexpress.com/en/__pc/d.htm? spm=5261.8160107.0.0.761813c5Beckuh

I. Information Display Category - Abuse of Commodities, Misplacement of Categories

1. Definition

Category misplacement refers to the inconsistency between the actual category of the commodity and the category selected for the released product, such as: "colored flag" is issued under "balloon" and "lantern" is sent under "balloon". Note: Special transactions such as giveaway/replenishment freight/replenishment price difference/VIP/dropshipping are not placed in other special categories.

2. Penalties for misplacement of categories

The platform will take measures for goods with misplaced categories, including but not limited to adjusting search rankings, deleting goods, and removing goods from shelves. If a certain amount of goods that violate search cheating rules accumulate to a certain amount, the platform will adjust and search all or some goods in the store (including illegal and non-violational goods). Measures to request ranking; if the circumstances are serious, the platform will block all goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

3. Examples of scenarios, including but not limited to the following types

Example 1: The following goods should belong to Banners, Streamers & Confetti (colored flags, ribbons, shredders) and misplaced under Ballons & Ballons Accessories;

Example 2: Example 2: Pay special links such as postage/price difference/VIP

Special order links for specific customers and order link repair, postage/price difference, refund, checkout special chain, coupons, customized goods, deposits, AE gift cards, gifts, mobile phone recharge, other, overseas warehousing, pre-sale goods and other special auction links have not been placed in the designated special In the publishing category.

Commodity pictures should be actual pictures, and it is forbidden to use pictures of non-actual goods. Products involving coupons, services, etc. should be published under the special category.

II. SKU price cheating

1. Definition

SKU CHEATING REFERS TO THE SELLER'S ABUSE OF SKU'S SETTING FUNCTIONS (SUCH AS SETTING SPECIFICATIONS, QUANTITIES, UNITS, POSTAGE AND OTHER INFORMATION IN AN UNCONCUSAL WAY, OR CHANDING KEY COMMODITY ELEMENTS THROUGH SKU SETTINGS) TO PUBLISH SKUS THAT ARE IN HIGH OR LOW PRICES THAT ARE NOT IN A NORMAL PRICE, OR DO NOT SUPPORT SALE (INCLUDING NO SUPPORT. Sold in the usual way) or arrive at the SKU.

2. Penalties for SKU cheating

The platform will take measures for SKU cheating goods, including but not limited to adjusting the search ranking, deleting goods, and removing goods from shelves. If a certain amount of goods that violate the search cheating rules accumulate to a certain amount, the platform will adjust all or some goods in the store (including illegal and non-violational goods). Search for ranking measures; if the circumstances are serious, the platform will block all goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

3. Examples of scenarios, including but not limited to the following types

Case 1: Zero Inventory SKU

Example: Low-cost SKU set 0 inventory, users can't buy it;

It is recommended that the merchant rectification plan: SKU with 0 inventory should be removed from shelves in time and sold on the shelves after the inventory is replenished.

Case 2: No physical SKU

Example: Set no physical SKU, such as no physical picture, no actual size, SKU description as "freight", or "None", "Other" and other unclear words. As shown in the figure below, a link to selling balloon goods was published, but a virtual picture of non-physical goods was published in the SKU.

Case 3: SKUs of different categories

Example: Put goods belonging to different categories (such as disposable plates, balloons, bunting, etc.) in the SKU of one commodity at the same time.

Suggested merchant rectification plan:

In the above picture case, there are two rectification plans: (1) only one set of goods in this category "Party DIY Decorations"; (2) balloons, buntings, disposable tableware and party hats in SKUs are distributed in different categories (corresponding to The English categories are: Ballons & Ballons Accessories, Banners, Streamers & Confetti, Disposable Party Tableware, Party Hats), then you can make relevant recommendations on the details page (i.e., the original link is mostly balloons, so the original link can retain balloon-related SKUs, and other non-balloon SKUs, please send products separately).

Case 4: Same category, low prices and different styles

Example 1: Different balloons are placed in the same link. Although the category is the same, products with different appearance and styles and different cost prices are sold together. The balloons shown in the red box in Figure 1 below are sold for more than 3 yuan in solid color, and some with sequins inside and the price is more than 4 yuan. Such two types of balloons with different processes and costs cannot be sent to the same link.

Example 2: Please do not send balloons and balloon accessories to the same product link, which causes a lot of confusion to the price difference for consumers seen on the search results display page.

Suggested merchant rectification plan:

Obviously, it is a product with different pricing styles. Please develop different product links separately. Don't send them to a product link.

Case 5: SKU cheating in different numbers of units

Example 1: The same product under the festival category is only different in the number of pieces, and the number of pieces cannot be sent as SKU. The following packaging size refers to the thickness or size of the bag (such as 9*12cm, etc.).

Suggested merchant rectification plan:

First of all, different quantities of packaging products are released separately. In the following cases, 5 packs and 10 two ITEM products can be issued separately.

Then, the discount is used to achieve the discount of some goods.

Finally, different quantities of products can be recommended on the product details page.

III. Repeated shop

1. Definition

2. Penalties for repeated shop

The platform will take measures for repeated stores, including but not limited to adjusting the search ranking, deleting goods, and removing goods from shelves. If a certain amount of goods that violate the search cheating rules accumulate to a certain amount, the platform will adjust and search all or some goods in the store (including illegal and non-violationary commodities). Measures to request ranking; if the circumstances are serious, the platform will block all goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

3. Examples of scenarios, including but not limited to the following types

Case 1: Duplicate shops with different angles/backgrounds/colors

For example: The main picture of the same product in the same store is exactly the same, but the title, attributes, price and other information are highly similar, which is regarded as a duplicate shop. Alternatively, although the main picture is different, the title, attributes, price and other information are highly similar and regarded as duplicate shops.

Case 2: Multiple stores opened by the same seller/platform based on multiple characteristics to sell duplicate goods

IV. Freight upside down

1. Definition

2. Penalties for freight upside down

The platform will take measures for goods with inverted freight, including but not limited to adjusting the search ranking, deleting goods, and removing goods from shelves. If the number of goods that violate the search cheating rules accumulate to a certain amount, the platform will adjust and search all or some goods in the store (including illegal and non-violation goods). Measures to request ranking; if the circumstances are serious, the platform will block all goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

3. Examples of scenarios, including but not limited to the following types

For example: The freight is too high, which is easy to cause complaints from buyers.

Analysis and punishment rules for search cheating cases in the bag industry

The frequently frequent search cheating types in the bag industry are SKU cheating, which is described in detail below. Other types of cheating, such as category misplacement, title description violation, attribute selection error, price cheating and other information descriptions are detailed in the overall rules of the platform:https://sell.aliexpress.com/en/__pc/d.htm? spm=5261.8160107.0.0.761813c5Beckuh

I. SKU cheating

1. Definition

2. SKU Cheating Punishment

3. Examples of scenarios, including but not limited to the following types

Example 1: SKU cheats - put different categories of goods in the same link (such as scarves, glasses, accessories, etc. and bags in one link)

Example 2: SKU cheating - low-priced different styles: although the category is the same, products with large differences in appearance and shape are sold together.

Example 3: SKU Cheat - Low Price 0 Inventory: SKU Sets 0 Inventory, Users Can't Buy

Example 4: SKU Cheat - Overseas Warehouse Freight Upside Down: Non-Overseas Warehouse Marked Goods, Ultra-low Price Sku Sets Abnormal Overseas Warehouse Freight

Analysis and cases of search cheating rules in the men's clothing industry

For all kinds of search cheating, the platform will carry out daily monitoring and punish them according to this search cheating rules.

The main problems in the men's clothing industry focus on SKU cheating and repeating the shop, and now it is mainly explained in detail for these two. Other types of cheating, such as title description violations, attribute selection errors, price cheating and other information descriptions that are not compliant, please refer to the overall rules of the platform:https://sell.aliexpress.com/en/__pc/d.htm? spm=5261.8160107.0.0.761813c5Beckuh

I. SKU cheating

1. Definition

2. SKU Cheating Punishment

3. Examples of scenarios, including but not limited to the following types

Example 1: SKU cheating - low price 0 inventory: SKU sets 0 inventory, users can't buy it;

Example 2: SKU cheating - low price without physical object: set up no physical SKU, such as no physical picture, no actual size, SKU description as "freight", or "none", "Other" and other unclear words;

Example 3: SKU Cheat - Low-cost different categories: Put goods belonging to different categories (such as tops and trousers, suits and items, main parts and spare parts, etc.) in the SKU of one commodity at the same time.

Special case description: Under the set category, due to the upper and lower size problems, the suit and individual items, top and bottom can be placed under the same link. Note that * Bundles under the item category are not allowed to be placed under the same link as the item.

Example 4: SKU Cheating - Low Price Different Styles: Although the category is the same, products with large differences in appearance and shape are sold together.

Not applicable to situation description:

1) The same style has different colors, colors, materials, whether plush, short velvet, plush, etc.; as shown in the following figure: trousers, plush or single trousers, which meet the platform specifications under this category;

2) The same style of different colors, patterns, colors, plush, fleece and plush, which belongs to this category and conforms to the platform specifications;

II. Duplicate delivery

1. Definition

2. Penalties for repeated shop

3. Examples of scenarios, including but not limited to the following types

Example 1: The main picture is consistent and repeated goods: the commodity information is exactly the same or similar; the information includes pictures, titles, prices, attributes, skus, details pages, etc., which are the same or similar.

Example 2: Multiple stores opened by the same seller/platform based on multiple characteristics to sell duplicate goods; the main picture of the product is the main picture of different colors, but the title, attributes, price and other information are highly similar and regarded as duplicate stores.

III. Misplacement of categories

1. Definition

Category misplacement means that the actual category of the goods is inconsistent with the category selected for the published goods, such as 'cloth' placed in the "wedding dress" category; special transactions such as gifts/freight/price difference/VIP/dropshipping are not placed in other special categories.

2. Penalties for misplacement of categories

3. Examples of scenarios, including but not limited to the following types

Example 1: The actual category of the commodity is inconsistent with the category selected for the published goods.

Analysis of search cheating cases in the underwear special clothing industry

The frequently and high-profile search cheat types in the underwear industry focus on SKU cheating, category misplacement, duplicate shop, title description and attribute misselection. The following is a detailed explanation for these five cheating types. Other types of cheating, such as price cheating and other information descriptions that are not compliant, are detailed in the overall rules of the platform:https://sell.aliexpress.com/en/__pc/d.htm? spm=5261.8160107.0.0.761813c5Beckuh

I. Information Display Category - Abuse of Commodities, Misplacement of Categories

1. Definition

2. Penalties for misplacement of categories

3. Examples of scenarios, including but not limited to the following types

Example 1: The following categories should belong to panties (panties) and put them under shorts (shorts);

Example 2: Breast stickers such as intimates accessories should not be attached to bras.

Example 3: Wearing clothing in unconventional scenes (whether it is appropriate to judge from the perspective of a 12-year-old child) should be attached to the special clothing interest category according to the scene of the goods themselves, and should not be attached to the clothing category.

Example 4: Checkout links such as postage/price difference/VIP

Commodity pictures should be actual pictures, and it is forbidden to use pictures of non-actual goods. Products involving coupons, services, dropshipping, etc. should be posted under the special category.

II: SKU price cheating

1. Definition

2. Penalties for SKU cheating

3. Examples of scenarios, including but not limited to the following types

Case 1: Zero Inventory SKU

Example: Low-cost SKU set 0 inventory, users can't buy it;

Case 2: No physical SKU

Example: Set no physical SKU, such as no physical picture, no actual size, SKU description as "freight", or "None", "Other" and other unclear words.

Case 3: SKUs of different categories

Example: Put goods belonging to different categories (such as pajamas and suspenders, tops and trousers (except suit categories)) in the SKU of one commodity at the same time.

Special case note: SKUs under the same IP shape in the special clothing industry can be placed on the same link. Among them, cosplay and wigs, if the wig is sold with character characters in the cosplay store, it is not a misplaced category. However, with 50% as the threshold, if the wig product accounts for more than 50%, it will be judged as a wig seller, which will be misplaced in the category.

Case 4: Same category, low prices and different styles

Example: Different underwear is placed in the same link. Although the category is the same, products with large differences in appearance, shape, function and model are sold together.

Case 5: Overseas warehouse freight upside down or overseas warehouse fee abnormal

Example: Goods set up an overseas warehouse cannot reach the country where the overseas warehouse belongs, such as ship from the United States, but cannot be shipped to the United States.

Case 6: SKU Cheating - Special case of different pieces shows that the price difference caused by multiple packs is not included in SKU cheating.

For example, suits and items under the underwear category can be placed in the same product link. The resulting price difference is not considered price cheating. For example: single pair of underwear and multiple pairs of underwear, a pair of socks and multiple pairs of socks.

III. Repeated shop

1. Definition

2. Penalties for repeated shop

3. Examples of scenarios, including but not limited to the following types

Case 1: Duplicate shops with different angles/backgrounds/colors

Accessories industry search cheating case

The frequently and high-profile search cheating types in the accessories industry focus on SKU cheating, category misplacement, repeated shop, title description and attribute misselection. The following is a detailed explanation for these five cheating types. Other types of cheating, such as price cheating and other information descriptions that are not compliant, are detailed in the overall rules of the platform:https://sell.aliexpress.com/en/__pc/d.htm? spm=5261.8160107.0.0.761813c5Beckuh

I. Information Display Category - Abuse of Commodities, Misplacement of Categories

1. Definition

Category misplacement refers to the inconsistency between the actual category of the commodity and the category selected for the published product, such as "hair hat" placed in the "fisherman's hat" category; special transactions such as gifts/freight replenishment/price difference/VIP/dropshipping are not placed in other special categories.

2. Penalties for misplacement of categories

3. Examples of scenarios, including but not limited to the following types

Example 1: The following categories should belong to Hats (hat) and misplaced under Headwear;

Example 2: Special checkout links such as postage/price difference/VIP

II. SKU Cheating

1. Definition

2. Penalties for SKU cheating

3. Examples of scenarios, including but not limited to the following types

Case 1: Zero Inventory SKU

Example: Low-cost SKU set 0 inventory, users can't buy it;

Case 2: No physical SKU

Example: Set no physical SKU, such as no physical picture, no actual size, SKU description as "freight", or "None", "Other" and other unclear words.

Case 3: SKUs of different categories

Example: Put goods belonging to different categories (such as hairbands and rubber bands, hairbands and hair cards, etc.) in the SKU of one commodity at the same time.

Case 4: Same category, low prices and different styles

Example: Different hairbands are placed in the same link. Although the category is the same, products with large differences in appearance, shape, function and model are sold together.

Case 5: SKU Cheating - Special case of different pieces shows that the price difference caused by multiple packs is not included in SKU cheating.

For example: Items and sets under the accessory category can be placed in the same product link. The resulting price difference is not considered price cheating.

III. Repeated shop

1. Definition

2. Penalties for repeated shop

3. Examples of scenarios, including but not limited to the following types

Case 1: Duplicate shops with different angles/backgrounds/colors

IV. Title description

1. Definition

2. Examples of scenarios, including but not limited to, the following types

Case 1: Headline Abuse

Example: Keywords that do not match the actual sales of the product appear in the title, and keywords are abused. The product is actually a Hairpins hairpins, but the Headband hairband appears in the title.

Analysis of search cheating cases in the women's clothing industry

The frequently and high-profile search cheating types in the women's clothing industry focus on SKU cheating, category misplacement, repeated shop, title description and attribute misselection. The following is a detailed explanation for these five cheating types. Other types of cheating, such as price cheating and other information descriptions that are not compliant, are detailed in the overall rules of the platform:https://sell.aliexpress.com/en/__pc/d.htm? spm=5261.8160107.0.0.761813c5Beckuh

I. Information Display Category - Abuse of Commodities, Misplacement of Categories

1. Definition

2. Penalties for misplacement of categories

3. Examples of scenarios, including but not limited to the following types

Example 1: The following categories should belong to leggings and put them under pants;

Example 2: Wearing clothing in extraordinary scenes (judging whether it is appropriate from the perspective of a 12-year-old child) should be attached to the sex category according to the clothing scene of the goods themselves, and should not be attached to the clothing category.

Example 3: Checkout links such as postage/price difference/VIP

II. SKU price cheating

1. Definition

2. Penalties for SKU cheating

3. Examples of scenarios, including but not limited to the following types

Case 1: Zero Inventory SKU

Example: Low-cost SKU set 0 inventory, users can't buy it;

Case 2: No physical SKU

Example: Set no physical SKU, such as no physical picture, no actual size, SKU description as "freight", or "None", "Other" and other unclear words.

Case 3: SKUs of different categories

Example: Put goods belonging to different categories (such as clothes and accessories, tops and trousers (except suit categories)) in the SKU of one commodity at the same time.

Case 4: Same category, low prices and different styles

Example: Different coats are placed in the same link. Although the category is the same, products with large differences in appearance, shape, function and model are sold together.

Case 5: Overseas warehouse freight upside down or overseas warehouse fee abnormal

Example: Hang the value of the goods upside down in the freight.

Example: Goods set up an overseas warehouse cannot reach the country where the overseas warehouse belongs, such as ship from the United States, but cannot be shipped to the United States.

III. Repeated shop

1. Definition

2. Penalties for repeated shop

3. Examples of scenarios, including but not limited to the following types

Case 1: Multiple stores opened by the same seller/platform based on multiple characteristics to sell duplicate goods

Example: Multiple stores opened by the same entity sell duplicate goods

IV. Title description

1. Definition

2. Examples of scenarios, including but not limited to, the following types

Case 1: Headline Abuse

For example: The product is actually Bodysuit, but Women's dress appears in the title.

V. Attribute Misselection

1. Definition

Attribute misselection means that although the published product is selected correctly, the selected attributes are inconsistent with the actual attributes of the product.

2. Penalties for attribute misselection

3. Examples of scenarios, including but not limited to the following types

Case 1: Misfilled properties such as material, skirt length, sleeve length, etc.

For example, the collar of this product is a round-neck, but the user chose the "V-neck" attribute when publishing.

For example, the skirt length of this product is a medium skirt, but the user chose the "mini skirt" attribute at the time of release.

For example: Style attributes are filled in incorrectly, and the casual style of goods should not be added.

Analysis and punishment rules for search cheating cases in the beauty and health industry

The frequently frequent and high-profile search cheating types in the beauty and health industry focus on SKU cheating, category misplacement, and attribute misselection. The following is a detailed explanation for these three cheating types.

I. SKU cheating

Definition

DEFINITION: SKU CHEATING REFERS TO THE SELLER'S ABUSE OF SKU'S SETTING FUNCTIONS (SUCH AS SETTING SPECIFICATIONS, QUANTITIES, UNITS AND OTHER INFORMATION IN AN UNCONCUSIONAL WAY, OR CHANDING KEY COMMODITY ELEMENTS THROUGH SKU SETTINGS) TO PUBLISH A HIGH OR LOW PRICE THAT IS IN BAND FROM THE NORMAL PRICE, OR DOES NOT SUPPORT SALE (INCLUDING It does not support the normal sale) or arriving SKUs.

Penalties for SKU cheating:

The platform will take measures such as adjusting the search ranking, removing/delete goods from shelves, deducting points for serious goods. If a certain amount of goods that violate the search cheating rules accumulate, the platform will adjust the search for all or some goods in the store (including illegal and non-violational goods). Ranking measures; if the circumstances are serious, the platform will block all the goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

Examples of situation classification

1. Low price 0 inventory, 2. Low price without physical object, 3. Low price and different categories, 4. Low price and different functions/materials/styles, 5. Freight cheating (overseas warehouse freight upside down, goods set up overseas warehouses cannot reach the country of overseas warehouse), 6. Mixed issuance of different quantities of units (single and multiple); including but not Limited to the following types

Penalty Type 1 - Low-priced Zero Inventory SKU: SKU sets 0 inventory, users can't buy it.

Rectification plan: The platform encourages merchants to make low-price concessions for the same commodity through marketing means, but merchants also need to pay attention to marketing product inventory in time. For low-cost marketing SKUs, the inventory is 0, timely inventory replenishment or delete inventory SKUs to prevent empty-free goods from violating. If it is found that illegal punishment will be uniformly imposed, please be sure to maintain the marketing SKU inventory.

Penalty Type 2 – Low-cost No Physical Picture SKU: Set No Physical SKU, Such As No Physical Picture, No Actual Size, SKU Description As "freight", Or "None", "Other" And Other Uncleancies.

Rectification plan: If the platform requires unified commodity links, if they are physical links, all SKUs must be physical goods. SKU commodity maps must indicate physical maps of goods sold. If low-priced SKU maps are not physical pictures, they will be punished.

Penalty Type 3 – Mixing of different categories with items Low-priced SKU: Put goods belonging to different categories (such as main parts and spare parts, sets and items) in the SKU of one commodity at the same time to obtain traffic through low unit-priced accessories.

Rectification plan: The main product sold by a single item must be the same product with different color numbers/effects of the unified product. If the corresponding low-priced SKU and the main product are not the same, please delete the SKU. If the above case, please delete the powder SKU, all of which should be the corresponding foundation products.

Rectification plan: The main product sold by a single item must be the same product with different color numbers/effects of the unified product. If the corresponding low-priced SKU and the main product are not the same, please delete the SKU. If the above case, please delete the magnetic rod gadget SKU, all of which should be corresponding nail polish products.

Beauty and health special case: nail glue and storage glue in the nail glue category, and the base glue is placed in a listing, which is allowed to be released by the beauty and health industry, as shown in the figure below.

Penalty Type 4 – Release Different Core Functions/materials/low-cost SKUs With The Same Item: Put Goods That Belong To Different Core Functions/styles/materials And Have A Large Price Differences (such As Electric And Non-electric, PU Leather And Genuine Leather) In The SKU Of The Same Commodity. At Present, The Core Controls Charged And Non-charged SK U mixed hair, leather/hair and non-dermal/hair mixed hair 2 categories. If there is a new management type, it will be updated and notified in the announcement.

Case 1

Rectification plan: Remove ordinary low-cost mirrors, and all SKUs are LED mirrors.

Case 2

Rectification direction: Remove mouse nail lamp low-cost SKU

Beauty and health special cases (published allowed)

Nail art equipment (mail lamp, grinder) allows the release of goods with different number of beads and different power. The price difference between the highest price SKU and the lowest SKU should not be too large. For example:

Penalty Type 5 – SKU Logistics Cheat:

Including not limited to: 1) the goods shipped from China in the overseas warehouse of the destination country; 2) the goods in the destination country cannot actually reach the destination country; 3) the actual freight cost of overseas warehouse delivery in the destination country is higher than the lowest SKU price of the product; 4) set up cross-border direct freight, economic, Simple and standard freight at any level higher than the lowest price of the product SKU price must not be too large. For the industry, it is judged that freight inverted SKU cheats illegally. Please sort out the authenticity of overseas delivery of products, reasonably calculate the freight and price system. Do not achieve low-cost drainage through freight inversion and false delivery of overseas warehouses. Penalties for store violations.

Example 1

Rectification direction: If there is no U.S. overseas warehouse, do not set up the United States at the place of delivery.

Example 2: Freight upside down through overseas warehouse settings. For example, the price of goods shipped from China is $1.39, the price of goods shipped from China is $1.30, and the freight from the United States is $36.84, and the freight to the United States is $36.84 (the price is for display only).

Example 3

Rectification plan: Commodity prices need to be raised, and the difference between logistics freight of overseas warehouses should not be too high. Overseas warehouse logistics freight should be reasonably set according to the actual situation of the destination country.

Penalty Type 6 – Same item (single and multiple pieces) SKU: single/piece and multiple/piece (set class).

For example:

Rectification plan: Delete a single SKU

Correct release case: Nail polishing head only publishes a single product, and the main picture can only be used for display of commodity types, and no quantitative guidance.

The following three combination SKU forms are allowed to be released by the beauty and health industry. If there are single and multiple mixed sends, illegal penalties will be imposed according to the search cheating rules.

Beauty and health special cases:

1. Two or more different color/model combinations:

For example, 2 bottles of different colors of nail polish glue can also be combined with 4 bottles of red series (4 popular combinations of mainstream red series), or 2 bottles/4 bottles / 8 bottles / multi-bottles of a hot SKU color number are released in a list, and 2 bottles and above are prohibited and single bottles or single ones are published in a lis. In addition, the eye shadow palette can push SKUs of different color palettes in different colors, such as eye shadow palettes with different popular colors in 8 colors, 12 colors, 20 colors and 24 colors, which are published in a listing;

The nail set SKU meets the requirements and does not post single and multiple packages in one link.

This product combines different color numbers of the same lipstick into SKU, and only one and more are not published in the same link, which meets the requirements.

False eyelashes allow 2 pairs to install multiple sets of combinations, but it is not allowed to exist in a combination of single pairs of false eyelashes and multiple pairs of false eyelash sets. NOTES: 1. THE RELEVANT DESCRIPTION OF THE NUMBER OF PIECES CAN NOT BE PUT IN THE PRODUCT TITLE. IF THE TITLE HAS A TREE-RELATED DESCRIPTION, THERE MUST BE A MINIMUM NUMBER AND MUST BE CONSISTENT WITH SKU; 2. THE MAIN PICTURE CAN ONLY BE DISPLAYED OF PRODUCT TYPES, AND IT IS NOT QUANTITY GUIDED; 3. THIS REQUIREMENT APPLIES TO ALL cateGORIES.

Makeup brushes allow 3 sets to install multiple combinations, but it is not allowed that a single brush and multiple sets of brushes are in one combination link. Note: 1. The minimum quantity in the title must be consistent with that in SKU; 2. The main picture can only be displayed as a commodity type, and shall not be guided by quantity.

2. Holiday limited physical set OR brand gift activity limited set OR conventional physical set strategy:

Christmas, Black Friday and other festival limited development set (product packaging reflects holiday mental limitation), promote cost-effective set combination, conventional physical set, such as nail art comprehensive set product line, makeup comprehensive set product line. Do not put it in a link with a single bottle or single one, and if the package involves more than 2 categories of goods, it must be published under the package category.

3. Main product + accessory combination strategy / main product + high relevance sales category combination:

For example, the printing set (nail polish, template, gadget), eye shadow tray + eye shadow brush main supporting group, skin care tools + essence CP combination sales strategy, can realize the joint sales of the main product and essential products, capture the potential loss of demand to the link, and realize demand harvesting.

Do not put it in a link with a single bottle or single piece. The single combination involves a combination of more than 2 categories of goods, which must be published under the bundle category.

The link meets the requirements.

As mentioned above, the 6 types of SKU cheating rules and violations, please read them carefully and do a good job in the rectification of store illegal goods.

II. Misplaced categories

Definition:

Category misplacement refers to the inconsistency between the actual category of the commodity and the category selected for the published product, such as "cloth" in the "wedding dress" category; special transactions such as gifts/freight/price difference/VIP/dropshipping are not placed in other special categories. Such errors may cause the front desk products of the website to be displayed under the wrong category, and the platform will be standardized and processed. Please check and modify the information of the misplaced products. Please fill in the category information correctly for new products.

Penalties for misplacement of categories:

The platform will take measures to adjust the search ranking, delete goods and remove goods from shelves. If a certain amount of goods that violate the search cheating rules accumulate to a certain amount, the platform will take measures to adjust the search ranking of all or some goods in the store (including illegal and non-violation goods); if the circumstances are serious, The platform will block all goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

There are three major business categories of beauty and health, and the categories that can be published are as follows.

Examples of category misplacement scenarios, including but not limited to the following types

Category Misplacement Example 1: Publishing nail polishing head under the nail polishing machine category, the correct category is nail polishing head

Rectification: It should be sent to Beauty & Health > Nail Art & Tools > Nail Tools > Nail Drill Accessories&B its (nail polishing accessories and grinding heads)

Category misplacement Example 2 Example: Publish dental mobile phones under the tooth whitening category. The tooth whitening category can publish whitening stickers, whitening pens, tooth powder and other products. It is forbidden to publish dental whitening lamps, dental medical devices, toothpaste, toothbrushes and other products.

Rectification: It should be sent to Beauty & Health > Oral Hygiene > Dental Supplies > Dental Handpieces

Category misplacement Example 3 For example: It is forbidden to publish false eyelash peripheral tools, false eyelash glue, etc. under the false eyelash category.

Specification for the issuance of makeup false eyelashes categories: false eyelash stickers and false eyelash glue are placed in the corresponding leaf category; peripheral tools such as false eyelash brushes, tweezers, glue trays are placed in the false eyelash tools and accessories.

Rectification: It should be sent to Beauty & Health > Makeup > Makeup Tools & Accessories >> False Eyelashes Tools & Accessories (False eyelash tools and accessories)

Example of category misplacement 4: special checkout links such as postage/difference/VIP

Special order links for specific customers and order link supplement, postage/price difference, refund, checkout special chain, coupons, customized goods, deposits, AE gift cards, gifts, mobile phone recharge, other, overseas warehousing, pre-sale and other special auction links have not been placed in the designated special release category in accordance with the regulations.

Example: Put the replenishment/price difference link in the non-Special Category special category

Rectification: Put the replenishment/price link in the Special Category special category

Example 5: Adult products are misplaced under the category of beauty and health non-adult products

For example:

Rectification: It should be sent to Beauty & Health > Sex Products > Sex Toys > Dildos

Example 6 of category misplacement: staggered adults under the category of beauty instruments, ordinary non-electrified tools;

For example:

Rectification: It should be sent to Beauty & Health > Sex Products > Sex Toys > Dildos

Rectification: should be sent to Beauty & Health > Skin Care Tool > Facial Care Tool Facial Care Tool (non-electric) > Face Skin Care To ols (None Electric) (Face Skin Care Tools (non-electric))

Example 9: Misplaced adult, health, skin care tool products under the wash set category;

Give an example

Rectification: It should be sent to Beauty & Health > Health Care > Chinese Medicine > Plaster

III. Attribute misselection

Definition:

Attribute misselection means that although the published product is selected correctly, the selected attributes are inconsistent with the actual attributes of the product. Such errors may cause the foreground products of the website to be displayed under the wrong attributes, and the platform will be standardized and processed. Please check the information of the misplaced product, modify it, and fill in the attribute information correctly in the newly released product.

Penalties for misselecting attributes:

The platform will take measures to adjust the search ranking, delete goods, and remove goods from shelves for misselected attributes. If a certain amount of goods that violate the search cheating rules accumulate to a certain amount, the platform will take measures to adjust the search ranking of all or some goods in the store (including illegal and non-violationary commodities); if the circumstances are serious, The platform will block all goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

Scenario examples:

1. Brand attributes are misplaced: brand A is released in brand B, and A official flagship store releases B brand products; 2. Including but not limited to the following types

For example:

Rectification: The product brand and the brand written attribute are inconsistent. If the product is deleted without brand authorization (select the corresponding brand in the brand authorization attribute)

Penalty rules:

1. For commodity violations, the platform will remove the goods from the shelves for the first time (after the merchant rectification, upload it by itself). For multiple violations, the goods will be deleted;

2. For stores that have repeatedly violated regulations, 12 points will be deducted from the store and closed for 7 days;

3. For stores with particularly serious violations, 48 points will be deducted from the store and the account will be closed;

Analysis and punishment rules for search cheating cases in the wig industry

For all kinds of search cheating, the platform will carry out daily monitoring and punish them according to this search cheating rules.

I: Information Display - Promism of Commodities

1. Misplaced category

1.1. Definition

Category misplacement refers to the fact that the actual category of the commodity is inconsistent with the category selected for the published commodity, such as putting the "hair curtain" in the "set" category; special transactions such as gifts/replenishment freight/price difference/VIP/dropshipping are not placed in other special categories.

1.2 Penalties for misplacement in category

The platform will take measures to adjust the search ranking, delete the goods, and remove the goods from the shelves. If a certain amount of goods that violate the search cheating rules accumulate to a certain amount, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-violationary commodities); If the circumstances are serious, the platform will block all the goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

1.3 Examples of scenarios, including but not limited to the following types

1.3.1 Example of category misplacement 1

Example: Misplace white products (white, gold, brown, gray, and other gorgeous colors) in black human eyes

2. Title description of violation

2.1 Definition

2.2 Title describes penalties for violations

The platform will take measures to adjust the search ranking, delete goods, and remove goods from shelves for the goods whose title description violates illegal goods. If a certain amount of goods that violate the search cheating rules accumulate, the platform will take measures to adjust the search ranking of all or some goods in the store (including illegal and non-violation goods). If the circumstances are serious, the platform will block all the goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

2.3 Examples of scenarios, including but not limited to the following types

For example: Lace-free products use lace keywords or keywords that describe lace area.

For example, hair sutures use descriptors such as 13*4*1 or 13*6/13*6*1 containing large areas of lace (13*4/13*6). It is recommended to use part lace, t part, l part, 13*1, 4*1, etc. to truly describe the lace area. Key words

For example: Chemical fiber wigs use human hair or keywords that describe human hair, such as remy/virgin/Brazilian/hd.

Example: Product misuse keywords, such as jumbo braids using crochet braid/crochet hair keywords

Example: Carnicaron material is a limited supply of raw materials, and unauthorized use of keywords is prohibited.

2.3.2 Title stacking

Keywords are repeated multiple times in the item title description.

Example: Repeated use of the same keyword in the title

3. Attribute Misselected

3.1 Definitions

Attribute misselection means that although the published product is selected correctly, the selected attributes are inconsistent with the actual attributes of the product.

3.2 Penalties for misselecting attributes

The platform will take measures to adjust the search ranking, delete goods, and remove goods from shelves for goods with misselected attributes. If a certain amount of goods that violate the search cheating rules accumulate, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-violationary goods); If the circumstances are serious, the platform will block all the goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

3.3 Examples of scenarios, including but not limited to the following types

3.3.1 Attribute Error Election Example

Remy material does not support all colors dyeing, exaggerated description

4. Duplicate shop

4.1 Definitions

4.2 Penalties for repeated paving

The platform will take measures to adjust the search ranking, delete the goods and remove the goods from the shelves for repeated stores. If a certain amount of goods that violate the search cheating rules accumulate to a certain amount, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-violationary goods); If the circumstances are serious, the platform will block all the goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

4.3 Examples of scenarios, including but not limited to the following types

4.3.1 Example 1: Consistent duplicate paving in the main drawing

4.3.2 Repeated shop example 2: Replacement angle of the same product, model drawing repeat shop

4.3.3 Example of duplicate shops 3: Multiple stores opened by the same seller/platform based on multiple characteristics to sell duplicate goods

5. Other information descriptions are non-compliant.

5.1 Definition:

nbsp;nbsp;nbsp;Irrorpliant description of other information refers to the irregular display of commodity information, but does not constitute misplacement of the above categories, illegal title description, misselected attributes, and repeated shop, including: 1) The content of the main picture of the product is not standardized, such as pure text of the picture, and the picture is easy to cause discomfort, etc. 2) The commodity unit of measurement is obviously inconsistent with the conventional sales method, such as shoes sold only; or 3) the number of pieces released is inconsistent with the actual number of items that can be purchased, such as 100pcs/lot, but the actual number of pieces that can be purchased is only 50pcs, etc., which are easy to cause complaints from buyers.

5.2 Penalties for non-compliance described in other information

The platform will take measures to adjust the search ranking, delete goods, and remove goods from shelves for other non-compliant goods. If a certain number of goods that violate search cheating rules accumulate, the platform will adjust the search ranking of all or some goods in the store (including illegal and non-violationary goods). Name measures; if the circumstances are serious, the platform will block all the goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

II: Price Cheating

1. Ultra-low price of products

1.1 Definitions

The ultra-low price of the product refers to the seller's release of the goods at a low price that deviates greatly from the normal sales price.

1.2 Penalties for ultra-low prices of products

The platform will take measures to adjust the search ranking, delete goods and remove goods from shelves for ultra-low-priced products. If a certain amount of goods that violate the search cheating rules accumulate, the platform will take measures to adjust the search ranking of all or some goods in the store (including illegal and non-violationary goods). If the circumstances are serious, the platform will block all goods in the store; if the circumstances are especially serious, the platform will freeze or close the account.

1.3 Examples of scenarios, including but not limited to the following types

1.3.1 Examples of ultra-low prices of products

Publish sales at a low price that deviates greatly from the normal sales price.

2. Super high price for products

2.1 Definitions

The ultra-high price of the product refers to the seller's release of the goods at a high price that deviates from the normal sales price.

2.2 Penalties for super high prices

2.3 Examples of scenarios, including but not limited to the following types

2.3.1 Examples of ultra-high prices of products 1

For example: The price of the lace head cover is abnormal, which greatly deviates from the normal sales price.

3. Freight upside down

3.1 Definitions

Freight inversion refers to the lower price set for the goods themselves, but the freight set deviates from the normal high price of freight.

3.2 Penalties for freight upside down

The platform will take measures to adjust the search ranking, delete goods and remove goods from shelves for goods with inversion freight. If a certain amount of goods that violate the search cheating rules accumulate, the platform will take measures to adjust the search ranking for all or some goods in the store (including illegal and non-violationary goods); If the circumstances are serious, the platform will block all the goods in the store; if the circumstances are particularly serious, the platform will freeze or close the account.

4. SKU cheating

4.1 Definitions

SKU cheating refers to the seller's abuse of SKU's setting function (such as setting specifications, quantity, unit, postage and other information in an unconventional way, or changing key commodity elements through SKU settings) to publish SKUs that deviate from the normal price or low prices, or does not support sales (including not supporting pressing Normally sold) or arriving SKU.

4.2 Penalties for SKU cheating

The platform will take measures to adjust the search ranking, delete goods and remove goods from shelves for SK cheating goods. If a certain number of goods that violate the search cheating rules accumulate to a certain amount, the platform will take measures to adjust the search ranking of all or some goods in the store (including illegal and non-violation goods). If the circumstances are serious, the platform will block all goods in the store; if the circumstances are especially serious, the platform will freeze or close the account.

4.3 Examples of case classification, including but not limited to the following types

4.3.1 Case 1 Zero Inventory SKU: SKU sets 0 inventory, and the user can't buy it.

4.3.2 Case 2 SKUs of different categories: Publish goods belonging to different categories, such as mechanism head covers and lace head covers, in the same product.

4.3.3 Case 3 Different functions/material SKU: Put goods belonging to different functions/materials with large price differences (such as electric and non-electric, PU leather and leather, high-end and low-end versions) in the SKU of the same commodity.

4.3.4 Case 4 Single and multiple singles are mixed: the main picture shows multiple products, and the unit price is lowered through the flyer on sku to attract buyers to click.

Analysis of search cheating cases and punishment rules in the toy industry

For all kinds of search cheating, the platform will carry out daily monitoring and punish them according to this search cheating rules.

I: Information Display - Promism of Commodities

1. Misplaced category

1.1. Definition

1.2 Penalties for misplacement in category

1.3 Examples of scenarios, including but not limited to the following types

1.3.1 Example of category misplacement 1

Example: Put commodity accessories under the whole unit category

Example: Put remote control robots under the manual category

1.3.2 Example of category misplacement 2: special checkout links such as postage/price difference/VIP

Example: Put the replenishment/price difference link in the Toys & Hobbies category, non-Special Category special category

2. Title description of violation

2.1 Definition

2.2 Title describes penalties for violations

2.3 Examples of scenarios, including but not limited to the following types

2.3.1 Headline abuse

Keywords that do not match the actual sales of the product appear in the title, and keywords are abused.

For example: The goods are actually handmade, but Block appears in the title.

3. SKU cheating

3.1 Examples of classification of situations, including but not limited to the following types

Case 1:

Zero inventory SKU: SKU sets 0 inventory, users can't buy it.

Punishment cases:

Case 2:

No physical SKU: Set a non-physical SKU, such as no physical picture, no actual size, SKU description "freight", or "None", "Other" and other unclear words.

Case 3:

SKUs of different categories: Put goods belonging to different categories (such as main parts and spare parts, sets and items) in the SKU of one commodity at the same time.

Punishment cases:

Case 4:

Different functions/material SKU: Put goods belonging to different functions/materials with large price differences (such as electric and non-electric, PU leather and leather, high-end and low-end version) in the SKU of the same product.

Special case of the toy industry: The main body of the goods under the Building & Construction Toys (200001383) category is the same, but electric and non-electric, luminous and non-luminous SKUs can be placed under the same commodity, but it should be noted that the title cannot only write electric. Or glow, electric/non-electric, as well as glow. Write it to the title without glowing.

Special cases of the toy industry: Outdoor Fun & Sports (100001719) In the category of outdoor cycling toys, the main body of the product is the same (for example, the number of wheels is the same) and the main function is the same, but several SKUs, namely single-wheel drive, dual-wheel drive and four-wheel drive, can be placed under the same product.

Case 5:

Punishment cases:

Case 6:

Price abnormal SKU: Set some price abnormal SKU, obviously ultra-high or ultra-low SKU prices. If the normal size and color are $1, the other individual sizes and colors are more than $400,000.

Case 7:

Toy industry special cases: Action & Toy Figures (201292714) / Stuffed Animals & Plush (200001387), different characters/image in a series of collectible handicrafts/blind boxes, and the All character/image collections in the series can be placed under the same product.

Case 8:

Any other unconventional SKU settings with large price differences affect the behavior of users searching for the purchase experience.