The most important functions of business staff are: traffic Kanban and conversion Kanban. Traffic Kanban mainly shows sellers the source and distribution of traffic on the APP and PC terminals in the store. At present, there are 12 channels open to sellers:
1. Shopping guide channel
2. Product page
3. Search
4. AliExpress Homepage
5. Buyer's backstage
6. Other
7. Shopping cart
8. Store page
9. Favorites
10. Autonomous visit
11. Off-site traffic
12. Content of the venue
Sellers can further judge the traffic source of their stores and the proportion ranking of each traffic channel according to the traffic channel. The traffic of a product is entered by the traffic of each traffic channel. According to the fluctuation of the flow on the line chart, the flow channel can be judged as a basis for flow reference. At the same time, the traffic channels are sorted according to the number of visitors, forming the top five rankings. Rank keywords by channel. Form a channel keyword leaderboard.
The conversion Kanban mainly ranks visitors, additional purchases, collections and payments. At the same time, combined with the analysis of goods vertical and horizontal data, it analyzes important indicators such as the search exposure of goods, the number of orders placed, the amount of payments, the number of additional purchases, and the number of favorites. Combined with the data, this part of the data can analyze the flow of goods and potential commodities, which can be used to more clearly judge the possibility of commodities becoming explosives. Combined with the data vertical and horizontal, the merchant growth mechanism, and making full use of the data of business staff, we can select the products of the store more accurately and promote the products into explosive products.
Business staff is essentially different from data vertical and horizontal. Business staff is the first unified merchant data platform created by Alibaba, providing a one-stop, personalized and customizable business decision-making experience for all merchants. It integrates massive data and store management ideas, which can not only better provide merchants with data disclosure, analysis, interpretation, prediction and other functions of full-link store operation such as traffic, commodities, transactions, etc., but also better guide merchants' data operation!
Business staff is an upgraded version of data vertical and horizontal. Business staff will gradually iteratively replace data vertical and horizontal, empower business staff in the field of data to AliExpress merchants, and provide better data services for merchants. When the business staff is improved, the data will be processed offline. The number of buyers with data vertical and horizontal data is the direct accumulation of APP and non-APP terminals, and the number of buyers of business staff is APP and non-APP dedutying statistics, and the statistical logic is inconsistent. The business staff can better represent the real number of buyers and the unit price of customers in the store. The data vertical and horizontal dimension is from Sunday to Saturday, and the business staff week dimension is from Monday to Sunday, which is caused by the fact that the business staff temporarily does not support international controls, which will be optimized in the future. The significance of business staff is to provide useful data, which can further provide corresponding data support for seller operations and facilitate sellers to further operate.
The most important thing for the merchant growth mechanism for sellers is the seven major ability model matrices, which can intuitively see the various operating capabilities of the seller's store, and at the same time provide industry averages and excellent reference values in the industry as reference. When we use this function, we can directly view one of our weaknesses. ( See the picture on the right)
The flow capacity is the weakest, not reaching the average level of its peers. Therefore, the next operation focus can be on the store's carrying capacity, and the merchant growth mechanism will independently and further interpret each ability. At the same time, it provides solutions for sellers' reference. Through the guidance of the merchant growth mechanism, sellers can improve their weak links in the shortest time and improve the overall level of their stores as soon as possible.
The merchant growth mechanism provides four main solutions for insufficient traffic carrying capacity:
I. Tips for the transformation of marketing activities
Customer Management | View Coupon Users | Product Optimization
1 Manage customers and manage layered management, and use coupons and emails to market stratified customers at the same time. Especially at the beginning of the month, when the marketing email is first sent, buyers receive no more than two marketing emails, so it is most effective in marketing at the beginning of each month.
2 Coupons are more effective with email marketing. Setting up coupons and informing buyers during email marketing can improve the utilization rate of buyers' coupons.
3 Further optimization of commodities, mainly aimed at the main picture, title and price of the product. For the optimization of the main picture, you can use the creative title of the through train to test. Which one has a high click rate is which one to use. The title optimization ensures that all key keywords can be accurately covered. Price optimization ensures competitiveness and profitability.
II. Wireless terminal "fast, accurate and ruthless" to improve conversion
Optimize Pictures | Optimize Detailed Description | Optimize the undertaking page
1 Pictures can be displayed in as many angles as possible, display product pictures in details, and use high-definition pictures.
2 Optimize the details page description of wireless and PC terminals.
3 Optimize the acceptance page, you can use associated marketing, put it under the hot link, and complete the further undertaking of traffic.
III. How to convert through train clicks into orders
Optimize keywords | Improve the ranking | Promote good words
1 Optimize keywords. Through the front-end buyer page, view the keywords of high-quality peers or use data vertically and horizontally. According to the popularity of the three types of keywords, further use adjustment optimization keywords.
2 Improve the ranking and ensure the sales of goods while contacting buyers to release praise with pictures to further improve conversion.
3 Use the key promotion functions of the through train to further promote good words, expand the relevance of product keywords, and improve clicks and rankings.
IV. How to make new products break zero in an instant
Through Train Measurement | Fan Marketing | Internet Celebrity Marketing
1 Use the express promotion function of the through train to add 3-5 products of the same category, measure the model, and judge the potential of the product according to the data situation (exposed, browsing, visitor, additional purchase, collection).
2 Fan marketing, using global trial channels to attract fans, posting to fans and exclusive price marketing for fans. It can further improve the viscosity of fans and improve the repurchase rate.
3 Internet celebrity marketing, contact Internet celebrities on YouTube, VK and other well-known websites, use videos or marketing posts to let celebrities' fans pay for celebrities' products, and import celebrities' fan traffic into their own stores to achieve the dual purpose of off-site traffic and improving traffic carrying capacity.
- Get link
- X
- Other Apps
- Get link
- X
- Other Apps
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