AliExpress merchant delivery time limit incentive plan trailer

AliExpress merchant delivery time limit incentive plan trailer

Dear AliExpress sellers,

Logistics timeliness is the most important concern for overseas buyers to consider cross-border transactions. Long logistics timeliness is one of the core reasons for the loss of store users. In order to ensure that buyers have a good buying experience, the platform will provide more policy support to sellers with fast delivery time.

AliExpress merchant delivery timeliness policy: 7-day logistics Internet access is the bottom line of the platform. Merchants can access the Internet for 48 hours/72 hours, and can enjoy the platform's N-multiple rights and interests. In the future, the platform will continue to help fast-delivery merchants improve their cross-border competitiveness. ( The platform has launched the logistics performance of merchants in the business staff. Sellers can check the Internet access rate of 7 days, 72 hours and 48 hours, and the breakdown of orders that do not meet the standards in 7 days)

       I. 7 days of surfing the Internet is the minimum requirement of the platform (except for goods with a customized category setting a delivery period of more than 7 days)

       1. Platform marketing activity threshold: "Merchant's 7-day Internet access rate" is expected to be included in the platform marketing activity threshold on Black Friday this year, and merchants who do not meet the standards will not be able to participate in platform activities (specific requirements should pay attention to the platform's follow-up notices);

       2. Gold and silver entry threshold: "Shop 7-day Internet access rate" will be included in the gold and silver access index (specific implementation time pay attention to the platform notice);

       3. Merchant growth assessment: In July, the "store 7-day Internet rate" has been included in the merchant growth logistics module, affecting store scores and store rating rights and interests. Specifically, you can enter AliExpress background-merchant growth-logistics module to check the score;

       4. At the bottom 10% of merchants issue monthly on-site letter warnings:

Please pay attention to your current "store 7-day Internet access rate" data performance, and better measure and improve the logistics delivery level in your industry by comparing average and excellent data.

The platform gives sellers room for improvement, and the seller platform will be punished and deducted points for starting the account in the future. ( Specific implementation time to pay attention to the platform notice)

       II. 72 hours of surfing the Internet is the incentive goal of the platform.

       1. Window reward plan: "72-hour Internet access rate of stores" every month >=95% of merchants, the platform will have a window reward policy, which is expected to be launched in October (the distribution is subject to platform statistics and on-site letter notifications)

       2. NR exemption plan: order delivery within 72 hours + online delivery. If there is an NR dispute, the platform will launch the merchant growth assessment exemption plan (pay attention to the platform's follow-up notice for the specific implementation time)

       3. Commodity Details Transparency Plan: The delivery period of goods is less than or equal to 3 days, and the delivery period of goods will be displayed in commodity details to promote consumer purchase conversion (expected to be launched on September 30)

       III. 48 hours of surfing the Internet is the target of the platform.

If the seller's goods can be shipped within 48 hours, they can give priority to joining important national logistics projects of the platform.

       1. Russian logistics order item: no need for seller registration, the platform selects according to the historical delivery speed of merchants/commodities (the faster the delivery, the priority); free upgrade logistics lines: Russian "economic, simple, standard" logistics orders, rookies maintain the recipient and delivery address for the received packages that meet the conditions. Upgrade and order delivery to improve transportation timeliness and customer experience. For project details, click here to learn.

       2. "Availed on October 15th" key national consumer transmission plan: goods will be delivered within 48 hours. In the past, the historical delivery speed of merchants/commodities was less than or equal to 48 hours. Priority will be given to participating in the Russian/Spain 10-day project. The project is currently in the preparatory stage, and the implementation time is concerned about the platform notice;

       3. Positive impact of search sorting: The shorter the average timeliness of the goods on the Internet, the shorter the delivery time, and the more advantages will be under the same situation as search natural sorting.

       Dear sellers, with the promotion and assessment of the Internet access rate launched by the platform, in just a few months, many merchants have greatly improved their delivery timeliness, and some backward merchants have to cheer up. At present, it is recommended that sellers: 1) Equip a certain amount of inventory, do a good job in inventory management, and deliver them as soon as possible when receiving orders to improve customer satisfaction. 2) Use a logistics carrier that can provide a valid order number and can deliver quickly. It is recommended that you use the online delivery of the platform.

* The platform assesses the store/commodity/order Internet access rate according to the business scenario;

* Internet access rate statistical caliber: Take the 7-day Internet access rate as an example. Among successful orders in the past 30 days, the proportion of orders with Internet access time (logistics Internet access time - payment success time) is less than 7 days;

*Historical Information Reference: Announcement of the Effective Implementation of AliExpress Order Internet Rate Rules

 

AliExpress