This is not because of the low efficiency of the operation. In fact, thanks to the commissioning of a series of equipment such as high-speed camera, consumers can complete the self-service pick-up of the whole process with the pick-up code. More tasks Zheng Bo have to deal with every day is to put packages on the shelves and provide door-to-door service for some consumers who "book door-to-door delivery". The latter will naturally increase the workload, but fortunately, Tmall and Taobao are subsidized. In addition, thanks to the intelligent technology of rookie, Zheng Bo's rookie station has also achieved 24-hour self-service pick-up. When Zheng Bo gets off work and consumers arrive at the rookie station, they can scan the code to open the door and pick it up.
Also in Hangzhou, the East China Transportation Automation Warehouse, located in the new airport area, is sending a large number of domestic products to Europe, the United States, Russia, Latin America and other markets. There is also a series of intelligent logistics equipment, such as digital assembly lines, gantry racks, cross-band sorters, etc. The most noteworthy is the "intelligent order" technology - based on this technology, different orders of the same consumer in the same cycle, after the integration of rookie collection, form a large package, and upgraded from a surface mail line of 30-50 days to a direct air line within 20 days. Some regions can Upgrade to $5 and arrive on 10 days.
Obviously, through "smart ordering", the consumer experience will be further improved. On the one hand, the logistics speeds up, the receiving time will be reduced by half, and you can get all the recent packages at the post office or pick-up point. For merchants, the delivery time of parcels has been halved, the cost of free shipping has not increased, and compensation disputes caused by the lack of logistics details in the past have been avoided. It is reported that smart order technology will cover 50 countries around the world on Double Eleven this year, helping more overseas consumers "buy more and get to the fastest".
In recent days, such a scene will be staged in many places across the country and abroad - according to the data provided by Cainiao, the 13th Tmall Double 11 logistics flood peak will be confronted by an intelligent logistics industry Internet, which links 3 million logistics personnel and more than 5,000 kilometers of automation across the country. The goal sought is to make Double Eleven logistics smooth and silky.
It is not easy to achieve such a goal. Sky package has become a challenge. Recent cold waves, rain and snow, epidemics, power restrictions and other factors have also been intertwined. In this regard, Li Wuchang, the commander-in-chief of Cainiao Double 11 logistics, also admitted that it was "very difficult", but he also pointed out that "the effect is not bad at present." Li Wuchang cited a set of data: This year's Tmall Double Eleven delivered 1 billion express delivery time was 17 hours earlier than last year. Among them, on the first day of Double Eleven, 372 cities across the country received the express delivery of the same day in just 18 hours, far surpassing that of 337 cities last year.
How did you do it?
02
"Good service, work harder"
On Double Eleven this year, the rookie put forward a slogan: Good service, work harder. Therefore, compared with the improvement of quantity, the quality of service seems to be more important to rookies.
To this end, we can see that more than 100 city rookie stations will provide Tmall Taobao parcel door-to-door delivery service on Double Eleven for the first time. At the rookie stations of 2,000 colleges and universities across the country, Tmall Taobao parcels will provide free door-to-door delivery appointments. We can also see that Cainiao and Tmall issued a series of Double 11 red envelope subsidies to the national couriers group, thanks to front-line couriers for their hard work, and also encourages them to improve the quality of service and let consumers enjoy a better shopping experience.
In addition to "home delivery", speed is also one of the performances of the service. "Pre-sale" has played an important role in this regard, and rookie direct delivery has also made great contributions. According to the data provided by Li Wuchang, the signing speed of Double 11 rookies this year exceeds the market by 10 percentage points.
Not only that, Li Wuchang also gave another set of data: the free shipping rate of Double Eleven has been increasing in recent years, and 98% of Tmall Double Eleven parcels are expected to be free of charge this year. Correspondingly, the unit price of express delivery has decreased year by year.
"The war is in this morning, and the training is in peacetime." Perhaps what Cainiao usually does is more noteworthy than the record at this moment - this is the reason behind the record of Double Eleven, and it is also the focus of Li Wuchang, as the commander-in-chief of rookie Double Eleven logistics. In the whole express delivery field this year, the rookie core has done three things: entering the village, entering the factory, and going to sea," Li Wuchang said.
1. Enter the village
Li Wuchang gave two examples. In Leiyang, Hengyang, Hunan Province, Hu Xia, the post-90s rural stationmaster, delivered express delivery to nearly 10,000 left-behind elderly people, which was reported by the People's Daily. The villagers in the new village have a habit. When sending the express, they write the sender's name as Hu Xia. The village-level person in charge of the rookie express project took five years to train the elderly in the village to become online shopping and sales masters.
In the fruit industry belt of Jingzhou, Hunan Province, this Double Eleven cold chain logistics truck drove to the field. Li Qiaohua, a local fruit farmer, cooperated with Cainiao Village to build warehouses producing agricultural products, which not only solved the employment of more than 200 women, but also promoted the development of local agricultural industrialization.
These are typical cases of rookies entering the village. Simply put, it is to let industrial products go down and agricultural products go up.
As the industry knows, due to the scattered living of rural users, high logistics costs, and low express delivery prices, express delivery faces difficulties in entering the village. Co-matching by express delivery is considered one of the feasible methods at present. To this end, in 2019, Cainiao began to promote joint distribution projects in counties and rural areas across the country with the advantages of logistics technology, business structure and resources.
Not only that, according to Li Wuchang, in order to accelerate express delivery into the village, before Double Eleven, Cainiao also built more than 20 automated assembly lines, changing the previous inefficient distribution method. At present, Cainiao has set up more than 1,000 co-distribution centers in 29 provinces across the country, including 70 national key rural revitalization assistance counties.
In addition, rookies also support the upwards of agricultural products. In counties and villages, rookies provide logistics support for the delivery of more than 70% of agricultural products on the Taote platform. Cainiao is also laying out upstream logistics centers in important agricultural product production areas and building an "integration of production, operation and marketing" supply chain. Local farmers sell agricultural goods through the Internet without multiple turnovers, directly enter the warehouse of origin for processing and sorting, and distributing them on the spot. For farmers, the festival also saves storage costs, reduces losses and obtains higher profits. Run, an urban consumer, has obtained fresh and high-quality agricultural products.
2. Enter the factory
In the manufacturing industry belt, Cainiao also sets up the origin warehouse near the factory. Through package pre-packaging and extending the collection time, it ensures that even during the peak logistics period of Double Eleven logistics, it will try its best to make the delivery time as usual.
"A warehouse is sent to the whole country, and 80% of the orders will be signed within 48 hours. Do you think it's possible? This is very difficult. We have now realized this thing." Li Wuchang gave an example of a mobile phone case. In the C2M mode, consumers choose the pattern online, and from ordering to production, it can be completed in two hours at the earliest. In the past, all mobile phone case manufacturers docked with courier companies, and after production, they also had to wait for the courier to collect it.
Nowadays, Cainiao provides relevant enterprises with an integrated operation method integrating production, sales, packaging, distribution, shipping and receipt. Enterprises directly move the production link into the rookie warehouse. After printing the mobile phone case, they package it into express delivery in the warehouse as soon as possible, achieving 48 hours of signing and receiving more than 80% of orders.Moreover, with the help of Alibaba C2M model and rookie production warehouse, relevant enterprises have completed the digital transformation of production, sales and logistics. The factory was able to connect consumers directly in a cost-effective way, and the cost of logistics fell by about 15% on average.
And this is also one of the directions of the rookie smart supply chain - the ultimate cost-effective supply chain, that is, to provide warehouse distribution integrated services through the origin warehouse and cloud warehouse, help the industry lead the factory and small and medium-sized sellers to fully host the logistics supply chain, and deliver goods directly from the factory to consumers, so that manufacturing factories can focus on production and research and development, from supply Improve market competitiveness.
3. Go to sea
Overseas, this Double 11 rookie also has full horsepower. According to earlier disclosures, in order to support domestic products to go to sea, rookies will charter more than 300 aircraft during Double Eleven. At the same time, in order to ensure the timely delivery of packages and further improve the shopping experience of overseas consumers, the Cainiao Global Parcel Network provides "dead-deductible" protection for cross-border merchants.
As mentioned above, in addition to the current efforts, there are also daily homework to deal with the big test. According to the data, for overseas markets, Cainiao can provide services to Chinese and global merchants in three major areas: cross-border parcels, global supply chains and global freight. At present, the number of rookies serving more than 700,000 merchants worldwide, and the average daily processing of more than 5 million cross-border parcels. Cainiao cross-border parcel service has become one of the world's four new cross-border parcel networks, comparable to the world's three major express giants FedEx, DHL and UPS.
More importantly, compared with the three giants, Cainiao has created suitable products for cross-border e-commerce. For example, false eyelashes, the quality of the product is light, and individual consumers will not purchase in bulk. Can you imagine shipping them at the price of traditional international express delivery? In fact, more than 150 million goods on AliExpress are goods with a unit price of $0-5. Rookie's cross-border parcel service helps small and medium-sized enterprises deliver a cup of coffee to the world through digital customs, trunk charter flights, smart orders and other innovations, and participate in international trade at a logistics cost of 30% lower than the market.
In addition to Pratt & Whitney, Cainiao's cross-border parcel network has also been stable. Behind this, in addition to linking various resource subjects, Cainiao itself has also made solid investment. According to the data, Cainiao currently has more than 3,000 global partners. In China, Cainiao has 7 core hubs, operating tens of millions of square meters of storage area and distribution covering more than 2,700 districts and counties. It has laid out six digital trade hubs around the world, operating more than 200 cross-border warehouses, millions of square meters of bonded warehouses and overseas warehouses, and operating more than 1,000 air and sea special lines every month. Only air cargo aircraft use more than 200 sorties.
Overseas, rookies are also opening new global logistics hubs. On November 8, Cainiao was officially put into operation in Belgium's largest smart logistics hub, Liège eHub in Belgium. A week ago, on November 1, the rookie Malaysian Kuala Lumpur eHub was officially put into operation one year after trial operation.
03
"Green up"
The above slightly ambitious topics are not paid attention to by Zheng Bo and his wife. In addition to delivering express delivery, they have also added some new jobs, such as doing a good job in the "one box for eggs" activity - when consumers go to pick up packages, they only need to leave the express box at the post station to get eggs for free. Eggs are provided by rookies and Tmall, and recycled cartons are reused. According to Zheng Bo, about 30% of consumers participate in the rookie station where he is located. This is also a feature of this year's Double Eleven: make logistics green.
In recent years, the performance of China Express has been remarkable: from 1988 to 2020, the average annual growth rate of China's express business was 41.5%. In 2020, China Express continued to rank first in the world with 83.4 billion parcels. However, nowadays, with the proposal of carbon peak and carbon neutrality, making "logistics express green" has also become a social responsibility.
And this is also the focus of this year's Double Eleven rookie logistics. In addition to better door-to-door express delivery, green and low carbon is also the shared responsibility of the industry. Li Wuchang, the commander-in-chief of Cainiao Double 11 Logistics, said that in the past year, the whole link of Cainiao Green Logistics has experienced 14.4 billion green behaviors, reducing carbon by 250,000 tons.
On Double Eleven, outside the Green Mall, Cainiao also cooperated with Tmall to build a Double 11 Green Interactive Zone, launched the first "personal carbon reduction bill" in the logistics industry, and launched the "green partner" action. In addition, rookie stations in 20 cities across the country will pilot the "Green Delivery of Circulating Package Materials" project to promote the recycling of express packaging. During Double Eleven, rookie's intelligent ordering, intelligent box cutting and other technologies will directly reduce the use of packaging materials. Distributed photovoltaic power stations in Cainiao Logistics Park will continue to provide clean energy and work together to reduce carbon.
More contributions are made in daily life. According to the introduction, Cainiao has built a full-link green logistics solution covering the park, warehousing, packaging, distribution and other links. Since its launch in 2014, a small rookie electronic sheet has served more than 100 billion express parcels, helping the whole industry save 400 or 500 billion sheets of paper, which is equivalent to reducing carbon emissions by 1 billion kilograms.
At present, Cainiao and its partners are still making various innovative attempts. At Zheng Bo's Cainiao Station, logistics news saw the new circulating packaging box under internal testing.
04
Conclusion
Is the above enough to explain what the Double Eleven rookie is doing this year? Not necessarily.
Just like the rookie doll set up by the rookie headquarters, under the theme of "good service, work harder", its eight legions are stories.
The above are just four key words that Cainiao and Tmall prepare for Double 11 logistics this year: serving the real economy, express delivery to door, green carbon reduction, and thanking front-line couriers.
But it makes us better understand Cainiao's positioning today: a customer value-oriented, globalized and digital logistics industry Internet company.
Such a rookie is not just about the consumer supply chain. Perhaps as Xu Yingming, deputy director of the International Marketing Institute of the Research Institute of the Ministry of Commerce, pointed out, "serving merchants upwards, serving manufacturing factories to Shenzhen, serving villages downwards, and promoting the export of domestic goods to sea and import trade, logistics has become an important scene of the industrial Internet", "Rookie deepening, becoming solid and promoting green and low carbon is precisely logistics. The key to serving the real economy."
Zelfservice ophaalpunt
Op 19 juni 2018 werkte AliExpress samen met DPD, een wereldberoemde logistieke dienstverlener, om 2.000 zelfophaalpunten toe te voegen in 100 steden in Rusland en andere landen van de douane-unie, zoals Kazachstan en Wit-Rusland. De gemiddelde levertijd is verkort naar 8-15 dagen en de levertijd van pakketten is twee keer zo snel als in het verleden. Consumenten kiezen voor de bezorgmethode zelfafhaalpunt, wat gemiddeld 20% op de kosten bespaart in vergelijking met andere bezorgmethoden. In het begin kan de zelfbedieningspick-up meer dan 3 miljoen van de meest populaire elektronische producten en kledingproducten verzamelen.
(2) Overzees magazijn en "levering op dezelfde dag"
Build a Russian logistics system
(1) Self-service pick-up point
On June 19, 2018, AliExpress, in cooperation with DPD, a world-renowned logistics service provider, added 2,000 pick-up outlets in 100 cities in Russia and other customs allies such as Kazakhstan and Belarus. The average delivery time has been reduced to 8-15 days, and the delivery time limit for parcel delivery is twice that of the past. Consumers choose the distribution method of pick-up point, which saves an average of 20% compared with other delivery methods. In the initial stage, more than 3 million of the most popular electronics and clothing products can be charged in the self-service pick-up box.
(2) Overseas warehouse and "sage on the same day"
In May 2018, AliExpress and Cainiao invested more than 500 million rubles to open a brand-new overseas warehouse in the Moscow region, covering an area of more than 20,000 square meters and processing up to about 100,000 orders per day.
Based on "overseas warehouse", in July 2018, AliExpress and Cainiao officially launched the "Dai Da" service in Russia to provide free same-day delivery to Moscow consumers. Less than half a day after the opening of Double Eleven in 2018, Moscow, Russia, achieved its first order delivery - a young father from a Moscow suburb received the Crocs children's slippers he ordered for his daughter.
(3) Establish a joint venture with Russia
Build a Russian logistics system
(1) Self-service pick-up point
On June 19, 2018, AliExpress, in cooperation with DPD, a world-renowned logistics service provider, added 2,000 pick-up outlets in 100 cities in Russia and other customs allies such as Kazakhstan and Belarus. The average delivery time has been reduced to 8-15 days, and the delivery time limit for parcel delivery is twice that of the past. Consumers choose the distribution method of pick-up point, which saves an average of 20% compared with other delivery methods. In the initial stage, more than 3 million of the most popular electronics and clothing products can be charged in the self-service pick-up box.
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